Chery's full-year sales in the past 2021 hit a record high of 960,000 vehicles. After seeing this sales performance, Chery has also put forward higher requirements for itself, and is expected to sell 1.5 million units in 2022, impacting 2 million vehicles.
Of course, relying solely on its current models is not enough to support Chery to complete this sales target. Therefore, innovating has become Chery's top priority at present. According to the plan, Chery will launch three new cars this year, namely OMODA 5 (Ou Mengda), Tiggo 8 PRO and a new car.
According to the currently known information, the new car or will be listed in the second half of the year, and it is not difficult to see from the naming of the new car that its positioning is higher than the current Arrizo 5 PLUS.
In fact, as early as before, the Internet has been exposed many times, but because the picture is provided by the official, some of the body details may not be intuitive enough, fortunately, now the actual pictures of the new car have been circulated on the Internet, so we can also take a look.
According to the picture, the new car adopts the popular "big mouth" intake grille, the inside of the grille is supplemented with radial black material for filling, with the spoiler decoration on both sides, the sporty sense of the new car is directly pulled full.
Of course, the biggest highlight of the front face is the headlight design of the new car, after all, in the era of the prevalence of through-type headlights, the light group design of the new car is enough to make people feel bright.
Different from the design of other brands, the new car adopts the traditional split headlight design, and the sharp headlight groups on both sides are connected by a chrome trim strip, which has to be said to directly poke the consumption pain points of young consumers.
On the side of the body, the new car presents a coupe-style body design, a sneaky body shape and a black and white wheel design that tells the sportiness of the new car.
In terms of body size, the new car has not disappointed, according to the information currently obtained, the body length of the new car has reached 4780mm, and the wheelbase performance is 2780mm, which can already be regarded as a mid-level car, but from the information obtained, Chery intends to position it in the A+ class, so as to achieve the purpose of misplaced competition.
Corresponding to the front face, the design of the rear part of the car is also full of sports, including the upturned "ducktail" shape and the two sides below a total of four exhausts and other popular "performance kits".
In addition, the new car is also equipped with a through-type taillight set, and in order to improve recognition, the two sides of the taillights have extended a forked shape, which is expected to have a very cool visual effect when lit up at night.
Admittedly, some netizens will be a little surprised when they see this design, after all, this design is too similar to the Audi A4L next door. But we need to note that although the two have many similarities in general, there is still a certain gap in detail.
In the interior part of the car, the new car adopts Geely's latest family design, and according to the news, the design will also appear on the upcoming Ou Mengda and Tiggo 8 PRO.
The interior is dominated by a double 12.3-inch integrated screen that occupies the visual center of gravity in the car, and is equipped with a set of through-type air conditioning outlets to increase the layering of the car, and below is a row of physical buttons, although this design is not mainstream in today's market environment, but it is quite good in the creation of a sense of technology.
Regarding the power configuration of the new car, it is reported that it will be equipped with a 1.6TGDI engine with a maximum power of 145 kW (197 hp) and a maximum torque of 290 Nm, and the drivetrain matched by a 7-speed wet dual-clutch transmission will be matched.
Of course, the possibility of Geely launching a 2.0TGDI in order to cater to different consumer needs is not ruled out, after all, the same level of models have launched a variety of power versions.
With the Z era users gradually become the main consumer of a new generation, major car companies have also launched their own young models, in order to cater to the preferences of young consumers, from the perspective of the market positioning of new cars, its opponents include Changan Yidong PLUS, Trumpchi Shadow Leopard and Geely Xingrui and other excellent models, from this point can also see the pressure faced by new cars.
From the comprehensive performance of the current new car, the new car does have a certain strength, whether it is the appearance performance or scientific and technological performance or the power performance of the new car are taken into account, and finally it depends on the final pricing, if Chery can give a relatively close price, the new car may not be able to become the new "darling" of the market.