Design is the fusion of art and craftsmanship. In the more than 100 years of the development of the automobile industry, many excellent design works have been born. For example, the iconic square box shape of Mercedes-Benz Big G, the iconic frog front face of Porsche 911, the iconic curved roof of the Volkswagen Beetle, etc., these designs have become symbols of brand culture.
As a member of the most representative independent brand, Changan Automobile has always stood at the forefront of China's automobile design, from the Yidong XT, which is known as the "most beautiful hatchback", to the CS75PLUS, which is known as the "car of tomorrow", and then to the UNI series with "borderless grille", constantly shaping the oriental aesthetics belonging to Chinese cars.
On November 11, Changan Automobile officially released the official map of the second generation of Changan CS75PLUS, and the new car embraced the future of "new technology and wisdom aesthetics" to renew its shape, which once again aroused widespread concern from the outside world. The designers of Changan Automobile said that they thought for a long time about how the second-generation CS75PLUS should be designed, and finally decided to "stand on the shoulders of giants (the first-generation CS75PLUS)", break through the shackles of past achievements, and take evolution as the main theme to design the shape.
So, what is the aesthetics of new technology wisdom? In fact, this is a new design language for Changan Automobile's design DNA to evolve to the 2.0 stage, and under its guidance, two newly defined sequences were born, one of which is the UNI sequence that symbolizes future technology, and the other is the CS sequence that symbolizes the city of tomorrow to which CS75PLUS belongs.
Specifically, with the blessing of the new scientific and technological wisdom aesthetics, the overall shape of the second-generation CS75PLUS is more trendy and avant-garde, with a high degree of recognition. In terms of the front face, the new car cancels the previous through-type X-shaped front face and adopts the latest whale tail wave grille and crystal matrix grille. Among them, the chrome decoration inside the whale tail hitting wave grille is as a whole "V" shaped, which reflects each other with the Changan Logo, and there is also an "S" word embellishment on the right side, which has the feeling of a performance car.
Inspired by the concept of energy crystals, the crystal matrix style grille looks simple and clear, with a strong sense of technology and mecha style.
Both design styles are extremely dynamic and meet the aesthetic needs of different users. At the same time, such a design style is unique in the industry, which also reflects Changan Automobile's adherence to the original design of the car concept.
In addition, the second generation of Changan CS75PLUS also adopts a full LED combination headlight, the headlights are composed of 61 LED light sources inside, and the headlights and through-streamer front light are pulsed after the vehicle is unlocked, which not only enhances the style, but also has a full sense of ceremony.
Of course, the second-generation CS75PLUS also inherits the classic elements of the previous generation, such as the body side, which basically maintains the design elements of the CS75PLUS, a sharp waist line extending from the front of the car to the rear, plus a curved surface that can depict the flow of light and shadow, outlining an atmospheric and stable body silhouette. The difference is that the new double five-spoke large-size wheels and gold trim make the new car more classy and quality.
At the rear of the body, the tail lights composed of 62 + 132 + 62 ultra-red LEDs, the structure of the vertical thick wall to achieve relief effect, from a distance to look quite a feeling of flame burning, which is rare in the same level of SUVs. With a total of four tail rows on both sides, high brake lights, and rear spoilers, the overall look is full of combat effectiveness, which is very in line with the tastes of young people.
The combination of these designs has allowed the second-generation Changan CS75PLUS to evolve into a dynamic family car. From ordinary to individual, this is evolution, not upgrading.
Leaving a "memory point" is one of the appeals of car design, but to truly attract users, the main appeal is the experience. Just like young people buy shoes, they not only consider the appearance, but also consider the appearance, to be trendy, to be cool, but also pay more attention to the experience, comfortable to wear.
In terms of interior design, the second generation of Changan CS75PLUS adopts the interstellar wisdom cockpit of light luxury technology wind, reinterpreting the aesthetic concept of new technology wisdom. The overall interior color is available in three colour schemes (Starry Night Black, Lava Red Black, Ice Crystal Blue and White) and features a color block and contrast design that looks more layered and brings a refined aesthetic experience.
It is worth mentioning that the new car is also equipped with a double 12.3-inch LCD large screen, using a new glass cold bending process to achieve an overall integrated curved large-screen experience, with a hidden air conditioner outlet and a new shape of the yacht gear, which enhances the design beauty of the whole vehicle.
Among them, the full LCD instrument panel provides three interfaces, which are combined with the head-up display to further enhance the vehicle's sense of technology. The multi-function buttons on the steering wheel and the air conditioner are also touch-type designed, which also enhances the technical attributes.
Product upgrades are not only superficial designs, but also the improvement of quality. The interior door panels, central control boxes, dashboards, steering wheels and other areas within the sight are all softly clad, and most of them are edged with stitches. It should be known that this material often appears in higher-level models, which shows the sincerity of the second generation of Changan CS75PLUS.
Not only that, scene music, brilliant star skin, etc. are emphasizing the happiness of travel, 1334mm×850mm of large panoramic sunroof to make the car more transparent during the day, at night, but also for users to create a visual enjoyment of browsing the galaxy.
In addition, the storage space of the second-generation Changan CS75PLUS exceeds more than 30 places, from coins, signature pens, road bridge cards, and water cups; to travel bags, fishing gear, and child safety seats, which can be easily placed, increasing the convenience of daily driving. Not only that, after the rear row is completely lowered, the trunk sealing space is instantly increased from 620L to 1450L, which means that when traveling on holidays, the vehicle can become a "temporary bedroom" and it is more interesting to drive.
Kanche said
Automobile design is not simply to draw a drawing, but also need to consider air flow, structural design, body strength, stamping process, welding process, etc., which to a certain extent represents the car-making strength of a car company.
Judging from the latest sales data, Changan Automobile's cumulative sales from January to November were 2.1225 million units, an increase of 17.7% year-on-year. In the past three years, the value of Changan Automobile's products has increased by 34%, the quality has been comparable to that of mainstream joint venture brands, and the image of high-quality product providers has initially taken shape.
Changan Automobile's continuous breakthrough in sales is not an accidental event, through the launch of CS, UNI product sequences, it is a bold attempt, this kind of not setting limits for themselves, dare to innovate the practice of making themselves usher in great progress in design, and thus widely praised by consumer groups. Taking the second-generation CS75 PLUS as an example, in the appearance design, by optimizing the lighting system and adding original elements, it creates a distinctive trend aesthetic sense; for example, in the interior design, by adding contrasting colors and improving the workmanship materials, etc., it creates a simple and not simple scientific and technological beauty.
It can be seen that Chang'an has found its own feeling in design. We believe that in the future, with the advent of more products that adopt the new technology intelligent aesthetic design concept, Changan Automobile will gain more consumer attention while continuing to lead Chinese design to a new height.