On April 28, the China Consumer Association released a special report on complaints in the "new" consumer field, which showed that some network operators used unfair standard terms to reduce their obligations and responsibilities and increase consumer responsibilities, such as setting up an extra-long pre-sale period for goods, while setting up unfair standard terms such as non-refundable pre-sale goods and non-refundable advance payments.
In this regard, the China Consumer Association listed seven negative cases of new business model marketing, including merchants and individuals on social platforms to live stream goods, the relevant platforms do not assume the responsibility for the operation of the online trading platform, the rights and interests of consumers can not be guaranteed; some anchors and teams are dishonest marketing, anchors induce consumers to recharge and tip, and make up "touching" stories to sell three products, in addition to smart home appliances forced push advertising, Internet celebrities "planting grass" soft text flood, live broadcast and store platform operator information is not sufficient, The use of blind boxes for false publicity, online game props lottery probability is unknown, etc.
In recent years, e-commerce shopping has risen rapidly, and people only need to move their fingers on their mobile phones to buy their favorite goods, which is much more convenient than offline shopping. However, there are advantages and disadvantages to online shopping, first of all, the transparency of goods is reduced, before the goods arrive, consumers are not at all clear whether the things they buy are in line with expectations, which also gives merchants the opportunity to "exploit loopholes".
Some merchants take advantage of the opacity of online products to start a variety of exaggerated marketing, such as inviting Internet celebrities to create publicity, releasing "planting grass" soft texts on various platforms, creating anxiety for consumers, and even inviting various media to "just eat" to attract consumers to come to buy, but when they arrive, they find that the quality is very poor, and it is not as good as the business advertises. Almost all types of goods exist in this situation.
According to the statistics of complaints in the hands of the National Consumer Association, a total of 285,000 consumer complaints were accepted in the first quarter of 2022, an increase of 5.26% year-on-year, 222,500 cases were resolved, the complaint resolution rate was 77.97%, and the economic losses for consumers were recovered by 322.51 million yuan, of which daily commodities, household electronic appliances, food, clothing, footwear and hats and transportation ranked among the top five in terms of complaints about commodities.
As for the ultra-long pre-sale period, consumers should have been accustomed to it, and now most electronic products have begun to engage in this routine, and the pre-sale period charges a deposit of 100 yuan and cannot be returned. In addition, many merchants now set up the "unopened/activated goods can not enjoy 7 days without reason to return" clause, so that consumers are very passive. Sometimes, the attitude of the merchant is also very tough, and the customer is often led by the nose.
In Xiao Lei's view, the current e-commerce shopping opacity is still quite high, the relevant platforms, merchants also borrow "preferential" to set a lot of restrictions, to consumers to play word games, the rules are obscure, the shopping experience is quite bad, I hope that the relevant departments can pay attention to the chaos of e-commerce marketing, so that online shopping can restore a fair and transparent environment.