On April 14, Volvo Cars launched a new application for users in China, volvo APP, which will integrate the original single car control tool function and gradually develop into the entrance of Volvo's digital ecology in the future.
Volvo, which has a history of 95 years so far, from the initial insistence on product safety to the launch of the APP to optimize the user experience, fully interprets the brand concept of "people-oriented", driven by innovation, is committed to meeting the diversified needs of users, and leading the service standards of the luxury car market.
Industry analysts pointed out that the launch of volvo APP is a key point in the 95-year development history of the Volvo brand, which means that Volvo is accelerating the transformation of digitalization and electrification, making every effort to move towards the goal of becoming a pure electric luxury car company in 2030, and increasing the layout of future travel.
The Volvo Cars App is officially launched
Digitalization enhances user personality
Open the Volvo APP, the visible interface is very concise, the home page from top to bottom are "charging service", "travel service" and "owner service" three modules, fully integrated the original single vehicle control tool function, providing a clearer classification of service entrance, taking into account the needs of fuel vehicles and electric vehicle users.
The new Volvo Cars App offers a clearer entrance to categorized services
On the APP, Volvo electric car owners were also pleasantly surprised to find that they could pay for charging with one click, and no longer needed to install a third-party APP to pay. Through the charging map in the APP, you can also view the dynamic information of the charging station in real time, including resource conditions and idle status.
In order to allow consumers to enjoy a more convenient charging ecological experience, Volvo Cars has reached cooperation with a number of domestic public charging pile operators, which makes the Volvo Cars APP cover more than 75% of China's public charging pile resources.
In addition to charging, volvo APP integrates the original single car control tool function, adding more than 50 functions, including car use and car maintenance. In the future, volvo cars app will continue to launch more features to provide consumers with worry-free travel solutions in a safe, sustainable and personalized way, and all new models will also implement online remote upgrade (OTA) capabilities.
It can be said that on the road of comprehensive transformation of luxury pure tram companies, Volvo Cars has always paid attention to the personalized experience of users. Provide consumers with mobility solutions in a safe, sustainable and personalized way.
Do not forget the original intention of "people-oriented"
In fact, Volvo Cars launched the APP, accelerated the transformation of digital services, and continuously improved the user's personalized experience, fully interpreting Volvo's "people-oriented" service concept. At present, Volvo Cars, which celebrates the 95th anniversary of the brand's founding, is constantly innovating and changing, always focusing on user needs and committed to continuously optimizing the user experience at the terminal.
Volvo Cars' 95th anniversary safety milestone
As early as 2020, Volvo Cars released a new brand after-sales service concept: "Let safety, more comprehensive", including parts lifetime insurance, appointment fast maintenance, free pick-up of cars, ultra-long business, exclusive scooters, all-weather protection of six major service commitments. This includes booking customer basic maintenance delivery within 1 hour; free door-to-door pick-up and delivery within 20 kilometers; warranty for more than 3 days during the three-guarantee period (the "Three-Pack Law" stipulates that it is 5 days), free brand scooters; parts once paid for life worry-free, and so on.
It can be said that between consumers, Volvo Cars has established a faster and warmer communication mode, and is closer, closer and warmer with consumers. It is understood that in order to explore a better user experience model, Volvo Cars is constantly optimizing the brand experience center to meet the higher needs of users.
Located in the prime location of Shanghai, Huaihai Road, iapm International Trade, volvo brand experience center, with wooden Nordic decoration style, simple collocation, full of scientific and technological sense, where you can enjoy Swedish exquisite afternoon tea. In the product in-depth experience hall, there are four major functions: vehicle display, Borgward Weijian audio-visual experience, configuration optional experience, and boutique display for customers to experience freely. After opening, the experience center attracted many Volvo's user fans and young talents to visit, becoming a new trend "punch card".
At the Volvo Brand Experience Center, users can enjoy making test drives, placing orders online, and unifying prices. Before the new car is delivered, the sales will be filled with fuel, showing full sincerity and giving the other party a full sense of security.
Whether it is the establishment of a brand experience center, the exploration of a direct sales model or the launch of a new six service commitments for sales, this is the embodiment of Volvo's "people-oriented" brand concept. No matter when and where, Volvo always pays attention to the various needs of users, and the starting and ending points of the service revolve around the "users".
Embracing electrification to interpret new ideas
Volvo's new pure electric C40
Digital transformation is only one aspect of meeting the needs of users, starting with the safety of Volvo Cars, but also focusing on the highest dimension of safety - environmental sustainability, that is, fully embracing electrification.
At present, following the first pure electric version of the XC40 RECHARGE, Volvo Cars' second pure electric model C40 RECHARGE has been unveiled, and the new pure electric C40, known as the "most beautiful Volvo", is also about to be listed in China, and the new car has been officially opened on April 14. The gradual birth of new energy models further improves Volvo Cars' electrification product matrix and demonstrates Volvo Cars' ambitions in the luxury car segment.
In fact, Volvo's electrification transformation has begun to show results, and the sales growth of pure electric models is gratifying. According to the data, in the first quarter of this year, Volvo Cars' cumulative sales in the Chinese mainland market have reached 35,560 units, of which pure electric models have increased by 127.4% year-on-year.
"By 2030, Volvo aims to become a pure electric luxury car company." At the just-concluded 8th Electric Vehicle 100 Forum, Luo Wenxi, the new CEO and President of Volvo Cars, once again emphasized the message of Volvo's electrification transformation and acceleration, the future will use new sustainable materials to accelerate electrification transformation, will continue to promote innovative development, will continue to strengthen the leading position in new technologies, and so on.
According to Volvo Cars' strategic plan, it will achieve full electrification in 2025, when the proportion of pure electric models will reach 50%, and the rest will be hybrid models; in 2030, it will become a pure electric luxury car company and carry out green and low-carbon to the end; and strive to become a climate zero-load benchmark enterprise in 2040.
On the path to the "Global Sustainability" goal, Volvo Cars has taken a solid step. Looking to the future, Volvo will continue to deeply practice this strategic concept and move forward as an industry leader.
Written by Huang Xiaoyun
【Author】
【Source】 Southern Press Media Group South + client