When building a brand, packaging is the consumer's first visual experience
Good brand packaging design must include both visual and psychological aspects
It must be the consumer's double identification with both visual and psychological
When the highly recognizable IP image is linked to the brand
It can attract consumers' attention and narrow the distance between consumers and brands
Make the brand appear more intimate, but also let consumers have a strong desire to buy
The logo design is based on the original image cognition of Su Concubine:
1. Organic raw material trustworthy mark
2. The opinion leader that Mom relies on
3. Guardian of baby nutrition and health
On this basis, upgrade the "Su Concubine" super visual symbol
Create a kind, zero-distance, cute and warm Su Concubine character IP
The bottle waist seal is hand-painted with a scene of Su Yanyan studying organic rice on the farm
The partially cutout design is used to display the color, texture, shape, etc. of rice
Make the packaging present a better visual personality, so that the creativity is novel, and the eye is attracted
At the same time, it also enhances consumers' trust in products and produces a stronger desire to buy
IP imagery acts as a marketing tool that provides a kind and positive visual symbol
Make the product more acceptable to consumers
The brands it represents are also more easily recognizable by memory
Note: All the picture designs in this article are original by Gangqi Group, please do not use them without permission