Don't go to Haidilao for your birthday unless you want everyone in the store to know about your birthday.
After all, the Haidilao Choir will hold aloft a shiny headlight sign and clap your hands around you at 360° and sing your birthday song.
If you are male in gender, the lamp sign is written on the male god; your gender is female, the lamp sign is written on the goddess; if it is written on the little fairy, then you may not be in a hurry.
If you have idols, they may appear in front of you wearing a human head card; if you go with your mother, there will be a hug between you and your mother.
If you want to keep a low profile, then they won't sing and let the robot sing for you.
The "social death scene" of Haidilao's birthday has become an embarrassing stem. But being able to become a terrier actually means that the impression of Haidilao's service has deepened.
Haidilao, which is famous for its ultimate service, recently shocked me again.
Under the epidemic situation, Haidilao sold box lunches because the turnover of hot pot was too miserable?
I don't know. But circle fans, they did succeed.
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How exactly do you make a box lunch? The original words of the person in charge of a store in Zhengzhou were:
"Considering that the store is surrounded by office areas and business circles, there are more office workers, there is a demand for fast food at noon, and the store was also going to do staff meals, so I thought about whether I could do more and provide it to office workers as a simple meal."
It sounds good by the way, but they rely on selling box lunches, and they clearly bring the store hot pot self-pickup business,
By the way, it is superficial, the benefits are considerable, and the qiankun is inside.
It is recommended that people who do business and do branding come to learn something from Haidilao.
01
Give him a pillow when he's sleepy
My eyes were glued together, and you ran up to me and handed me a roast chicken, which looked enthusiastic but useless. However, the thought of the guest being sleepy and immediately sending him a pillow is a deep link.
When Haidilao first entered Zhengzhou, he was not familiar with the place, and the passenger flow was called a miserable. But within a few months, the store exploded.
Because at that time, the store manager took the waiter to take fresh fruits such as fruits and small tomatoes to the community to send them, both advertising and linking with customers.
Nowadays, they make more staff meals for the surrounding office workers, if the office has a group purchase, the number is large, Haidilao can send it, one after another, the link is established. Haidilao's waiters are basically "social cattle", and few back and forth estimates can make customers die.
Everyone understands the material situation in Shanghai for a while. The Haidilao shop in Sande Plaza sells rice and daily food, and the price is preferential, which is called the urgency of the people. Many guests order a light meal for a few days, and then order a hearty hot pot, or buy some finished dishes from Haidilao and fry a few small dishes by themselves.
If the daily quality service is a link, then the urgent need is a deep link, so that the customer's heart is clear.
02
Blow out the, do it
Pork sellers love to say that the meat they sold was the same day, but who knows?
But Aunt Qian said that when she said it, everyone would believe it. Because as soon as the night comes they are discounted, .
Not sweet, no money, not delicious for free, this sounds like a fart.
But Sibe said, still more into the ear. Because they do stipulate that each store is allowed to have a 2% rate of returns.
The value proposition that can be said and done is a useful value proposition.
In addition to making box lunches, Haidilao will also help customers buy cat food, brave the rain to soak the whole body to deliver takeaways, provide affordable food and vegetables, and so on.
The purpose is very clear - "to export our Haidilao's services and gain the trust and support of customers in the community." ”
So why do you often equate Haidilao with services? It is because the service is integrated into the details of each behavior. Usually in the store, they will provide rubber bands for girls with hair, steamed eggs for children, cotton mats for pregnant women, etc., and they will subtly use their value propositions to firmly occupy the minds of customers.
Turn the value proposition into action, so that customers get a good experience, and the ideal effect of "attracting, re-purchasing, and referring" can be achieved.
03
At last
There are 2 types of "epidemic mentality".
One is to be at ease to throw the pot of bad business to the epidemic.
The other is to cooperate with "natural disasters" and find ways to achieve business.
Some people may say that if it were not for Haidilao, this box lunch would not have caught fire. However, because of the brand building awareness including making box lunches under the epidemic, Haidilao is Haidilao.
Customers think of hot pot, think of service, the first time they can think of Haidilao, this is the success of a brand.
In special periods, don't forget to operate word of mouth. Doing brand business requires perseverance.
Although the economic gap of the epidemic is difficult to change, for individuals, knowing how to find and seize opportunities may become an opportunity.