After BYD invaded the million sales market, the traditional three-strong pattern has smoothly become the top four, and the first echelon composed of Chang'an, Great Wall, Geely, and BYD will take out the million-sales pattern to fight against foreign brands.
People who have a heart will find that the big brother of that year has been ranked fifth.
According to the data, Chery Holding Group's sales data in the first quarter of this year is less than 230,000 units, which is a sales performance based on an increase of 11%, although the sales performance of Chery is good, it does not have too strong a point of view in the entire independent camp.
It sold 230,000 units in three months, with an average monthly sales of more than 70,000 units.
It is worth mentioning that this is the sales data of the entire group, that is, the cumulative sales volume of brands including Chery, Karry, Borgward, Jietu, etc., but the huge layout is trapped in the sales market within 100,000, obviously, the traditional shackles have not been broken.
This is a stark contrast to this year's incredibly strong BYD.
Data show that BYD sales in the first quarter of this year 280,000 units, although only than Chery more than 50,000 units, but the gap behind the structure is very large, on the one hand, BYD's sales are concentrated in BYD a brand, the number of models is small, the brand is single, indicating that the brand value is more centralized heating, on the other hand, BYD's core sales are concentrated in new energy products, and the bicycle price is high while stepping on the market heat.
The gap behind it is even greater, BYD has transformed into a supplier, chips, batteries, power architecture and drive systems are heating up.
This shows that a new era has arrived, in the past 5 years, China's passenger car market is a traditional three-strong competition, Geely, Changan, Great Wall three companies divided the 4 million market, becoming the first echelon players to promote the rapid transformation of the market within 150,000 in the true sense.
In the traditional market, Chery has been unable to catch up with the traditional top three.
The reasons are more complex, there are management problems and product problems, such as product continuity problems, there is no follow-up iteration of the problem of many models.
On the other hand, Chery's technical reserves are not as strong as imagined, 1.5T, 1.6T and 2.0T engines do have excellent performance, but Chery's short board is the gearbox, as of today SAIC, Getrag is still its supplier partners, providing core technical support for it.
In the traditional era, Chery's SUV models do have strong product advantages, but it must be understood that in addition to a few good SUVs, Chery's sedan has basically been abandoned.
The returning Arrizo car series is known as chery's main brand, but there is no big voice in the market today.
The problems faced by Chery in the new market are also technical reserves, for example, in terms of pure electric vehicles, Chery also has insufficient chip technology reserves, power battery core technology reserves are not rich enough, and costs are difficult to control.
The hybrid architecture system is based on pure electric vehicles, and the technical reserve problem of pure electric vehicles also makes the hybrid architecture not excellent.
In the first quarter of this year, Chery Ant and QQ Ice Cream completed the sales of 50,000 units, although the results are good, but we need to pay attention to the main value of the entry-level electric vehicle is to solve the core needs of low-end users, unable to invest in high-tech technology in these models, while these models are difficult to provide core profits for enterprises.
Low prices are unlikely to help companies run in the core track.
There has always been a very strange phenomenon in the market, Chery, which has become a myth in the network, has in fact not performed so well in sales, and the new energy track has become the second echelon player in China.
In the eyes of more people, Chery's products are very replaceable, in the traditional fuel vehicle market, although Tiggo 7, Tiggo 8 is better, but the product force is not higher than H6, CS75 and other models too much.
The crux of the matter is that brands such as Changan and Geely are making rapid efforts in the car market, but Chery's cars have basically been marginalized.
Now facing a new problem, Chery has shown an embarrassing situation of "no new energy vehicles to choose from" in the new track, such as a consumer holding 150,000 new energy vehicles, Chery does not even have an excellent new energy product, which is the most embarrassing.