Chery can be regarded as pulling back a city in terms of appearance this time. After the official picture of The Arrizo 8 was unveiled, it was finally no longer cynical.
As can be seen from the official picture, the front face of Arrizo 8 adopts a new generation of family-style design language, and the overall sense of fashion and sports is more fashionable. The large-sized intake grille of type X is available in two different styles of grille styles, namely diamond-shaped hollow mesh grille and blackened spindle grille, which meet the needs of different consumers for refinement and sportiness. Sharply shaped headlight sets on both sides are connected by through-type chrome trim strips, enhancing the visual width of the vehicle. The chrome elements in the front envelope also add a bit of texture.
The large slipback style on the side of the body is easily reminiscent of the original Chery A3. Coupled with the slender body and the doppelganger tail, it creates a good sports atmosphere. The tail adopts the popular through-type taillights, and the light group shape of the dot matrix light source is quite similar to the Tiggo 8 Pro. The exhaust layout of the four sides and the design of the diffuser further highlight its sporty properties.
In terms of interior, The Arrizo 8 also adopts a similar design to the Tiggo 8 Pro in terms of steering wheel, dual screen design and touch air conditioning control area, with a clear sense of hierarchy.
It is not difficult to guess from the words 290T at the end of the official picture that Arrizo will be equipped with Chery's third-generation 1.6T direct injection engine, with a maximum power of 145 kilowatts and a peak torque of 290 Nm. It is expected to match a 7-speed dual-clutch transmission. According to known news, in order to meet the demand of consumers, Arrizo 8 is expected to launch a sporty version of the model in the future, equipped with a 2.0T engine.
This chery Arrizo 8, which is not "Chery", let people see chery's attitude to cars change. However, considering chery's current weak influence in the car market, it is still difficult to break the deadlock in the car market with Arrizo 8.
There should be many young friends who do not know that Chery actually made a fortune by cars. Based on the Volkswagen Group Seat Toledo, it is Chery's first model and has won the favor of many consumers with its strong "German flavor". Chery QQ once became a "national god car" with its cute shape and people-friendly price, and its status is comparable to the current Hongguang MINI EV. Although the son of the medium-sized sedan Oriental failed to rush high for various reasons, it is still enjoyable today. The epoch-making Chery A3, with its excellent overseas technology, has become a stepping stone for Chery to enter the international brand...
It is just surprising that Chery, which has many tough generals in the field of cars, may be picky, and finally rely on the "junior" Arrizo series to stand firm. And it is only a fig leaf-like existence. Chery's uninterrupted attempts and innovations in Arrizo have never been successful.
At present, Chery sedan field also has Three models on sale, namely The Arrizo 5 PLUS, The Arrizo 5, and The Arrizo GX. However, due to various factors such as intensified competition and insufficient strength of their own products, the two main sales models of Arrizo 5 PLUS and Arrizo 5 have long ceased to be the style of the year. The Arrizo 5, which sold 20,000 units a month in 2016, sold only 0.32 million units in March this year. The Upgraded Arrizo 5 PLUS only sold more than 7,000 or 8,000 vehicles in the early stage of the listing, and now that the limelight has passed, it has sold only more than 2,000 vehicles in March.
This decline in sales is actually related to Chery's quality control grasp. It can be seen from a complaint platform that the complaints of Arrizo 5 in the past month mainly focus on the body rust, water leakage, and abnormal gearbox fluctuations. The Arrizo 5 PLUS, which has just been listed for more than a year, complains mainly about the failure of the audio-visual system and the abnormal sound of the vehicle. Sales are not much, coupled with the increase in quality complaints, it is easy for Chery to have few passers-by in the field of cars and be affected again.
In the face of this status quo, even if appearance is justice, It is not realistic for Arrizo 8 to reverse the deadlock on its own. The quality problems left over from the past will inevitably affect the market development of Arrizo 8, and quality control is invisible in the early stage, so if Arrizo 8 wants to open up sales, the quality control of the first batch of models must be strictly controlled.
The price range of the Arrizo 8 should be 100,000-150,000 yuan, and the model positioning is expected to be an A+ class sedan. Therefore, it needs to challenge the opponents, in addition to the joint venture brand of Volkswagen Sagitar, Lingdu L and other models, but also need to compete with the same main sports style of Changan UNI-V, SAIC MG6 Pro, and finally have to face the hot sales of Geely Xingrui.
These competitors are not fuel-saving lamps, and most of them have accumulated a certain market reputation in the market. As a latecomer, Arrizo 8, in order to break through the siege, not only needs hardcore product strength, but also needs to consider how to let consumers see themselves in many models of the same class and are willing to pay for it.
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