According to public information, Chery Holding Group's annual goal for 2022 is to ensure 1.5 million units and impact 2 million units. Now that the first quarter of this year has passed, what about Chery Holding Group's report card? According to the sales volume announced by Chery Holding Group, the cumulative sales volume from January to March 2022 reached 229277 units, an increase of 11.5% year-on-year. Among them, sales in March were 81,818 units, an increase of 2.2% year-on-year.
As we all know, Chery Holdings has Chery, Jietu, Xingtu, Chery Jaguar Land Rover and other car brands, the biggest sales hero is the Chery brand, followed by the Jietu brand, although the market performance of the brand Xingtu has improved, but the contribution in terms of sales is not too large, the cumulative sales volume in January-March 2022 is only 10421 units, and there is still a long way to go to become the sales of Chery Group.
As Chery Group's "second boss" in terms of sales, Jietu Automobile's cumulative sales from January to March this year were 26,756 units, of which 10,006 units were sold in March. As the former "dark horse" of the car market, the main force of Jietu Automobile is the Jietu X70 series, the cumulative sales volume of 2021 is 124647 units, and the cumulative sales volume from January to March this year is about 20,000 units, although the market performance is remarkable, it has also entered a sales bottleneck period.
Chery Group's biggest sales hero is Chery Automobile. Chery Automobile, which includes the Arrizo series, Tiggo 7 series, and Tiggo 8 series, sold 60,273 units in March, an increase of 14.4% year-on-year; sales in the first quarter of this year were 172155 units, up 25.9% year-on-year. Among them, the flagship SUV Tiggo 8 series has accumulated sales of 41,066 units from January to March this year, achieving a year-on-year increase of 14.2%.
In addition, new energy is also a new sales growth point for Chery Group. From January to March this year, Chery Group sold 53,054 new energy units, an increase of 212.6% year-on-year. Among them, new energy passenger cars, including Chery Ant and QQ Ice Cream, sold 50,013 units in the first quarter. As the most direct competitor of Hongguang MINI EV, although the market time is not long, the market performance of QQ ice cream is still good.
Chery QQ ice cream, which is currently in the sales climbing period, the cumulative sales of 1-3 months this year should be 25,000 units up and down, although the market performance is remarkable, but, compared with the Hongguang MINI EV, Chery QQ ice cream has not yet had the strength to call the Hongguang MINI EV, sales are far behind the Hongguang MINI EV, if you can not achieve a monthly sales of more than 40,000 units, Chery QQ ice cream is still to be rubbed on the ground by the Hongguang MINI EV.
From the current situation, the lack of core and the epidemic are still the factors restricting and affecting the auto market this year, and it is difficult for all car companies, including Chery Group, to be alone. Although Chery Group will launch a number of new models and participate in market competition in 2022, from the current market performance, there will still be no small resistance to complete the established annual target of 1.5 million units.
From January to March 2022, Chery Group's cumulative sales volume was 229277 units. A quarter of this year has passed, how sure do you think Chery Group is of completing its annual goal of "ensuring 1.5 million units and impacting 2 million units"?
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