In recent years, independent automobile brands have grown gratifyingly, and have gradually formed five first-line brands represented by Geely, Changan, Great Wall, BYD and Chery. The competition between these five brands is very fierce, the most interesting of which is the battle at the top of the list, last year Changan Automobile with a substantial growth of 22.3%, successfully broke through the 1 million sales mark, and the gap with Geely Automobile is less than 130,000 vehicles, if it can continue last year's development speed, Changan will be expected to become a brother of its own car brand this year.
Changan Automobile's sales growth points in 2021 are mainly derived from the "PLUS" series models represented by CS75PLUS and Yidong PLUS, as well as the mid-to-high-end UNI series. Changan's star models reflect the bold innovation of Changan's global design team in terms of design, and do not stick to the shackles of traditional concepts. Taking The Changan CS75PLUS as an example, when it was first released, it can be described as a stunning four-seater. Penetrating daytime running lights and large air intake grilles are now one of the most fashionable design techniques in the industry. Changan's second-generation CS75PLUS, which was officially listed some time ago, further enhances the sense of visual impact on the basis of the original, the grille is more angular, and the through-channel daytime running lights are also more technological, highlighting the maturity and confidence in design.
(The picture shows Changan CS75PLUS 2021)
(The picture shows Changan's second-generation CS75PLUS)
There are also similar improvements in the interior, Changan CS75PLUS is one of the earliest models of the independent car brand to adopt the dual screen design, which greatly improves the sense of science and technology in the interior, and at the same time, many explorations have begun in the intelligent aspect of the car system, enriching the use experience, and the central channel adopts asymmetrical design, so that the driver's seat can more appreciate the feeling of controlling the overall situation. In the interior design of Changan's second-generation CS75PLUS, this idea is more prominent, which can be seen from the adjustment of the placement angle of the central control screen and the position of the front drainage cup holder. Through the optimization of design details and materials, the luxurious feeling of the interior is further enhanced.
(The picture shows the interior of Changan CS75PLUS 2021)
(The picture shows the interior of Changan's second-generation CS75PLUS)
With the successful experience accumulation of the "PLUS" series of models, Changan has begun a new exploration in the mid-to-high-end UNI series. UNI-T introduced the borderless grille for the first time, full of sci-fi, once again capturing the aesthetics of young consumers, and this style has been continued on the UNI-K and UNI-V that have been introduced since then. In terms of interior, it is necessary to start from UNI-K, the first time to use the upper and lower flat bottom of the special-shaped steering wheel and multi-screen design, the screen can also achieve multi-screen interaction including HUD screen, breaking the limitations of LCD instruments and central control screens. The first car in the UNI series, UNI-V, has a hatchback design and is also equipped with an electric lifting tail, which should be the first time in a 100,000-class sedan, and it should be difficult for young users not to be impressed by such a cool model.
(Pictured is the UNI-T 2.0T model)
(Pictured is UNI-V)
Changan Automobile has also launched a sport version for UNI-T and UNI-V, two models mainly for young users, by adding sports kits to meet the personalized needs of consumers, while eliminating the troubles and potential risks of random modification in the later stage. Young users are the most potential user groups, who can capture the favor of young users, who will control the future, which is also the original intention of Changan Automobile to focus on youthful design.
(Pictured is UNI-T Sport)
(Pictured is UNI-V Sport Edition)
Of course, it is not enough to accelerate the brand transformation by relying on design, and another weapon to help Changan Automobile's rapid development is Blue Whale Power. The maximum power of the main 1.5T engine has been increased to 188 horsepower, and the maximum torque is 300 Nm, which is at the leading level in the domestic engine of the same displacement. The new iDD hybrid system has been the first to be installed on the flagship model UNI-K, and will match more models of the Changan series in the future, and it will take some time to prove whether it can become a rising star in the field of hybrids.
(Pictured is UNI-K iDD)
In the field of pure electricity, although only a mini car of BenBen E-Star has a certain competitiveness in the market, Avita Technology's first pure electric SUV model - Avita 11 and the first high-end pure electric sedan codenamed C385 will be listed this year, at that time, or there will be an opportunity to change the existing competitive landscape. In short, every step Forward of Changan Automobile is not to seek speed, but to strive for stability and calmly launch an impact on the brother of its own automobile brand. (Text/Taming wind)