On April 26, with the Tiggo 8 PLUS Kunpeng e driving off the production line, Chery Automobile drove the Tiggo 8 series into the "500,000 Car Club" hall. This achievement also represents that the Tiggo 8 series has become the fastest model of 500,000 medium-size SUVs and 7-seatER SUVs of Chinese brands, witnessing the "Chery Speed" of Chinese brand Chery Automobile.
Whether it is "500,000" or the "4 years" experienced by the Tiggo 8 series, these two figures are worth celebrating. Looking back at Chery's 20 years of sailing, the Tiggo 8 series has continued to sell well in Brazil, Saudi Arabia, Chile and other overseas markets in recent years. Chery, or Tiggo 8 Series, is creating a new word – global love!
This love is Chery's "new decade" of a counterattack - lions and rabbits, but also with full strength.
Careful observation of Chery's sales trend in recent years is not difficult to find that Chery's new round of sales force is from the Tiggo 8 model began to carry 1.6T power. In other words, our "science and engineering men" began to use years of intensive research to continuously break through themselves and accumulate thick and thin.
Chery obviously did not intend to "make huge profits and sell high prices" of its carefully built high-end technology, but chose to face Chinese consumers with sincere pricing at the beginning, so that consumers can feel the benefits again and again. On the other hand, thanks to Chery's platform-based car manufacturing technology, excellent power configuration can be quickly popularized to all products.
From Kunpeng 1.6TDGI to Kunpeng 2.0TDGI power, Chery has played its own platform-based car manufacturing technology advantages and launched a fierce attack on opponents in the main product line.
On the Tiggo 8 series, we seem to have seen a transformation of the new Chery era.
Listed in 2018, in addition to the more eye-catching "big space" in the Chinese market and Chery's own quality reputation, the Tiggo 8 model is not eye-catching. In the first year of listing, the average monthly sales volume of the Tiggo 8 could only rank 35th among SUVs.
In 2019, Tiggo 8 ushered in a new generation after a year of listing, in addition to the high-profile third-generation 1.6T direct injection engine, the new generation of Tiggo 8 also ushered in a comprehensive replacement of the exterior interior and intelligent configuration, which does not meet the production cost control needs, but it is an absolute "good thing" for consumers. It is precisely this replacement that makes Tiggo 8 fight a beautiful counterattack in the SUV market. In 2019, Tiggo's sales rose to 26 in August, and even entered the top 15 SUV sales at its peak.
Another year, despite the impact of the epidemic, Tiggo 8 still launched a facelift as scheduled, and what is more surprising is that the Tiggo 8 PLUS with a new exterior and luxurious interior was launched in the second half of the same year, and it was from this moment that the Tiggo 8 series was initially formed and began his "legend".
With "hard core strength" and "champion quality", the "polytechnic men" who traditionally think that they will only "build cars behind closed doors" have also learned how to listen carefully to the voices of users, and through the continuous optimization of product power, they have created a real hit. Under the intensive offensive, the sales volume of the Tiggo 8 series exceeded 20,000 units for the first time in November 2020, ranking seventh in the SUV sales list, and in the following two years, the Tiggo 8 series won the 2020/2021 Chinese brand medium-size SUV and 7-seat SUV sales laurel.
For Chery, this clear product creation idea and strong product innovation ability not only help Tiggo 8 series continue to sell well, but also become a weapon for Chery's full range of models to attack various market segments.
In other words, Chery's "big single product strategy" is unusually obvious and dazzling on the Tiggo 8 series. In the past 2021, under the impact of the epidemic and the core shortage industry, Chery Tiggo 8 series still achieved a total of 166,000 units for the whole year. In the first quarter of this year, Tiggo 8 series sold 41,066 units worldwide, an increase of 14.2% year-on-year.
In addition to technology and products, Chery's offensive on the channel is also extremely rapid, and the Tiggo 8 Kunpeng version is just like its name - Kunpeng goes to sea and shows its grand plans.
What you may not know is that the Tiggo 8 series sells well in 39 countries and regions around the world, such as Europe and South America, and many places are directly hard-core Volkswagen Tiguan and other established models. Driven by the Tiggo 8 series, Chery's export volume for several consecutive years is quite eye-catching. In 2021, Chery Automobile's global users exceeded 10 million, of which 1.95 million overseas users, and in the past March, it achieved a bright result of exceeding 5,000 units of exports in a single month. Up to now, Chery Automobile has won the "2020 Top 20 Overseas Images of Chinese Enterprises" for 5 consecutive years, and exported to more than 80 countries and regions around the world, truly becoming a "global love" car brand.