With the advent of the era of electrification, people's concept of car purchase is changing, and more and more consumers have put forward higher demands for vehicle design and intelligence when buying a car. Under this trend, the traditional internal combustion engine undoubtedly faces great challenges. Some backward and lack of innovation models are destined to be sought by the market, so many car companies have begun to try to launch more distinctive models to improve competitiveness. Today there is a Chery O Mengda we want to talk about, which has been full of mystery since its debut at last year's Guangzhou Auto Show.
Appearance: Doesn't look like Chery
Under the umbrella of Chery Holding Group, there are already many sub-brands such as Xingtu and Jietu, and they have also been jokingly called by netizens that it is good to have more children and fight. In fact, not only Chery, at present, many car companies have such a practice, different product positioning can meet the car buying psychology of different consumers, from the perspective of the hot sales of Jietu X70, this initiative is successful. And now in Chery's product line, in order to create a product that can attract more young people, the launch of Ou Mengda is undoubtedly a better solution to meet the needs of those young people who are more enthusiastic about personality and intelligent products.
Judging from the official mass production version, Ou Mengda is different from the design style of Chery's existing models, its borderless network design is impressive, and there are a large number of diamond-like chrome decorative fillings inside, and also show a gradient, some similar to the style of the Changan UNI series. And the headlights also adopt the popular split design, and also integrate with the front grille, looking very personal.
On the side of the body, we can see that Chery designers borrowed some of the more popular elements today. For example, the suspension roof design is used, and the contrasting rim and exterior mirrors are also used, so that the sides do not look monotonous.
At the same time, the tail has also brought a lot of changes, and the tail lights on both sides have been connected to form an integrated effect, and the blackening treatment has been carried out, which is quite recognizable. In addition, a total of two exhaust pipe trims on both sides, rear spoilers and other designs further enhance the sporty atmosphere of the car.
As for the size, its length, width and height are 4400/1830/1588mm, and the wheelbase is 2630mm, which is not big in the compact SUV. This also reflects that this car is only suitable for young people who do not have high requirements for space. For friends with large space needs, it is more appropriate to choose Tiggo 8 PLUS.
Interior: Incorporate more "black technology"
As for the interior, with reference to the family model, the more familiar dual screen design is adopted, in fact, this is not surprising, and many car companies are currently using such a design. However, it should be noted that it is a double screen composed of two screens, and the functions are still very independent, but the overall visual effect is still very good.
In terms of multimedia systems, the latest Chery Lion 5.0 version is the same as the Tiggo 8 PLUS. However, it adds sensor/camera hardware to the A-pillar and rearview mirror for more interesting functions. For example, it provides driver attention detection system, AI emotion monitoring and adjustment system, intelligent car control function, etc. In addition, the driver can interact with the vehicle through voice, gesture recognition and other operations, and the overall level of intelligence can fully meet the current needs of young people.1
As for the space, from the perspective of the real shooting experience, the experiencer with a height of 173cm, after adjusting the front seat to a comfortable driving sitting position, the rear head space is also four fingers, the leg space is about two fists, and the overall riding space is sufficient for daily transportation.
Ou Mengda front seat space
Ou Mengda rear seating space
Power: Equipped with 1.6T+7DCT
In terms of power, Ou Mengda is equipped with Chery Kunpeng power 1.6T turbocharged engine, the maximum power is 145kW, the maximum torque is 290N·m, and the transmission is matched with a 7-speed dual-clutch transmission. Friends who are familiar with Chery models are naturally no strangers to this powertrain, which can be said to be the strongest power of Chery at present, and the data is absolutely available in the same level. Previously, we have learned something about the Tiggo 8 PLUS model, and put it on the smaller Ou Mengda model, presumably the performance will be more outstanding, and it will be measured after the listing.
Of course, in order to create its fun characteristics, Ou Mengda also added a track mode, simulating the sound wave function of the track, and information such as acceleration and turbine pressure is presented on the instrument to meet the audiovisual feelings of young people for pure sports control. These were previously more common on the MG6 and MG ONE models, and there were some more competitive weights in this one.
Market outlook analysis
From its positioning point of view, it is speculated that the domestic price range of Ou Mengda is 110,000-150,000 yuan, and the opponent is aiming at the hot-selling model Changan UNI-T at this level and the MG ONE that has just been listed. They sold 5,734 and 853 units in March, respectively, and it should be noted here that the MG ONE β version was only launched at the end of March and is expected to have better sales performance next month.
After the listing of Ou Mengda, although they all have a personalized appearance, a high degree of interior intelligence and excellent performance in terms of power, it may be difficult to surpass Changan UNI-T. On the one hand, the size is not dominant; on the other hand, Changan UNI-T also provides 2.0T power options, the 2.0T model has an entry price of less than 140,000, equipped with 20-inch rims, full-speed self-adaptive cruise system and 360-degree panoramic image and other functions, the configuration performance is not short-board. In addition, the appearance also has more hidden door handle design that Ou Mengda does not have, and the shape is more windy, so the pressure on Ou Mengda in the future is also relatively large.
Changan UNI-T
MG ONE
For Chery Automobile, Ou Mengda is an attempt to segment the market, paving the way for the development of brand diversification. This kind of special model can only get the attention of many young people in a short period of time, but it is obviously unrealistic to rely on the volume of such models, and it is also necessary to rely on those large space SUVs that are close to the people and have high cost performance.
Full text summary: On the whole, ou mengda's competitiveness is still very prominent. The launch of this car also did not go directly to the hard-joint venture SUV market, but directly aimed at the entry-level independent SUV within 150,000, and it is rare to achieve excellent appearance, strong sense of technology and excellent power at this price point. If the price can be accepted within the acceptable range after the listing, it is not impossible for this car to become a blockbuster.
According to the popularity list of e-car APP, Chery Ou Mengda's daily attention is 19,400, ranking 71st in the compact SUV. For more data, please check it in the e-car APP.