In the past two years, the new Chinese-style tea drink "Bawang Tea Girl" has become an instant hit among young people, and as of May 2024, the total number of stores at home and abroad has reached 4,092.
Such a good achievement, the packaging design of "Bawang Tea Queen" has contributed a lot.
Because its packaging design is highly similar to the animal jungle series of Dior's 2021 Book Tote handbag, it has also been controversial and has also driven the sales of "Overlord Tea Lady" to a certain extent. Many netizens simply used the milk tea bag of Bawang Tea Ji to transform it into a bag, and ridiculed "Drink Bawang Tea Ji, take the same bag as Dior".
Source: Bawang Chaji Weibo, Dior official website
In recent years, the competition in the domestic milk tea store industry has become more and more intense, from taste to price and then to packaging, as consumers, we are also happy to see this situation, in the case of everyone's taste is almost the same, what kind of milk tea can make you feel at first sight? What kind of appearance can stand out from your peers?
A good milk tea packaging design can not only drive sales, but also become the memory point of the brand in the hearts of the public, linking well-known IP, combining local characteristics, and pursuing the ancient charm of the national tide are all sources of inspiration for the packaging design of milk tea shops~
The new Chinese tea drink "Farewell My Concubine" is relying on this unique VI design style to attract consumers' attention and strengthen brand memory.
Source: Bawang Chaji Weibo
On the platform of Yipinweike.com, there is a new Chinese tea drink recently 10,000 yuan to solicit packaging design, today we will appreciate the design of the platform designers~
△ Screenshot of the task
Task requirements
Brand name: Fairy Tea
Company introduction: New Chinese tea, based on traditional Chinese tea culture, integrates modern fashion elements, redefines new milk tea and new tea drinks, and makes people feel a sense of relaxation and nothing to do with the little fairy.
Business categories: original leaf fresh milk tea, original leaf handmade tea
Positioning: New Chinese Oriental Tea
LOGO design requirements: graphics plus text, of which the graphic part is the image of the person. Original design, recognizable, in line with the brand tonality.
01
△ Weijia design works
02
△ Yiyan studio design works
Creative description:
1. The LOGO is based on the ancestor of the fairy Bodhi, and adopts the Q version of the shape, with an elegant and free manner, giving people a relaxed leisure
Feel. It is also in line with the aesthetics of young people;
2. Under the throne of the immortals is a piece of tea leaves, which reflects the teapot, reflecting the attributes of the product.
3. New Chinese Oriental Tea, the LOGO is integrated into the shape of teapot and teacup, which is both traditional and fashionable, in line with the characteristics of the product and brand.
03
△ Benoy's lifetime design works
04
△ Yuan to design space works
Creative description:
The main visual of the design is a Q version of the image of Buddha meditating, and this image was chosen for the following reasons:
1. Many immortals in the mainland have a great relationship with the Buddha
2. Chinese tea culture has always had a deep connection with Buddhist documents
3. Contemporary young people use the attitude of Buddhism to define an indifferent and relaxed way of doing things in the hearts of contemporary people. In today's rapid iteration of personnel and technology, the attitude of Buddhism can make us face life with a healthier and more peaceful attitude, and it is easier to find the balance of life.
05
△ Princes' visual design works
06
△ Lazy Cat Studio
07
△ Juchen Design Studio design works
08
△ Tammy Design Studio design works
09
△ North Malaysia cultural design works
010
△ Mingyi design works
summary
With the rise of various online celebrity bubble tea shops, milk tea packaging design has also become a trend, and the experiment of various packaging styles has become a way for brands to explore new market trends. If you want to successfully create a milk tea packaging design, you may wish to go to the Weike platform to find excellent creative design talents.
On the platform of Yipinweike.com, there are many outstanding creative designers in China, whether they are individuals, institutions, or corporate employers, they can find professional service providers on the platform conveniently, affordably, and with confidence, and obtain creative solutions.
Let small and medium-sized enterprises with creative needs such as design, development, copywriting, and marketing get professional, time-saving, and worry-free products and services in a convenient way, which is what Yipinweike has been insisting on doing since its establishment; Constantly innovating the research and development of platform products, and constantly improving the efficiency and level of platform services, Yipinweike has been working hard.
Launched on July 1, 2010, Yipinweike is a well-known digital and intelligent network platform for creative transactions in China. Through effective information matching and transaction guarantee services, the platform breaks the time and geographical restrictions, so that both parties to the creative transaction can achieve effective information communication and assured transactions, and at the same time helps knowledge and skilled talents (service providers) to achieve online employment, entrepreneurship and wealth creation, and also provides help for enterprises, institutions and other employers to achieve digital transformation, brand building and promotion, and talent resource sharing.