Located on Huaihai Road in a prime location in Shanghai, there is a new and popular "boyfriend's storage" - volvo brand experience center. After the full renewal and opening, it has attracted many Volvo user fans and young talents to visit, becoming a new place for trend punches. As an excellent student of the "storage class", what self-cultivation does the "Wo" family's store have?
Worldwide Senior Vice President of Volvo Cars Group Xiaolin Yuan (third from left), President and CEO of Volvo Cars Asia Pacific, and Chin Peiji, President of Volvo Cars Greater China Sales Company (second from left), attended the opening ceremony
Exquisite atmosphere large space - the outside has a face, the inside has a model
As an excellent "boyfriend's storage place", volvo brand experience center (Shanghai) has fully upgraded the space, and the second phase of the opening has been expanded to 500 square meters, with wooden Nordic decoration and simple futuristic technology design style, providing enough spacious and bright "storage space". At the same time, the center has also added a product depth experience hall, including four major functions: vehicle display, BAOHUA Weijian audio-visual experience, configuration optional experience, and boutique display, so that every "stored" boyfriend can have a comfortable and comfortable experience.
Volvo Brand Experience Center (Shanghai) Phase II Product In-depth Experience Hall
A body full of dry goods is full of treasure - there is food, drink, play and watch
The Volvo Brand Experience Centre also features an exquisite afternoon tea where users can experience the authentic Nordic FIKA culture. FIKA is rooted in Swedish culture: Swedes spend a cup of coffee and refreshments, temporarily taking a break from work and simply enjoying the moment. Volvo also hopes to pass on this philosophy of life to Chinese users, so that everyone can not only enjoy red velvet cake, hand-brewed coffee, but also feel the sense of atmosphere created by the top sound, and quietly feel the quiet and beauty of the moment.
Enjoy Nordic FIKA culture at the Volvo Brand Experience Center
Volvo's "Boyfriend's Depository" also specially placed a cool five-piece linkage screen to support the naked-eye 3D effect; a 360-degree exhibition car turntable, there is no dead angle to see the car; and the hall-of-the-art audio used by Volvo Cars - the auditory experience area of the BAOHUA Weijian Audiovisual Hall. If you still want to know more, you can also go to the vehicle selection area to understand the elegance and differences in the interior of the same car. In short, users can feel the product highlights and brand culture in all aspects of the Volvo Brand Experience Center, and experience the Nordic charm from Scandinavia in depth.
After the guangzhou auto show, volvo brand experience center (Shanghai) brought the C40 RECHARGE debut in the city showroom. As a sporty aesthetic pure electric SUV, it not only has dynamic coupe elements, atmospheric wide-body body, concept car wheel shape, slip-back design, but also has an interior design that integrates the concept of environmental protection, which are the design elements that young people love. Of course, Volvo's charm is not only design, but also more surprises to look forward to, waiting for more "boyfriends" to explore the store.