In recent days, Chery Automobile can be described as a frequent action, first releasing the official map of Jietu Dasheng, and then the new car has gradually surfaced, positioning the A+ grade Arrizo 8 is scheduled to be listed in the second quarter. Taking advantage of this heat, Chery Holding Group announced the latest sales volume, data show that in March, the group sold 81,818 vehicles, an increase of 2.2% year-on-year; from January to March, Chery Group achieved cumulative car sales of 229,277 units, an increase of 11.5% year-on-year. Specifically, Chery New Energy sold 53,054 units, up 212.6% year-on-year, and exported 69,907 units overseas, up 30.8% year-on-year.
In terms of sales, Chery Automobile is still the main sales force, with sales of 60,273 units in March, an increase of 14.4% year-on-year; Sales in the first quarter were 172,155 units, up 25.9% year-on-year. In fact, Chery Automobile can maintain hot sales, inseparable from the "big single product" strategy to promote, and Tiggo 8 series also lived up to expectations, the first quarter of global sales of 41,066 units, an increase of 14.2%. Now, with the arrival of the Tiggo 8PRO, the family lineup has grown, and the next sales may increase.
In addition to the boost of Chery Automobile, new energy has also made a lot of contributions. Led by Chery Ant and QQ Ice Cream, sales in the first quarter were 50,013 units, an increase of 255.4% year-on-year, and the cumulative sales exceeded 300,000 units. It is worth mentioning that for how to achieve sustainable development in the field of new energy, Chery Group aims to achieve the goal of 100% new energy and 100% networking of products at the end of the "14th Five-Year Plan".
In addition, Xingtu Automobile, as a high-end brand of Chery Group, seems to be marginalized, selling only 10,421 units in the first quarter of 2022. The high-end brand of Geely Automobile, Lynk & Co, also an independent brand, sold 13,567 units in March alone. However, even if the market performance is mediocre, Chery Group still maintains the identity of "polytechnic man", and while car companies have launched hybrid technology, it has also ushered in the star core power ET-i full-engine supermix technology. The Starway Wind Chasing ET-i model equipped with this technology has been launched, and the Starway Lingyun S has opened pre-sale. With the blessing of the new car, the future sales of the Xingtu brand may be improved.
Jietu Automobile is a sub-brand that carries greater hope after Chery Automobile, with global sales of 10,006 units in March. As we all know, Jetway Has been working hard in the "Travel +" segment, setting an annual target of 200,000 vehicles on this basis. This goal is not big, it is not small, but why does Jietu Automobile achieve it?
According to Xiaobian's understanding, Jietu Automobile launched the Jietu X90 Zilong in the first quarter, which is equipped with the Kunpeng Power 2.0T engine as standard; the compact SUV built based on the "Kunlun" architecture, Jietu Dasheng, will be listed in the third quarter. In this way, Jietu wants to rely on new cars to help sales, but whether it can succeed, we may wish to wait and see. Similarly, overseas exports are also an important part of Chery Group's sales volume, with a total of 10 million global users, of which more than 2 million are overseas users.
On the whole, the rich product matrix is still Chery's primary strategy, from the listing of Chery QQ ice cream to the downline of OMODA 5, and then to the release of the official map of Arrizo 8, it can be seen that Chery has launched a layout in various fields. In addition, these new cars seem to have a lot of changes from the previous models, and tend to be younger. Even Jia Yaquan, deputy general manager of Chery Automobile Co., Ltd. and general manager of the marketing company, once said: OMODA 5 is a car made entirely for young people, and it will be made into a series of products in the future.
Indeed, with the deepening of the new four modernizations, youthfulness and intelligence have become the future development trend of many car companies, and Chery has also added user thinking and Internet thinking to the development plan of the enterprise. On February 26, chery group-led construction of new energy vehicles and intelligent networked vehicle industry research institute was officially inaugurated, will focus on original technology, to create Chery's "Bell Lab".
Auto Network Review: Can a number of new cars help Chery's sales rise
Judging from Chery's market performance in March, it is clear that Tiggo 8 Series, Chery Ant and QQ Ice Cream have played a better role and are the main sales force of the group. With the arrival of the new car, can we assume this responsibility and let Chery's sales continue to rise? In fact, in addition to new cars, Chery is also deploying in terms of intelligence, new energy and rejuvenation, and may see a different Chery in the future. So, what do you think about Chery Group's performance in March?