Paper products have a long history in pastry food packaging, which can effectively protect food in the packaging process, moisture-proof, mildew-proof, lightweight, non-toxic, green and recyclable, and has been the mainstream of pastry food packaging for a long time. The emergence of plastic products has led to a great challenge to the status of paper product packaging, which has gradually been replaced by plastic products.
In the process of packaging design, pastry food should pay attention to the effective grasp of its product sales group, and it should have a certain pertinence, only in this way can we better promote the sales of products, and the packaging design positioning of pastry food should be analyzed on the actual situation of different consumer groups.
(1) For children. For children, we should pay attention to grasp the psychological characteristics of children, when children buy pastry food, consumption has greater randomness and emotion, when children see some beautifully packaged, cute products, there will be a strong desire to buy at the same time, children eat snacks This phenomenon is more common, pastry food should be designed as "small" as possible, and the packaging is as fancy as possible, attract children's attention, and better promote product sales.
(2) For young people. In the pastry food design process, there is no need to consider some lively and exaggerated design, and we should try to start from the perspective of "pragmatism", and pay attention to the positioning of the product, because most of the young consumers like to consume pastries, and they are more inclined to female youth, so they should pay more attention to the aesthetics when considering the design of packaging.
(3) For the elderly. As a special group, the elderly are more inclined to affordability, health, health care and other aspects when choosing pastry food consumption, so that in addition to their own nutrition in the design process, the psychological needs of the elderly should also be taken into account when packaging, so that they can attract the attention of the elderly in the outer packaging design.
(1) Styling. Any packaging has to be expressed through a certain form state, and the shape of the packaging serves the material protection function and aesthetic function of the packaging, which is the basic purpose and principle of packaging design. The overall appearance effect and physical function of the packaging and shape of the pastry itself such as form, specification and structure are the carriers that form the packaging and convey the visual design.
(2) Color. Regarding the design of the color of pastry food, it is still necessary to analyze the color of the product itself and the color of the packaging. The color of the pastry itself can be set to different colors such as milky white and orange yellow, which are directly related to the production of pastry.
For example, orange is mainly the baking color of pastry products, and the milky white of soy products is the color of some cream products. In addition, the color also has its unique style in the pastry packaging, like gorgeous gold, silver, yellow and other colors, and prefer red, because red is auspicious and rich.
(3) Pattern. Pattern design is an important issue to be considered in the packaging design of pastry food, which is also a complex problem for pastry food design. When designing a pattern, we can consider the following points:
■First of all, the design pattern should take into account the traditional culture, and pay attention to the prominence of food culture in the selection of product modeling and packaging patterns.
Secondly, in the process of pattern design, it is necessary to pursue a flexible mode of expression, which is mainly based on the situation of different pastries and the design of the pattern based on the designer's aesthetic point of view. For example, traditional pastry design can be more integrated with traditional culture, and some foreign cultural colors can be used in pastry design. In short, in the process of pattern design, we should pay attention to the design of the actual situation of the pastry and the audience of the pastry.
■Finally, the theme is effectively expressed. At this stage, some pastry foods cannot be well reflected in the packaging design process, and the whole packaging gives people a fragmented and messy feeling.
Due to the diversified characteristics of pastry products, pastry food packaging will inevitably show a diversified development characteristics.