Just like the previous BMWiX or i series, every time the BMW Group releases a new product, it always gives people a refreshing feeling. The new BMW7 series led by BMWi7 has premiered worldwide, and it is definitely not too much to describe it as "shocking".
The bmw group's flagship pure electric product lineup, the innovative BMWi7, which was first displayed to the world, is also the fifth pure electric product brought by the BMW Group to China, which perfectly interprets the new thinking of "home in China". Chiptzer, Chairman of the BMW Group, said: "The new BMW7 Series is our pinnacle, combining trend-setting subversive design with innovative technology. The innovative BMWi7 is the strongest of the 7 Series, the latest example of BMW's successful development and determined electrification transformation. ”
The innovative BMWi7 is a new achievement of the BMW Group in the field of electrification, and it is also the leader of the BMW Group's electrification acceleration. It is expected that in 2022, the BMW Group will have 15 series production and trial production of pure electric vehicle models, covering about 90% of the luxury car segment. With the unveiling of the BMWi7 in China, BMW will provide five pure electric models for Chinese customers. By the end of 2025, the BMW Group expects to deliver a total of 2 million pure electric vehicles worldwide, with one in every four new vehicles sold in China. BMW's "next generation" model, which represents a leap forward in next-generation technology, will begin trial production in 2024 and be introduced to the market in 2025.
"The engineering was developed in Germany, and the design was inspired by China." The new BMW7 Series is the seventh generation of the 7 Series, featuring a new generation of THE CLARK architecture with model code G70. At the same time, the new BMW7 Series is also the largest generation of the 7 Series in BMW's history, with a length of 5391 mm, a width of 1950 mm and a height of 1548 mm. To be honest, for the length of this body that catches up with Gust, it is indeed unexpected by many people.
Adopting such a bold and avant-garde design in a flagship product does require some guts. In the current era when "new car-making forces" have mushroomed to launch new products, BMW, a traditional luxury brand, has also shown a posture of letting go.
The new BMW7 series subversively adopts a split headlight design, and the BMW crystal daytime running lights are at the top of the front of the car, further outlining the horizontal and vertical lines of the front of the car, and the aura of the whole vehicle is set off from the visual feeling. Coupled with the oversized and highly topical BMW ring flare grille and ink rhythm welcome blanket design, the sense of honor has a strong sense of "Rolls-Royce vision", and the front of the car has a strong aura.
The side of the body is relatively back to "tradition", the classic Hofmeister corner shape of the C-pillar makes it recognizable at a glance, and the hidden door handle will pull the mind back to the modern era. The personalized two-color paint selection and the ultra-long wheelbase of 3215 mm fully demonstrate the "big brother" status.
As the flagship of the BMW family, the new BMW7 Series rear is designed to be simple and heavy. The 3D stereoscopic suspension LED taillights that echo the BMW crystal daytime running lights at the front of the car are exceptionally delicate when lit, and the bilateral four-out inverted trapezoidal movement exhaust under the bumper is quite eye-catching, as if to remind us to cherish this detail that is destined to disappear in the near future.
Of course, BMW's innovation will never stop at the exterior design, and the new shape and layout of the vehicle interior are also eye-catching. The one-piece floating curved screen in the front combines a 12.3-inch instrument cluster with a 14.9-inch touch-sensitive center display, bringing a rich multi-sensory experience and convenient human-computer interaction to create the most natural and warm luxury travel experience, but the BMW surround interactive light belt located below it is even more eye-catching.
If BMW started with the products of the G series chassis, it has steadily improved the luxury of interior design, and when it comes to the new BMW7 series, it has become a leapfrog development. Once inside, all eyes will be focused on the BMW Wrap-around Interactive Light Belt, which not only integrates the touch user interface, digital display, ambient lighting and decoration, but also presents different colors according to different theme modes, and the visual effect is fantastic. The hidden air conditioning outlet on the dashboard blends in with the BMW Wrap-around Interactive Light Belt and disappears. The doors equipped with push-button electronic door locks and the exquisite 4D Diamond Surround Sound System also have automatic opening and closing functions, which further enhances the premium sense of the new BMW7 Series.
Speaking of BAUER Health, it is impossible not to mention this sound system that represents the top level of the industry, after all, the new BMW7 Series has become one of the models with the largest number of speakers in the market segment. The entire sound system has a power of up to 1965 watts, a total of 36 speakers, and has a dedicated sound processor, which can make the entire cabin reach the sound of the studio level, which is very exciting.
And with such high-quality sound is a new generation of back-up entertainment systems designed with a subversive design. On the roof of the new BMW7 series, there is a 31-inch huge 8K HD screen, which not only has a 32:9 panoramic playback mode, but also introduces the domestic head streaming media application - iQiyi, which provides Chinese users with massive, high-quality, high-definition entertainment content such as movies, dramas, variety shows, and children's animations; it also introduces the Huawei application market, which closely meets the diverse needs of users. This also shows from another aspect that BMW attaches great importance to the Chinese market and the new product has fully investigated the Chinese market in the research and development stage.
When rear passengers switch to "Cinema Mode" with one touch on the 5.5-inch armrest touch screen on the door panel, the interior ambience lighting and sun blinds will automatically adjust, creating an immersive movie-watching atmosphere together with the 4D Diamond Surround Sound System at Bayview.
Of course, the BMW operating system 8.0 equipped with this new BMW7 series is not only entertainment, but also the new BMW intelligent personal assistant designed by the Chinese team has also appeared on the new BMW7 series for the first time. The design of its breathing ball image is inspired by BMW's classic angel eye headlights, giving people a very intimate sense of closeness, and the visual design of 6 emotional emotions will also give people a feeling of empathy. In addition, the new BMW Smart Personal Assistant has added 20 new features, including opening and closing doors, activating designated seat massages, etc., to help car owners seamlessly connect with digital life. This feature should be more attractive to the owners of the 7 Series than the owners of other D-class cars, after all, the average age of the Chinese owners of the 7 Series is only 38 years old.
The BMW brand will never have to worry about power and driving. The new BMW7 Series is the first BMW Large Luxury Sedan to offer multiple drive forms, including pure electric, plug-in hybrid and advanced fuel engine drive systems. The fuel version of the model is equipped with a 48-volt light mix system, which is not only more powerful than in the past, but also has a significant improvement in fuel economy. The innovative BMWi7, as the most powerful model in the 7 series, is equipped with the fifth-generation BMWeDrive system and has a cruising range of more than 600 kilometers. I believe that for the 7 Series Bimmer who likes to try new things, it is a fairly attractive choice.
At the same time, the new BMW7 series is also equipped with a large number of processors and has extremely high data computing capabilities, which will bring users more exquisite and brilliant visual enjoyment, a more shocking auditory feast, and a more natural and smooth human-computer interaction. As the computing core of the new car-machine system, the central processing unit (CPU) has increased its performance by 100% and the operation speed has been smoother; the performance of the graphics processing unit (GPU) has increased by up to 500%, bringing better graphics quality and higher rendering efficiency, presenting a clearer and more delicate visual picture. In addition, the new BMW7 Series offers L2 level advanced driver assistance functions and technically has the possibility of L3 autonomous driving, bringing customers a superior driving experience.
The design of the new BMW7 Series is indeed subversive, of course, every avant-garde product will have some controversial voices when it is first released, but BMW as a leading brand in the automotive industry, this innovation will always be a must-have spirit. We are fully confident that with the gradual promotion of BMW's new design language on new products, the new BMW7 Series will become another landmark classic in BMW's automotive product line.