A few days ago, the driving line learned from the official Volvo brand that the second phase of its brand experience center (Shanghai) was officially opened, located in the exhibition hall of the landmark iapm. This comprehensive upgrade has become one of the most fully functional Volvo brand experience centers in the world. At the same time, the Volvo C40 also ushered in the debut of the city exhibition hall at the opening site. It is reported that by the end of 2022, Volvo Cars will open more than 30 urban center stores in core cities such as Beijing, Shanghai, Guangzhou and Shenzhen.
The second phase of the Volvo Brand Experience Center (Shanghai) integrates the futuristic technology style into the original classic Nordic decoration style, forming a social space for Volvo users and friends. The Volvo Brand Experience Center has a dedicated social area for users. At the same time, a wealth of offline events are also held here on a regular basis. In view of the pain points of user car purchase services, Volvo launched 12 "wholehearted commitments" to consider users from the whole life cycle of car selection, car purchase, and car use.