At the top of Chongli's snow-capped mountains, the BMW iX and iX3 series set off in the Cuiyun Mountains and forests, demonstrating the joy of safe and comfortable driving. ROSSIGNOL X BMW co-branded freestyle snowboards help skaters navigate the snow and explore the excitement of sports. The two brands jointly uphold the consistent pursuit of quality, inject boiling blood into those who love snow sports, and release the dream of freedom!
The special train for the snow season gathers snow friends, please get on the bus.
Farewell to the city, into nature, and free ride is the beautiful dream of every skier and driver, and it is also the brand concept jointly pursued by ROSSIGNOL and BMW, allowing people who love sports and challenges to explore the wonders of the unknown. In the classic ski resort of Chongli Cuiyun Mountain, the BMW iX and iX3 series are transformed into snow season trains, shuttling freely between the mountains and forests with stable handling performance and comfortable driving experience, welcoming every sports enthusiast. Interpreting the aesthetics of speed with innovative technology and classic design, the two brands once again coincide. ROSSIGNOL embodies the century-old Alpine spirit of competition, with professional ski equipment and comfortable skiing experience, to help skaters conquer the snowy mountains and enjoy the passion and fun of this sport. Blood gathering, ROSSIGNOL and BMW Winter Holiday Tour, officially started!
Hot snow burns and winter full electricity set off.
On the second day of your winter holiday trip, experience the excellent performance of the BMW iX and iX3 series on winter mountain roads and alpine snow, traverse vast snowfields and surf in wild powder snow. Despite the steep and slippery snow, BMW can still walk on the ground with superb performance. The cool exterior of the model shines prominently above the field, helping the driver and passengers feel the speed and excitement of free galloping. After returning from a test drive, friends gathering, a steaming alpine hot pot meal in the snow, and a fun Frisbee golf, those who love sports naturally know how to enjoy life.
Cross-border joint brand to enjoy the fun of ice and snow.
The third day of the winter holiday trip is a day of refreshing skiing. ROSSIGNOL ROSSIGNOL BLACKOPS LIMITED EDITION FREESTYLE SKIS JOINTLY CREATED BY ROSSIGNOL AND BMW SHINED. Featuring navy blue representing the sky, with rolling snow-capped mountains intertwined between the skyllabs, illustrator David Habben and friends of Super Top Secret co-create storytelling motifs that redefine the artistic side of skiing, merging nature and creativity.
Innovative side cut, enhance grip while opening up more space and smoothness for gliding, allowing you to glide freely on any terrain and in any snow condition; In the choice of waist width, different widths are designed so that both male and female skiers can find more comfortable skis. Like the BMW iX and iX3 series, the joint snowboard hardcore technology and cool shape design interpret the blood spirit of RIDE FREE, helping snowmen glide freely on the snow field, dancing happily, releasing the charm of freedom and enjoying the fun of ice and snow.
Environmental protection is a testament to global citizenship.
conquer the mountains and respect them; Love nature and at the same time revere nature. ROSSIGNOL BLACKOPS selects recyclable materials to minimize the impact on the environment, which is the friendly design concept that ROSSIGNOL has always adhered to when developing snowboards. The BMW iX and iX3 series models are inspired by nature, get rid of fuel dependence, reduce carbon emissions, fully demonstrate life-oriented technology, and build a new human-centered driving experience with the concept of Shy Tech invisible technology, meet the driving needs invisibly, and achieve a harmonious state of harmony between people, cars and nature.
The challenge never ends, and the exploration never stops. Depositing a century-old sports gene, ROSSIGNOL and BMW create a comfortable product experience with innovative product design, interpret speed aesthetics, ignite the fanatical passion in the heart of every sports enthusiast, discover the other side of life, and enrich the sense of value of life. Hot snow burns winter, just the beginning; Loving life is the eternal faith. There is a wilderness in your heart, life is full of surprises, don't wait in place, take action, awaken yourself, when you are on the top of a mountain, galloping on the snow, your heart will reap pure freedom and happiness.