Geely Automobile's April 2024 self-owned brand sales have been confirmed, with total sales reaching 153267 units, up approximately 39% year-on-year and 2.0% month-on-month.
Among them, the sales of new energy vehicles were 51,428 units, an increase of 75% year-on-year and 15% month-on-month.
Export sales were 38,151 units, up 75% year-on-year and 5.0% month-on-month.
The following are the sales volume of specific brands:
- Geely brand, 118451 units (including Geely Galaxy 12,725 units/Geely Geometry 12,630 units)
- Lynk & Co brand, 18,727 units
- ZEEKR brand, 16,089 units
The main brand is still the cornerstone of Geely Automobile's sales, and the highest proportion of sales in the main brand is the "Star Series", mainly Xingyue L and Xingrui, and the sales of Boyue and Boyue L are also relatively high;
Which is the most interesting of Geely Automobile's own brands?
The sales volume of Lynk & Co cars is higher than that of Zeekr cars, which seems to have more potential, but the product line of the Lynk & Co brand overlaps with the Geely brand to a considerable extent, and its actual positioning as a sub-brand of Geely Automobile in the early stage is not high;
Among the sub-brands, the most noteworthy is ZEEKR Automobile, and the best performer is also the ZEEKR brand.
The brand positioning of ZEEKR Automobile is higher, and the brand is generally medium and high-end models, including the high-end MPV 009 with a starting price of about 500,000 yuan; as a young high-end independent brand, it can achieve monthly sales of tens of thousands of vehicles in a short period of time, which is a very rare performance, because a series of second-tier luxury brands of traditional car manufacturers also do not meet this standard, such as Infiniti, Acura, Lincoln, Jaguar Land Rover, etc., only Cadillac's sales are comparable to ZEEKR cars.
Epilogue:
Geely Automobile, the founder of Geely Automobile, is very low-key in the stage when the executives of major car companies are engaged in marketing in a high-profile manner, and the Geely brand also has similar characteristics, only a few sub-brands have a higher frequency of dynamic updates. However, the low-key posture has not affected the growth of its sales, which shows that automobiles as bulk commodities still need to use product power to speak, and Geely Automobile's steady development can help its brand to develop more steadily and in the long run.
Tianhe Auto editor, welcome to retweet the comments