When it comes to the blockbuster events in March every year, in addition to the "two sessions", it is the March 15 party. At this moment, there is only one afternoon left before March 15, 2022. Looking back at the CCTV 3.15 gala over the years, the automotive industry has long become the "resident guest" of the gala. According to the 2021 complaints released by the Consumer Association, the automotive industry ranks third, second only to the food and clothing industry, which will once again push the automotive industry to the cusp.
According to the data, in 2021, the mainland automobile industry production and sales were 26.082 million units and sales of 26.275 million units, an increase of 3.4% and 3.8% year-on-year, and automobile production and sales have remained the world's first for 13 consecutive years. It can be seen that with the continuous increase of car ownership, the relevant complaints in the field will only increase.
Judging from the theme of this year's 3.15 evening party officially announced by CCTV earlier as "fair and honest, safe consumption", this 3.15 may involve false publicity, false mileage standards, allocation reduction and delivery delays. Today, we will also focus on these keywords, combined with related specific events, and boldly guess which car companies will be named on the list.
First of all, among the main complaints pointed out by the China Consumer Association, car companies do not fulfill their promises, there is false publicity on products, and car companies arbitrarily modify online promotional materials for sold models have also become the focus of attention. Among them, last year's Great Wall Euler incident is definitely a hot list.
It is understood that after the owner purchased the Euler good cat, he found that the central processor of the car machine was not the Qualcomm 8-core high-performance processor mentioned in the publicity, but the old Intel 4-core A3940 chip released 5 years ago. The performance of the chip is much behind the current technology, and the compatibility is also much worse. In the end, the owner's overall experience in the process of daily use is very poor and unbearable.
After the owners launched their rights protection, Euler did not give the owner a statement in time, but quietly took the relevant introduction content of the Qualcomm processor of the car system on the official website offline. It was not until things continued to ferment and were finally criticized by CCTV that Euler admitted that the product was inconsistent with the publicity. Even if Euler made amends to the owners of the incident in the future, it is obviously too late, and the lost trust is difficult to recover through various remedial rights.
According to some lawyers, Euler's behavior may involve false propaganda. It is not clearly stated at the time of promotion that it is for future models, so according to the usual understanding of consumers, the promotion must be aimed at the existing models on sale. Therefore, this statement of the manufacturer is obviously not valid, and its behavior is suspected of false publicity and defrauding consumers. In this case, the consumer can sue the merchant for a refund of the returned car, or even refund one for three.
In addition, similar events also occurred in the case of Extreme Kr 001. In October 2021, the owners of Extreme Kr 001 issued a joint statement, saying that from the relevant pictures exposed by the network, it can be seen that the extreme krypton 001 produced by Extreme Kr is different from the promotional materials. That is, the color of the EC canopy displayed by the promotional materials is gray-black, while the real car is sky blue. The consumer spent 10,000 yuan to select the EC canopy, which is based on the recognition of the demonstration effect. What makes consumers feel even more speechless is that the official has since deleted the original sky curtain demonstration animation, which seems to be a suspicion of rushing to erase the evidence.
In recent years, various car companies have been keen to publicize the "automatic driving" function, and the current mainland regulations only open the L2 level of driver assistance systems. However, some car companies directly stated that a certain model has an "automatic driving function" when advertising, which has also led to many car accidents due to the use of auxiliary driving systems by car owners during driving, including Tesla, Weilai and other traffic accidents that we often mention because of "automatic driving". Although since then, the industry has carried out self-examination and self-improvement of the publicity caliber and safety specifications of automatic driving. But the accidents indirectly caused by this cannot be saved.
With the rapid development of the new four modernizations, especially in the context of the increasingly common use of OTAs. Some car companies may hype up the features and advantages of the vehicle before the vehicle is listed. A considerable part of this needs to be achieved through OTA upgrades, which is suspected of using OTAs to "advance publicity". Moreover, whether OTA can be used normally after that, and how to ensure stability, are still unknown. For example, Li wanted to promise that the NOA system would be launched in September of that year, but after September, the system was missing. In this regard, the lawyer also said that the act has been suspected of false propaganda.
According to Articles 6 and 16 of the Measures for the Punishment of Infringement of Consumer Rights and Interests in the Mainland, the sale of products or services by means of false or misleading product descriptions, commodity standards, physical samples, etc., is fraud and requires certain legal liability.
Public opinion: Truthfully and comprehensively informing consumers of the product situation, fairly and reasonably agreeing on the rights and responsibilities of both parties, not exaggerating or false publicity, etc., are the basic guidelines that operators should abide by in the process of consumption. "Integrity" is always the untouchable bottom line in the market, and it is also the foundation on which enterprises are based. As for the upcoming 3.15 party, will the above mentioned party be on the list? We'll see what happens.