Large corporations are spending significant resources to fight environmental legislation, shift the burden of waste onto the public, or convince us that they are significantly improving their products and operations.
Companies such as Shell, BP, Saudi Aramco, and TotalEnergies have talented individuals from institutions such as Edelman, McCann, Ogilvy, and Publicis to clear their name for their pollution crimes; BETTER, a group of creative professionals passionate about the environment, is greenwashing their businesses through stylish, cool branding and raising funds for its BETTER Climate Fund by selling sustainable goods online at the BETTER Climate Store.
A better climate fund works similarly to a traditional endowment, allocating funds to specific causes. However, the BETTER Climate Fund is also governed through the blockchain through a DAO (Decentralized Autonomous Organization), $BETTER token holders to vote on proposed projects.
In addition, the Climate Change Advisory Board holds $BETTER tokens. This climate change committee can review projects that the BETTER community has flagged to maintain the integrity and mission of the project and veto the project if needed.
BETTER's brand carries a brutal sense of humor when it comes to the environment. Visually, it's bright and cheerful, presenting a sleek look but with a dark and almost fatalistic tone. The BETTER logo is a green, melted smiley face, a prime example of how it blends positivity with the clear and present dangers of an unviable future on this planet. There's even a satirical deep fake video produced by the BETTER collective in which the unreal Elon Musk gives up his Maritan colonizer ambitions after seeing us leave Earth in a similar state.
The goods listed on the BETTER Climate Store are a mix of genuine and fake, although they do promise that genuine products are produced and distributed in a sustainable way, eliminate plastic wherever possible, and use "nature-based" carbon offset credits when available. Real-life items that people can buy include "Greenwash" soap and candles.
Sarcasm isn't easy, but it's best to do it with composure, like the packaging of Greenwash soap. In addition to being made from paper, the recyclable packaging is a soothing blue-green that recalls the pristine ocean without being filled with rotting plastic. The typography makes the packaging look premium, perhaps suggesting that nature may be a luxury for the privileged in our pending dystopian future. Copywriting for Greenwash soap followed suit, using lines such as "the only soap that can wash away climate guilt" and "Greenwash doesn't just refresh your skin, it purifies your soul with a better climate fund."
BETTER's Climaxxx condoms are not yet available. It's made from sustainable ingredients and is another example of BETTER's ironic and dark approach to climate change. The packaging is simple, with the BETTER logo and words like "Do it for Earth". Of course, "it" refers to something fleshly and is best left to the imagination.