作者：杨靖（68Design id：370715）
Project Story
One afternoon, a customer came to me, he held my hand and said, we're going to design a package for a new product, it's up to you. I took a closer look at the wine bottle he took out of the bag, the shape of the blue and white porcelain amphora, the bottle was slender and elegant, and a vague scheme emerged. However, understanding the essential needs of customers is a professional habit of design. "Is there a visual style that you prefer?" I asked, "Tall!" The customer answers without thinking. My heart is like water, these three words have almost become the standard answer to many customers' design requirements. "Specifically, if you were to look at this product as a woman, what would you dress her up like?" I continued to ask. The customer was stunned, obviously, he didn't think about this problem clearly, only took out his mobile phone, opened a picture, and said: "Our wine is good, it is cellared in a jar, it has been ten years, pure grain." I groaned for a moment and briefly stated my thoughts. After speaking, the customer nodded, "This method is very good!" So, I used my envisioned plan to find a suitable expression for the story of this wine.
