The same is the domestic brand, Chery's market performance in recent years compared to the Great Wall, Changan, Geely is somewhat flat. It is true that the sales volume of the product is average, but Chery's biggest advantage lies in the brand recognition. Unfortunately, in the fiercely competitive market environment, consumers pay great attention to product sales, even if the brand recognition is high, but when it comes to the process of paying, consumers will inevitably hesitate. The model to be introduced today is Chery Tiggo 8, the market positioning of this car is a medium-sized SUV, the price range is 9.58-16.88888 million yuan, including 1.5T, 1.6T, 2.0T three sets of power versions, the price is just flat positioning compact Haval H6, Changan CS75PLUS.
Although it has a higher market positioning and the price is fair, this is not enough for Chery Tiggo 8 to gain a foothold in the market. The cumulative sales volume of the whole year of 2021 is 117058 vehicles, while the cumulative sales of the Haval H6 at the same price point exceeded 320,000 units, and the cumulative sales of Changan CS75PLUS exceeded 240,000 units. As mentioned at the beginning, consumers choose cars not only focus on brand recognition, but also sales as a reference basis. Let's take the 2021 Kunpeng version of the 390TGDI automatic wind-chasing version as an example to see how the Chery Tiggo 8 product is.
In terms of design, the design style adopted by Chery Tiggo 8 gives people the first feeling of stability. As can be seen from the picture, the front face of the whole car uses a large number of chrome decorative elements, and the lines on both sides of the logo expand outwards, which can further increase the visual horizontal width. The middle net adopts a dot matrix layout, the entire shape of the contour is more square and three-dimensional, with the line of the cover bulge, so that the entire front face appears more heavy. The configuration of the headlights is also relatively high, using LED matrix effect, equipped with high-brightness front fog lights, which can improve the safety of driving.
Coming to the side of the body, although the market positioning is medium-sized SUVs, the body size of the Chery Tiggo 8 is not much of an advantage in the same level. The length, width and height of the body are 4700/1860/1746mm, and the wheelbase is 2710mm. The waist line adopts the front and back segmented design, with 18-inch aluminum alloy wheels, and the visual aura is very strong. Compared with the front face, the design of the rear of the car is more concise, the tail light adopts a through-structure, and the bottom side of the four exhaust gas looks very uplifting, with the diffusion exhaust decorative board, it seems to have a performance car feeling.
Entering the car, the dashboard and the center console adopt a conventional design, the interior material comparison horizontal competitors are not bad, the parts that are easy to contact are soft materials, the edges are embellished with stitches, with wood grain and chrome lines, the overall texture makes people unable to pick out shortcomings. The dashboard is a full LCD structure, but the screen size is small, only 7 inches, not as technological as the competitors. 12.3-inch multimedia screen is a horizontal layout, display clarity, smooth operation are relatively high, in addition to equipped with the Internet of Vehicles, OTA online upgrades and other functions, mobile phone Internet also support Apple CarPlay, Baidu CarLife, which is more perfect than the competitors. The air conditioning system and seat heating use touch screen operation, which is somewhat similar to Land Rover; and most of the functions of the entire central control area are touch screen operation, in addition to the general convenience of operation, it will also become a "fingerprint collector".
The functional configuration of domestic cars has always been a cross-level level, and this Chery Tiggo 8 is no exception. Functions such as rear parking radar, 360-degree panoramic imagery, cruise control, automatic parking, uphill assist, steep slope mitigation, panoramic sunroof, keyless entry (front row), remote start and other functions are standard. At the same time, the front window adopts double-layer sound insulation glass, which can optimize the quietness of the car.
The rear space is no problem for daily home use, taking the author's height of 174cm as an example, sitting in the back seat leg space is close to 3 punches, the head space is more than 1 punch, the central floor is not raised, and the care for the middle passengers is also in place. Chery Tiggo 8 offers an optional 7-seater option, which is not recommended in combination with body size; usually the third row is only for emergency use and will affect the comfort of passengers in the second row. When using the third row, there is little space left in the trunk, and the practicality of the space is greatly reduced. The 5-seat version of the trunk has a typical volume of 889 litres, and the rear seat ratio can be extended to 1930 litres when the rear seat ratio is receded.
In terms of power, this Chery Tiggo 8 is equipped with a 2.0T engine, the maximum power is 187kW, the maximum torque is 390N·m, and the maximum horsepower is 254Ps; the transmission is matched with a 7-stop wet-clutch dual-clutch transmission, the engine speed can release the maximum torque at 1750-4000rpm, the power output is enough to meet the daily transportation, and the comprehensive fuel consumption of NEDC is 7L/100km. The chassis suspension section is equipped with front McPherson independent suspension and rear multi-link independent suspension. The overall comfort adjustment is in line with the market positioning of home SUVs; thanks to the use of double-layer soundproof glass in the front window, the wind noise generated at high speed is relatively well controlled, but it also makes tire noise and engine noise more obvious.
Finally, although the sales volume of Chery Tiggo 8 is not outstanding enough at the same price, it is undeniable that the cost performance of the whole car is relatively high. The exterior styling closely follows the mainstream aesthetic, the interior space is spacious, and the materials and configurations are very thick. The strong power of 2.0T can also give driving pleasure, especially compared to the 2.0T of the competitors, Chery Tiggo 8 not only has more bright power parameters, but also shows the brand's sincerity to the market after the preferential price.