Speaking of the various aesthetic styles of the fashion circle, "Nordic minimalism" seems to have always been particularly favored by newspaper friends. To this day, the fashion blogger who writes the Nordic style is still the traffic password of the poster.
The reason for this is not only the high-level and comfortable that can withstand scrutiny conveyed by the Nordic wind, but also the aesthetic philosophy of the Nordic people, that is, they never design for the sake of design, know how to start from their own actual needs, and maintain a sense of proportion. At the same time, we do not give up the pursuit and exploration of beauty.
So, every Nordic product we see carries a "sense of design, but very pragmatic" DNA.
This has not been changed by the global pandemic of the "Nordic wind", but it has taught us a good lesson in today's material flood, that is, to make you and I start to think: what is my real need?
Every time I write a manuscript about the "Nordic style", it is the process of the editor subtracting the mind.
Therefore, today I would like to talk to you about the origin of the "Nordic style" - Scandinavian style.
The Scandinavian style is named after the largest peninsula in Europe: Scandinavia (northwestern Europe), which encompasses sweden and Norway, two Nordic countries.
It was born during the two world wars (1940s), when it was the initial stage of the modernist design style. So it is a style that combines modern designism and traditional design culture. It not only pays attention to the "practical function" of the product, but also emphasizes the "humanistic factors" in the design.
Almost all of the Nordic brands we love have Scandinavian roots. And what we think is the most attractive of them is that kind of - a sense of proportion. Reducing unnecessary choices is a sense of responsibility and prudence.
In addition, originating from the very rich natural environment of the Nordic region, the Scandinavian style also attaches great importance to the harmonious relationship between man and nature.
This is why many Nordic architectural designers incorporate the natural landscape into their rooms, because they care about the "symbiosis" of people and nature.
It may also be because of everyone's needs that many Nordic brands have emerged over the years, and they belong to the kind that have swept the world as soon as they appear. The poster has also introduced you a lot before, and today I will introduce you to a brand that editors have recently fallen in love with: PeakPerformance, which also has a cute nickname "PP".
It is a high-end outdoor brand from Sweden, founded in 1986 by three passionate skiers. Due to being in the cold zone, ice and snow sports are very popular in the Nordic countries (this year's Winter Olympics should have been clearly felt), skiing, climbing, mountain/lake hiking... For people in the Nordic countries is the most everyday way of life.
Such a lifestyle can naturally give birth to a professional outdoor brand, and the original intention of PP was very simple: three ski enthusiasts could not buy practical and good-looking ski clothes on the market, so they wanted to use advanced technology to realize the ideas in their minds and design ski clothes that could be worn inside and outside the ski resort.
If you are (like me) outdoor fans, you must also be very sensitive to fabrics, his family has been using GORETEX PRO (top professional fabrics) to maintain the functionality of the product, more importantly, but also take into account the sense of beauty, this brand's "masterpiece design" is to be good at using color to increase the fashion style of outdoor items.
If you want to draw the point, then you can call PeakPerformance a Nordic professional fashion outdoor brand, and its design core feature is also very "Scandinavian": it pays attention to the combination of design and practicality.
PP's design DNA is - color block. If you see an outdoor jacket that takes on a harmonious cut overall, with bright colors interspersed in the middle of low saturated colors, you're probably looking at a PeakPerformance.
Color is a vibrant element, and the brand's use of color blocks visually follows a 1/3 golden aesthetic ratio, making it rhythmic.
Moreover, Sweden itself is the core country of The Scandinavian style (the Swedish industrial base is more developed in the early twentieth century), so the outdoor PP maintains a pure Nordic aesthetic philosophy from the original intention of the brand to the entire cultural environment: practical, humanistic, and design sense.
Click on the video to harvest some people and the beauty of nature
Therefore, after you are slightly disappointed or lacking in the design of many outdoor clothing on the market, PeakPerformance, which can "balance fashion and practicality", should also be a new treasure you have dug.
PP is called by many professional outdoor enthusiasts around the world: the aesthetic ceiling of outdoor sports brands. Probably because from the beginning, the brand has placed a lot of emphasis on "making products that designers like and will keep using."
The use of bold colors in the design also provides young consumers with more outdoor styling options, such as the outfit of ins blogger Ganna Bogdan, the vibrant orange-red VISION PRO GORETEX 3L JACKET with a breathable denim corset, and the functional wind and sexiness do not conflict at this time.
Have you ever found PP to pay much attention to silhouette design? On the basis of ensuring functionality, the use of slim cuts, including high waists and contoured hips, has broken our stereotype of outdoor stormtroopers as unsmot, fat and unadorned.
To tell the truth, before knowing this brand, the editor has never seen an outdoor brand with such a rich color, in the past to buy outdoor clothing to buy a set, because it is difficult to find a single product that can be directly matched with it in their wardrobe, but PP is different, and the richness of color also gives more possibilities to match with everyday wear.
For example, pink ski pants can be combined with this year's popular plaid jacket, and the functional elements are appropriately integrated into the shape, which may be more advanced than wearing sneakers and sports sweatshirts.
Another ins blogger, Mateo Berry, demonstrated even more visually striking, with the orange VISION PRO Goretex 3L JACKET paired with a green knit hat, a provocative color that can also be perfectly embraced by nature.
To tell the truth, this outdoor collocation is really to see more people's mood to become better! Especially in the natural environment, the color sense is more present than the stronger items (and it is easier for your companions to see you).
In addition to outdoor enthusiasts, this sense of color is also preferred by the fashion editors of magazines.
"VOGUE", "Damernas" and "Styleby" have all appeared on the outdoor PP family's pieces, and those jumping, bright colors will bring the overall atmosphere to pleasure and freedom no matter which environment they put.
VISLIGHT GORE-TEX LIGHT JACKET女款
Flipping through the official website, the editor finally placed an order for his new VISION GORE-TEX LIGHT JACKET for everyday sports.
(Although I care about aesthetics, I still care about the fabric) First of all, this piece uses "GORETEX ACTIVE fabric", which can provide outdoor athletes with wind and rainproof functions very well; and this fabric ensures a high degree of breathability, even if it is worn outdoors in the summer, it will not be suffocated, and the contact process with the skin has always been refreshing
In addition to that, its weight is really light and easy to store and carry. Whether it is professional outdoor sports or daily wear, it is very suitable for adaptation, and it is recommended that you buy it as an entry-level version of this brand.
In terms of color, VISLIGHT GORE-TEX LIGHTJACKET is dominated by pink and dark blue, and on this basis, it is decorated with orange-red color blocks. Because the visual center is still dark blue, so don't worry about not matching, just use it as a dark blue coat to build, at this time the high saturation color block can bring you some visual highlights, not so "everyday".
Other than that, don't overlook the details of an outdoor jacket! For example, the self-hood that is compatible with outdoor sports protectors such as climbing and bicycle helmets is that the value of this design is to make you in a more convenient and comfortable state in the changing outdoor environment, so that you can focus on more important things.
VISLIGHT GORE-TEX PRO JACKET男款
Men's editors recommend VISION GORE-TEX PRO JACKET.
First of all, it uses the top fabric that outdoor fans love the most - GORE-TEX PRO. Friends who don't know I will give you a brief science popularization: it is a fabric similar to the sandwich structure, the outermost layer is responsible for wear resistance, the middle is a waterproof film, and the innermost layer is a fairly strong inner cloth.
In short, only the top outdoor brands will be matched with GORE-TEX PRO.
With this fabric, it is equivalent to windproof and rainproof and wear resistance are well guaranteed. And, even in the hot summer months, it stays fresh and comfortable breathable. This coat is also designed with underarm zippers, which truly caters to the needs of male outdoor enthusiasts.
"Stay dry in winter and fresh in summer", which is why GORE-TEX PRO is called "King Fabric".
Click on the video and get some waterproof experience
The color of this coat is selected from haze blue + bright yellow, especially the yellow position is set in the cuff in the form of a combination of color blocks, which not only lights up the whole, but also maintains the simple and calm aesthetic style of the entire design.
In summary, these outdoor PP designs also remind editors of a passage they saw earlier: "More durable products mean less access, which reduces material and energy consumption; means we can produce less, giving us time to do other important or interesting things; means we will destroy less and thus waste less." ”
Choosing more careful products actually reduces the waste of resources and self-time to a large extent. That's what impresses us with nordic brands.
Intimate as the poster editorial department, still ready for everyone (can directly copy the homework) VISLIGHT GORE-TEX LIGHT JACKET collocation program, take away without thanks
This Look emphasizes the overall block properties, and the VISLIGHT GORE-TEX LIGHT JACKET is paired with pink knit trousers to keep the color scheme consistent. The underwear chose sports knitted underwear, or in order to create a "breathable feeling" of the whole body, leather textured black sneakers, while Match live in the overall material, but also make the storm jacket this item more fashionable ~ ~ ~
Look2 is a practical and fashionable "waterproof shape", VISLIGHT GORE-TEX LIGHT JACKET with the recent popular rain boots, jacket and rain boots have a silhouette, so the use of sporty tight dresses to tighten the balance. In addition, sunglasses, earrings, white stockings and other details can make the whole more layered, but also express your bold and distinctive fashion attitude.
Finally, I would like to share with you a very interesting co-brand before PP. The other is our favorite perfume brand: Ben Gorham, the founder of Byredo.
He was inspired by the collaboration after a walking trip to Riksgransen, Sweden, which is located 200 kilometers north of the polar circle, although the scenery is like a fairyland, but the natural conditions are very harsh. Travelers must wear the right outdoor gear to appreciate the beauty of nature without distraction (as I mentioned earlier, only comfortable and functional sports equipment can we concentrate on enjoying the current scenery).
Inspired by the natural environment of this tour, Ben Gorham and PeakPerformance have launched a joint collection themed "POSSESSIONS OF MY SOUL" and introduced practical clothing that can accompany the wearer on their winter journey
When asked why he chose to co-brand with an outdoor brand, Ben Gorham's answer poked at the editor's understanding of outdoor sports, saying: "Outdoor culture and nature have a certain liberating power, it makes me closer to myself, the closest way to meditate."
In fact, looking back at the new words similar to "Athflow" and "Gorpcore" created by the fashion circle during the epidemic, their birth is actually directly pointing to the core of people's desire to liberate their physical and mental strength.
In addition to inner fulfillment, we seem to be becoming more and more aware of the forces of nature. When we are in nature, we also begin the healing process of "making the world bigger and making ourselves smaller".
In recent years, editors have found that everyone's demand for outdoor equipment is increasing, and "Outdoor" is no longer just the concept of "outdoor circle"; more and more people think that having a set of outdoor equipment in their wardrobe is not only a fashion choice, but also represents a way of life. I am very happy to have a brand like PP to provide us with more fashionable outdoor product choices, not only the bold and pioneering characteristics of Match's current young people, but also to narrow the distance between us and nature in the city.
If you're also obsessed with nature and hungry for the power to liberate your body and mind, PeakPerformance, with its distinct Scandinavian style, is probably the brand that understands you best.