"That is, Chery will not engage in marketing, otherwise the sales will go in the morning", about Chery Automobile, there will always be a similar point of view around us, it seems that the "polytechnic man" who has achieved success in engine technology has lost the "right to choose a mate" just because he is not good at words. But is that really the case?
"Chery Tiggo 8 night running lights blind area is large, affecting lighting affect driving safety, design defects hope manufacturers recall to deal with the problem";
"The throttle vibrates in all gear shifts, vibrates when not upshifting, vibrates slightly above 80 at a uniform speed, and feels particularly high when running at high speeds. The sound of the front windshield bumping";
"May 2021 car purchase, left back door chrome decorative strip bubbles, to Chery 4S store staff said to write an application to the manufacturer, and then the manufacturer said that the 4S store to go, the staff to deal with is a push one, the quality of the car the car bought for a year did not arrive";
............ The above complaints are all from Chery's representative model - Chery Tiggo 8 owner's hand, "Dao Ge Said Car" editor noted that in the car quality network, Chery Tiggo 8 complaint volume remains high, so far the number of complaints has approached 1700 cases, of which suspected design defects of the headlight blind spot, gearbox shaking / vibration, and even body assembly and other issues are the key complaint objects. In addition, Chery's famous hostels, including Chery Tiggo 7 and Arrizo 5, also often have a large number of complaints.
At this time, do you still just think that Chery's sales have a gap with Geely, Changan, Great Wall, BYD and other car companies, just because it will not be marketed?
The main sales model lacks good reputation
There is no doubt that the name Chery has a strong mark in the history of China's automobile industry, and the Chery QQ and Chery Fengyun of that year are all classics of the previous generation, and the current series of models including Tiggo 8, Tiggo 7, Arrizo 5 and so on also have a lot of popularity in the domestic market. But are they really reliable?
The editor of "Dao Ge Said Car" noted that in the car quality network, the number of complaints about Tiggo 8 has always been high, ranking 7th in the SUV complaint list in the past thirty days, and the "headlight blind area" of suspected design defects has made many car owners cry bitterly, while Chery has left itself clean in response to the owner's complaint, on the one hand, emphasizing that its light brightness has exceeded the standard requirements, on the other hand, it is also explaining that there are certain dark areas due to the characteristics of SUV models. This seemingly reasonable explanation, but has not been forgiven by car owners, since last year, the complaint about the blind spot of the Tiggo 8 headlights has not been broken, so since it is reasonable why the owner has always been unwilling to "let go" of the Tiggo 8, since it is reasonable, why other SUV models are rare to complain about the blind spot of the headlights.
It is worth mentioning that in addition to the complaints of the blind spot of the headlights, Chery's proud "three major pieces" do not seem to be so reliable in the mouth of the car owner. Complaints of engine shaking, abnormal sound, transmission setbacks, abnormal noise, etc. are also not in the minority. Even some of the failures in the powertrain have caused strong discomfort to the owner's car, "the engine shakes strongly on the accelerator pedal at about 1700 rpm, shaking numbly." After turning on the cruise control, putting your foot on the brake pedal also shakes strongly," the owner of the Tiggo 8 said in the complaint.
Of course, in addition to these, small problems such as body rust and abnormal body noise are not uncommon. In addition to Tiggo 8, including Tiggo 8 PLUS, Tiggo 7, Arrizo 5 and other models of complaints are not a minority, of which Tiggo 8 PLUS in the past thirty days SUV complaint list ranked tenth, the main complaints related to accelerated throttle vibration, machine crash, gearbox setbacks and other aspects, of which is more surprising is that the engine of this car actually appeared to have screws will fall off the case, "2021 to buy a car, April 8 open the hood unintentionally found that a screw inside is about to fall off", Some car owners said in the complaint.
The Tiggo 7 ranked thirteenth in the SUV complaint list in the past thirty days, and the same problems are entangled, among them, the new and old models of the Tiggo 7 have different problems, and its 2020 and 2021 models also have too large headlight blind spots, and the old problems are concentrated in the aging of the interior panel of the main passenger seat. Arrizo 5 mainly has problems such as engine compartment rust that cannot be completely solved, and the body is leaking.
Once Big Brother, now Little Brother
You know, including Tiggo 8, Ruihua 8 PLUS, Tiggo 7, Arrizo 5 and other models are representative models of Chery, Chery has always been known as "technology Chery" and "quality Chery", the above cases and play Chery's face how different? The consequence of this is not that Chery's sales are not as good as that year, but that Chery's status is far less than that year.
According to the sales volume of various automobile manufacturers from January to March announced by the Federation of Automobile Manufacturers, Chery Automobile sold 209317 vehicles in the first quarter of this year, an increase of 14.2% year-on-year. If you only look at the sales data of Chery Automobile, this achievement seems to be good, after all, it is already very good to achieve year-on-year growth at the moment of the epidemic. But in stark contrast, Chery Automobile's position is in a sharp decline.
Nowadays, when it comes to independent car companies, Changan Automobile, Geely Automobile, BYD, and Great Wall Motors are the so-called "four giants", while Chery, once the big brother, can only rank fifth.
In fact, from the sales point of view, although Chery compared to its own improvement, but in the position of its own brand is precarious, according to the data of the Association, Changan Automobile sold 360,730 vehicles in the first quarter, ranking second among the car companies, only faw-Volkswagen, Geely Automobile sold 326024 vehicles in the first quarter, ranked fourth among the car companies, only this is saic-Volkswagen, and the strong rise of BYD's sales in the first quarter also reached 289961 vehicles, surpassing SAIC-GM, GAC Toyota and other famous users. Although Great Wall Motors was significantly affected by the supply of parts, it also successfully entered the top ten sales list in the first quarter, with sales of 240548 units. Chery, once the big brother, regrets can only be outside the TOP10.
And what was Chery, known as Big Brother, 10 years ago? In 2012, there are many car companies in the Chinese auto market, Zotye, Cheetah, etc. have not yet "closed", the Korean French system is also at its peak, German, Japanese as strong, in this context, Chery Automobile as an independent brand face, in that year is the only annual sales of more than 500,000 independent car companies, although still can not do "North and South Volkswagen", but FAW Toyota was not as good as Chery Automobile that year. What about 10 years from now? Changan Automobile, Geely Automobile, Great Wall Motors, and BYD, which once followed Chery Automobile, all surpassed Chery and did not leave any affection for Chery Automobile.
It is true that from the sales volume of Chery Automobile in the past two years, it is progressive relative to itself, but one reason that cannot be ignored is that consumers' stereotypes about independent brands are not so big, according to the data of the Association of Passenger Vehicles, last year's sales of independent brand passenger cars were 9.543 million, with a market share of 44%, an increase of 6 percentage points year-on-year. It is not surprising that Chery Automobile has grown with the general trend, and its weight does not seem to be as good as other independent brothers, after all, Changan Automobile, Geely Automobile, etc. have even grown to be able to break the wrist with the "North and South Volkswagen", while Chery is far from it.
In addition, based on the nearly 40% increase in new car sales last year, Chery Holdings set the goal of "ensuring annual sales of 1.5 million vehicles in 2022, striving for 2 million vehicles, and annual operating income of 200 billion yuan", and now Chery Automobile, the main force of Chery Holding Group, has only sold 200,000 vehicles in the first quarter, how far away from the target of 1.5 million vehicles? Of course, after failing to reach the goal, some people may still say that "Chery is a science and engineering man, and he can't play marketing, so the sales volume can't go up", but we may also think about it, and now chery's status has declined, is it really irrelevant to the quality performance of the above Chery models?