Red Network Moment News May 9 (Reporter Yang Shuhua) The epidemic has been a test for everyone's physique, values, financial management and emotional management ability in the past three years. In terms of "physique" alone, we can see from the characteristics of the new crown virus susceptible population that the first test of the epidemic is everyone's "physical immunity".
The following sets of data make us aware of the seriousness of the current national health situation: the waist circumference of chinese urban men has expanded from 63.5cm to 76.2cm; there are more than 100 million people with hyperuricemia in China, of which the random sampling survey of children aged 7-15 shows that the incidence of hyperuricemia in adolescents and children is as high as 10.7% on average. In addition, the number of dyslipidemia in China exceeds 160 million, and the patient population is gradually younger, according to the 2017 research data of the Capital Institute of Pediatrics, there is 1 hyperlipidemia in every 5 children in Beijing.
In addition to the low immunity brought about by age itself, people's unhealthy living habits have gradually become the "culprits" of overdrawing their own immunity: such as high-fat, high-sugar and heavy-tasting eating habits, sedentary, smoking and alcoholism, staying up late, dieting and so on.
When the pandemic becomes the new normal, people are thinking about how to live in symbiosis with the virus. Some people are beginning to realize that physical and psychological health is the constant law against the rapid changes in the outside world. According to statistics, the rapid improvement of national health literacy brought about by the epidemic has reached 23%. Among them, some media, platforms and enterprises have played an important role in health guidance and consumer education, such as Dr. Lilac and Dad Review.
The epidemic is also a mirror that sees a group of enterprises with a more sense of social responsibility, enterprises that can provide consumers with products that are more conducive to long-term health and overall health solutions.
Prevention of chronic diseases through dietary therapy
China War Tea Oil achieved a new breakthrough in scientific research
China War Tea Oil tries to seek a breakthrough in people's most common dietary health. Since September 2021, Zhongzhan Tea Oil and the State Key Laboratory of Woody Oil Resource Utilization have jointly cooperated to complete the "90-day Direct Drinking Tea Oil Experience and Physical Measurement Analysis" and the "Verification Experiment on the Effect of Direct Drinking Tea Oil on the Body After Drinking", which jointly verified the beneficial effect of direct drinking tea oil on multiple health indicators of the human body from different dimensions.
The results of these two trials mean that there are new possibilities for preventing and regulating some common chronic diseases through dietary therapy, and China War Tea Oil may lead a new trend of tea oil drinking.
As early as the beginning of its establishment, the company took "focusing on life and health and revitalizing the national industry of camellia oleifera" as its business mission, and is committed to building a national high-end tea oil brand and tea oil ecological industry chain. In the past three years, Zhongzhan Tea Oil has taken a three-pronged approach from the aspects of products, services and dissemination to help consumers develop a healthy lifestyle, guide people to return to their fine care for daily life, and improve the quality of life.
Invest in research and development and raw material sources
Dig deep into the health value of high-quality tea oil
In the field of dietary therapy and health, Zhongzhan Tea Oil has developed tea oil products that are more in line with the health needs of urban sub-health and chronic disease populations: the healthy cooking tea oil Lao Xiangnong with special Coenzyme Q10 and the healthy direct drinking tea oil are good at the world, and have formulated China's first "direct drinking tea oil standard", and also opened up a new idea of high-value utilization of tea oil products.
Technological innovation and product research and development have always been the pillars of the survival and development of China War Tea Oil. In 2021, Sino-War Tea Oil and Hunan Academy of Forestry reached scientific and technological cooperation, and jointly established the "State Key Laboratory of Woody Oil Resource Utilization - Sino-War Tea Oil Joint Laboratory". This is another major scientific research cooperation between China War Tea Oil and the Establishment of the "China War Tea Oil R&D and Promotion Department" in cooperation with the National Oil Engineering and Technology Research Center. The State Key Laboratory has established a world-class scientific research platform, is the only state key laboratory in China's edible oil industry, and is also the core support for the construction of "China's Oil Tea Science and Technology Innovation Valley".
The two sides have carried out in-depth cooperation and scientific and technological research on the key technologies and common technical issues in the deep processing and by-product development of Camellia oleifera resources, for example, China War Tea Oil has broken through the industry technical problems of both nutrition and taste in the refining of tea oil (direct drink) through the "double F cold division oil technology" (including 2 independent patents). The "Camellia Oil That Can Be Drunk" brand has also been recognized by the world for its breakthrough and innovative product positioning and excellent nutritional value, and won the gold medal of the Panama Pacific Expo in 2020.
In terms of raw material screening, Zhongzhan Tea Oil spent a year tracking and inspecting, and conducted professional directional testing of 42 kinds of tea fruits in 29 oil tea boutique bases, among which the tea fruit with the highest functional nutrition can become the predecessor of the world of good deeds. Such a "harsh" and high-cost raw material screening, in the industry, only China War Tea Oil does this!
In terms of raw material pretreatment, Zhongzhan Tea Oil spent more than 4 million to upgrade the new tea and fruit processing equipment to ensure that these fruits enter the pressing process in the freshest and cleanest state. Under the strict screening mechanism, usually 20 kilograms of seasonal fresh fruits can only squeeze 1 kilogram of tea oil.
Zeng Weiwu, general manager of Zhongzhan Tea Oil, said: "To make a health care tea oil that is more in line with the current national health needs, to be a world-class tea oil brand, there is no shortcut on this road, only rely on an ingenuity, in each link are more attentive, to refresh their own records." "Good deeds in the world 2.0, flavonoids are 10 times higher than in the past, sterols have increased by 150%, and taste better, behind these breakthroughs, there are countless trials and failures by the R&D team." Pay more, but for the consumer experience and health upgrades, it is worth it! ”
In the future, Zhongzhan Tea Oil will further promote the clinical trial of direct drinking tea oil related efficacy verification, and is committed to jointly promoting the formulation of "Hunan Provincial Special Grade Tea Oil Local Standards" with national top scientific research institutions to develop a more pioneering "new functional tea oil".
Butler-style membership service
Create an all-scenario wellness experience
In terms of consumer services, Zhongzhan Tea Oil adopts membership-based services, which can customize personalized health cultivation plans according to the health status of individuals and family members, as well as the service process of continuous tracking and guidance of exclusive health butlers, providing comprehensive health solutions from healthy diet, direct drink health, scientific skin care, life washing and other aspects.
Zhongzhan Tea Oil built a health living room offline, and continuously launched product in-depth physical examinations, health salons, expert lectures, healthy lifestyle scene experience services, deep health physical tests and other member-exclusive customized welfare activities to guide consumers to realize the transformation from passive response to health problems to actively practicing healthy lifestyles.
Zhongzhan Tea Oil will also set September as the "Zhongzhan Tea Oil Healthy Lifestyle Month" (hereinafter referred to as the "Healthy Month"), and constantly improve its industrial layout of "Healthy Life + Service" to meet the more personalized and diversified needs of current consumers. In the health month of 2021, Zhongzhan Tea Oil launched original content such as mascot health exercise health songs and health science interactive H5, combined with online and offline forms to push "healthy life" to the peak, and launched the third phase of the "90-day oil drinking and health cultivation plan" consumer experience activity, once again witnessing the healthy transformation of customers.
Health Month is a useful attempt by China War Tea Oil to give full play to the advantages of healthy life platform and explore the landing of the whole scene of health services, and it is not difficult to see the determination and action of China War Tea Oil to help the national health upgrade.
Recently, the epidemic has been repeated, and Zhongzhan Tea Oil has launched the "Zhongzhan Tea Oil Health Spokesperson" activity, linking consumers who practice a healthy lifestyle to share their healthy lives and health products covering the whole life scene, alleviating the health anxiety and financial anxiety of the people under the epidemic, and at the same time continuously extending the influence of "healthy life" with the help of consumers' own strength.
Teaching people to fish is also teaching people to fish
Turn the dead into active defense
A survey by iResearch found that only 7% of consumers can truly achieve a balanced daily diet, and a health survey by Dr. Ding Xiang this year also showed that the national "chronic disease prevention and treatment literacy" and "basic medical literacy" are still at a relatively low level.
Zhongzhan Tea Oil realized that in order to improve consumers' health management capabilities, the first thing to change is the people's health awareness, teaching people to fish and teaching people to fish, consumers can benefit for a long time. This is destined to be a long process, but Zhongzhan Tea Oil believes that it is the due responsibility to make changes in the world from the tiniest place to the most benign direction, and the company stands up to take responsibility, and will eventually achieve the soft power of the enterprise.
In 2021, China War Tea Oil will establish an online "Healthy Life Workshop of the Supreme Society", inviting experts in the field of tea oil, health experts, healthy life and gourmets among VIP members to share stories and dry goods related to healthy lifestyle, healthy diet, health misunderstandings, sub-health and chronic disease health hotspots, and solar term health.
Zhongzhan Tea Oil also presided over the compilation of the book "Health Secrets Hidden in Food - Zhongzhan Tea Oil Twenty-Four Solar Terms Health Food Post", which is a practical manual for healthy diet of tea oil that integrates the experience and wisdom of nutrition experts and well-known food and beverage brands, and is also a healthy "alarm clock" for each family's solar terms.
Zhongzhan Tea Oil expects to help consumers cultivate "internal skills" from multiple dimensions, find control over the body and life, and calmly face various "uncertainties" in life, rather than making up for it.
The essence of healthy China is to change from treatment-centered to prevention-centered, and in the future, China War Tea Oil will continue to be a "health gatekeeper" and gradually pass on a healthy lifestyle to millions of families.
The national health fever was concentrated and ignited
Health has become a new "national tide"
The good news is that many people have begun to change their lifestyles, pay attention to the ingredient list when eating, choose sugar-free drinks when drinking, and also inspire a lot of new attempts, many people learn to cook when they are at home, and some people work as urban farmers who grow melons and vegetables on their own small balconies. From the picnic fever and outing fever in the past two years to the recent Liu Qihong national fitness fever, it can be seen that people are trying to withdraw from the disorder of the epidemic and the busyness of the city and regain control of life.
According to Dr. Lilac's 2022 National Health Insights Report, 57% of people will pay attention to health knowledge, 55% will maintain good living habits, 44% will exercise regularly, and half of them think that their eating habits have become healthier.
People have changed not only their living habits, in the post-epidemic era, people's consumption concepts have also begun to change, life and health have gradually become consumption hotspots, and the big health industry will usher in a "highlight moment".
Resources:
Dr. Ding Xiang's 2022 National Health Insights Report
iResearch's 2021 China Consumers' Total Health Needs Insight Report
2020 Monitoring Report on Health Literacy of Chinese Residents by the Ministry of Health