As a post-95 who has loved cars since childhood, the most intense personal feeling I personally feel during this period from school to work is the progress of domestic brands. Buying a domestic car more than a decade ago, it was really a realistic move with a tight hand; now choosing a domestic car has long become a pragmatic and even quality choice. In addition to meeting the needs of domestic consumers, the leaders of domestic brands have already opened up the expansion of overseas markets.
Although the international situation is grim, domestic cars still have good overseas market performance. Chery, Great Wall, SAIC and other manufacturers in South America, Africa and even Europe are thriving, which is also inseparable from the cost-effective product strength of these brands. Today, let's take the opportunity of Labor Day to take a look at the Chinese brand models that sell overseas.
SAIC: MG brand performance is heroic
In the first quarter of 2022, SAIC Motor Passenger Vehicle Company sold 194,000 units under its own brands, an increase of 33.7% year-on-year. In overseas markets, sales exceeded 172,000 units, up 44.9% year-on-year. In the whole year of 2021, SAIC Motor sold a total of 697,000 vehicles in overseas markets, winning the first place in the export list of domestic car companies for six consecutive years, which means that one out of every three domestic cars sold overseas is SAIC.
At present, SAIC motor has three R&D and innovation centers in London, Silicon Valley and Tel Aviv overseas, as well as four production bases and CKD plants in Thailand, Indonesia, India and Pakistan, 98 production and R&D bases, 13 regional marketing centers, and more than 1,000 overseas marketing service outlets.
MG brand is the vanguard of SAIC Group's overseas, and now MG has entered 66 countries and regions around the world, ranking among the top ten single brands in 18 countries around the world, and maintaining the first overseas sales of China's single brand for 3 consecutive years.
MG EZS is arguably the best Chinese new energy model sold in the European market, and in a key segment such as Norway, MG EZS can also rank 7th in the annual sales list of pure electric models in 2020.
MG EZS
In the domestic market, the latest blockbuster model of the MG brand is the MG ONE, the new car is positioned in a compact SUV, based on SAIC's new platform architecture SIGMA, equipped with MEGA Tech 1.5T Pro high-power engine, the maximum power of 181 horsepower, the maximum torque of 285 Nm, the book data is excellent.
MG ONE
At the same time, MG ONE provides two different styles of exterior design, and the car is also equipped with the Zebra Roselle intelligent cockpit system using Qualcomm 8155 chip, which is more in line with the preferences of young consumers.
Chery: The Tiggo family is very popular
In the first quarter of 2022, Chery Group sold 229,000 vehicles, an increase of 11.5% year-on-year. Among them, export sales accounted for 69,000 units, an increase of 30.8% year-on-year, while export sales also accounted for 30% of total sales. In the whole year of 2021, Chery Group exported nearly 270,000 vehicles, an increase of 136.3% year-on-year.
Chery is one of the earliest domestic brands to go to sea, as early as October 2001 Chery exported 10 Fengyun cars to Syria. Counting up, 2022 is already the 21st year that it has gone abroad, and now its products have entered the market of more than 80 countries and regions around the world, with 10 production bases and more than 1,500 sales and service outlets overseas, and more than 2 million overseas users.
If you want to say that chery brand is the most popular model in overseas markets, then the Tiggo series can be described as well-deserved. In Saudi Arabia, the TIGGO 8 PRO (the domestic Tiggo 8 PLUS model) has sold well since its launch in June 2021, and in Peru, the TIGGO 7 PRO (corresponding to the domestic Tiggo 7 PLUS) has been awarded the "2021 Most Popular Chinese Brand".
Chery Tiggo 8 PLUS
Tiggo 8 PLUS is also Chery's fist product in the domestic market, with a price of 12.49-16.99 million yuan that is very close to the people. At the same time, it is positioned in a medium-sized SUV with a length of 4722mm and a wheelbase of 2710mm, providing 5-seater and 6-seat layouts and supporting the optional 7-seater to meet the needs of domestic consumers for flexible space. In terms of power, the high-end model is equipped with 2.0T Kunpeng power, 254 horsepower and 390 Nm output should not be underestimated.
Not long ago, Tiggo 8 PLUS Kunpeng e+ was also officially listed, with plug-in hybrid support, whether it is smooth power or fuel economy has better performance.
Great Wall: The third generation of Haval H6, Haval JOLION and other global models
In the first quarter of 2022, Great Wall Motor sold 283,000 units and 29,000 units overseas. In the whole year of 2021, Great Wall Motor's overseas sales exceeded 140,000 units, an increase of 103.7% year-on-year.
At present, Great Wall Motors is also multi-line development in overseas markets. In June 2021, Great Wall Motor's Rayong plant in Thailand will be officially put into operation, and in January 2022, Great Wall Motor will officially take over the Plant in Iracemapolis, Brazil, and is expected to start operations in the second half of 2023. In terms of model lineup, many global products such as the third-generation Haval H6/Haval H6 HEV, Haval JOLION/JOLION HEV (Haval First Love), Haval DARGO (Haval Big Dog), euler good cat and many other global products have been laid out in overseas markets.
Haval H6
In the domestic market, the above models also have a very good performance, of which Haval H6 is the benchmark product of domestic compact SUV, and there are currently third-generation Haval H6 and H6 national tide versions on the market, covering the mainstream price range of 100,000-150,000 yuan, which can meet the needs of more users. Overall, haval H6 strength performance in all aspects of the performance of the balanced, design, configuration, power, space and even some intelligent technology has no obvious shortcomings, which makes it the first choice for many consumers to buy family cars.
Haval Big Dog
In addition to the Haval H6, the Haval big dog has gradually taken on the responsibility of walking. The Haval Dog and the Haval H6 are inherently similar, and on the basis of practical and reliable products, the Haval Dog has a more personalized design language. It can be seen as the Haval brand's grasp of young and personalized consumers, and this diversified layout is also the embodiment of the strength of the Haval brand.
Geely: Not only selling cars but also buying and buying
In 2021, Geely Automobile's overseas export sales totaled 115,000 units, an increase of about 58% year-on-year. It is worth noting that more than 11,000 units are the deliverables of Lynk & Co in the European market, and Chinese high-end brands have achieved initial results in overseas markets.
Unlike the above brands, Geely's road to the sea is accompanied by a series of acquisitions and shares in addition to buying a car. As early as 2010, Volvo was included in Geely's revenue, and Geely Automobile is also the largest shareholder of Malaysian automaker Proton, which is undoubtedly paving the way for overseas markets.
Proton X50
In the Malaysian market, Proton Auto launched the Proton X70 (Geely Boyue) and X50 (Geely Binyue) in the form of CKD, and its sales volume were first-class in the SUV segment, and Proton Auto also set a new market share record for several years.
Lynk & Co 01
Whether it is the Lynk & Co brand, Geely Boyue or Geely Binyue have a high degree of recognition in China. On the high-end, Lynk & Co is definitely the most successful of the independent high-end brands; on the cost performance, Boyue and Binyue also have excellent market performance in the price range of 70,000-150,000 yuan. In addition, Geely's hottest models in China are the Xingyue L of the Chinese Star Series and the Hybrid Family Thor Series, and the market layout has gradually improved.
At last
The huge development of China's independent brands in the past ten years must be in the eyes of everyone, going to sea is also a stage of its bigger and stronger, and on the occasion of International Labor Day, it seems that there are more different meanings for talking about independent brand models. In short, no matter what profession you are in front of the screen, whether you are a consumer or a follower of domestic cars, China's independent brands are indispensable to your strength.