On May 8, Eastern time, the Dieline Awards, a global packaging design award, announced its 2024 winners. The Dieline Awards is the world's premier packaging design competition that showcases the outstanding creatives and institutions that have shaped the packaging design industry and raised awareness of the immense value of branded packaging design.
Now in its 15th year, the Dieline Awards Organizing Committee received more than 1,400 entries from 27 countries. The jury chair consisted of prominent figures from the design community, including Brian Collins, founder of COLLINS, who has offices in New York and San Francisco, Rapha Abrea, vice president of global design at Coca-Cola, Madison Utendahl, founder of Utendahl Creative, Fred Hart, creative director and partner at Interact Brands, and A Plastic Sian Sutherland, co-founder of Planet and PlasticFree. This year, there were 137 winners from 41 categories, all of which were judged by a jury of experts in their respective fields, and the awards were evaluated in five categories: creativity, marketability, innovation, execution, and packaging branding.
Compared with previous years, this year's award-winning products pay more attention to the "personality" expression of the brand, such as Yanjin Shop Egg King, which won the first prize in the category of "Ready to Eat, Fast Food, Meal Kits", which visualizes quails and can leave a deep impression on consumers, enhancing the interaction with consumers; Togo, a chocolate brand that won two "best" awards at the same time, also designed a cartoon mascot inspired by cookies for its own brand; Yellowbird, a hot sauce brand, uses a bird icon to represent the brand name; Snack company Riddim designed two characters inspired by the founder's personality to express their personality...... This design ingenuity makes "packaging speak more".
FBIF selected the special award and other food and beverage-related packaging works from this year's winners. What bold and innovative designs are emerging this year? Let's take a look!
一、REBRAND OF THE YEAR 年度最佳品牌重塑
Togo's new visual design
Creative Agency: Marimo
The Italian company Marimo has given Barilla's long-established chocolate brand Togo a visual upgrade with vibrant colors (blue for latte and orange for Fondente), dynamic illustration details and a new logo to express a rich personality. The old brand image carries the classic style of 20th-century chocolate packaging, while the more modern redesign uses graffiti-style details and bold sans-serif fonts to catch the eye.
"There have been a lot of important brand redesigns in the past year, but this one surprised our judges," said the Dieline organising committee. ”
二、DESIGN FOR GOOD AWARD 优秀设计奖
Corrections – The Prisoner
创意机构：Scottish Malt Whisky Society、STCKMN
Now in its fourth year, the Dieline Design For Good Awards are award-winning institutions and creatives whose work emphasizes kindness and improves quality of life, while also giving back to humanity.
The Only Drop Whisky is created by the Scottish Malt Whisky Society in partnership with STCKMN. Both to celebrate the association's 40th anniversary and to raise money for The Youth Action Fund, an organisation that aims to help young people in Scotland by equipping them with the skills and confidence to work and help them change their lives.
This design is a combination of a wine bottle and a handmade paper sculpture. The use of sustainable methods/materials in the production process tells the story of the aged spirit, reflecting the craftsmanship that goes into the whisky-making process. According to the brand, the bottle itself is presented in the form of ripples, inspired by the unrepeatable water patterns found in nature, reflecting the history and taste layers of the whisky itself, while a drop of water represents the rarity of the whisky. To commemorate the cask's contribution to the whisky's flavour, wood chips from the original cask are embedded in a sustainable pulp sculpture. The idea is that when the paper sculptures are placed on the bottle, the whisky is reunited with the casks as they once were.
The paper sculpture uses the natural tension of the pulp and the downward pull of gravity, and the back buckle tightly fastens the contour of the wine bottle, holding it to the wine bottle. A single cut-out in the center of the front of the sculpture offers a glimpse of the bottle's contents. The inscription "Association" on the back of the bottle resembles a medal against the backdrop of the sculpture, and the embossed inscriptions on either side of the sculpture indicate the date of distillation and bottling, respectively.
When the sculpture is removed, the sculpture is complemented by a ripple pattern on the front of the bottle, which is made with multiple blushed UV varnishes, creating movement through the refraction of light and liquid.
三、Best of Food 最佳食品
Smallhold
Creative Agency: Gander
Smallhold is a mushroom-made pesto, and according to the brand, the goal is to make this product as versatile as the mushroom itself. Gander designed the shape of a toad stool for the brand, with a mushroom motif. The red lid highlights the cute spots, and the front of the package is designed to be the outline of the mushroom stem to reflect the concept of the mushroom stem. The rest of the package is kept simple, with a serif font and a cute little mushroom icon in the corner. According to reports, the goal of this design is to create a packaging design that allows the product to speak for itself.
四、Best of Beverage 最佳饮料
30 Knots Distillery
创意机构：Clay Andrews
The packaging design for 30 Knots was carried out by Clay Andrews, a freelance creative from Sydney, and was inspired by the values of the region and the locals, "salt of the earth". The lighthouse-inspired custom bottle is labelled with a utilitarian style, an oversized zip code embossed in the centre of the bottle, and typography is kept simple without sacrificing sophistication. Each product in the collection features a distinctively Australian colour, layered with foil, varnish and embossing on heavy paper for a tactile feel reminiscent of waves and sand.
The Dieline organizing committee commented: "The packaging of spirits can be ridiculously complex. While the client specifically asked for 'not too fancy' and Andrews handed over a bottle that was 'deliberately not designed', we felt that our 'Best Drink' winner was a 'blonde' because it was designed just right. ”
五、Best of Brand Identity 最佳品牌识别
Togo
Creative Agency: Marimo
In addition to the "Best Rebrand of the Year" award, Togo also won the "Best Brand Identity" award. The logo is visibly padded and thickened, with a graffiti effect and a black background, as well as a cookie-inspired cartoon mascot.
6. Food
1. Breads, Cereal Pasta Bread, cereals, pasta
一等奖:Pasta Agnesi
创意机构：Auge Design
Agnesi Pasta, one of the most recognizable supermarket pasta brands, celebrates its 200th anniversary with a visual upgrade of the brand. Dieline says Agnesi's nautical new look fits perfectly with the Italian company's long-standing heritage while also having a retro charm that can be imagined in Wes Anderson's films.
According to Dieline, the brand's upgraded sans-serif logo has become larger and more borderless — a bit like the free-roaming boat in its logo, which looks more stylish and cleaner at the same time. The boat sails on blue nautical stripes, on a small window that reveals the pasta, creating a completely new style, but still fully in line with the brand. To enhance the cinematic feel, the brand has also designed some attractive illustrations to make the pasta illustrations appear around the Mediterranean, looking no different from movie posters from the 60s.
二等奖:Hera in the Fields
创意机构：Multiverse Studio
Hera nei Campi turns rice into a "sacred thing" with "sacred" innovative packaging. Multiverse Studio's rice packaging for Italian brand Hera nei Campi features the head and legend of Hera, the goddess of ancient Greek mythology who gave gifts of rice seeds to humans, on its packaging as a sign of respect for the goddess. It's covered with serif text, glittering illustrations, and scalloped labels that unfold like ancient scrolls.
Multiverse Studio created the label and three different packages (one for each type of rice) in two different sizes. The key to the structure of the packaging is that the consumer must interact with the box: with a press of the button, the box opens and the jar of rice appears. This packaging allows consumers to rediscover rice and where it comes from. The label is reminiscent of a parchment unfolding, on a label up to 50 centimeters long one can read the legend of Hera between the illustrations and the serif font, the label is double-sided, with the characteristics of various rice on one side and the brand story on the other.
三等奖：Magic Spoon Treats
创意机构：Center Design
Magic Spoon, a ketogenic friendly breakfast cereal brand, contains only 1 gram of sugar, 1-2 grams of net carbs, and 11 grams of protein per serving. The new packaging and brand design for Magic Spoon Treats was led by the brand's creative director, Dhiya Choudary, whose team collaborated with the design firm CENTER and illustrated by Juan Molinet. The new design maintains a clear visual relationship between its core cereal box and the new packaging. At the same time, a custom font and logo "treats-ment" inspired by the Magic Spoon logo was created. In addition, the new design makes the cereal itself the protagonist of the new packaging and personifies the cereal through a series of playful expressions.
2、Dairy or Dairy Alternative Products 乳制品或乳制品替代品
一等奖:River Valley Cheese's Clarified Butter
创意机构:Studio Hellsten
Jokilaakson Juusto is a Finnish family-owned company that specializes in cheese, spreads and plant-based products. To update the packaging of clarified butter, Studio Hellsten was commissioned to design a completely new packaging system. The new packaging design draws inspiration from French cooking and bistro aesthetics, giving it a modern retro feel. Shades of light blue and bright yellow are paired with strong bistro-style illustrations to create a packaging system with a modern feel while also creating an interesting quaint aesthetic.
2ND PRIZE: Oatier
Creative Agency: ALLGOOD
ALLGOOD's packaging for Oatier embodies a bold and dynamic style. According to ALLGOOD, the design highlights Oatier's 100% Irish oats and secret recipe for a richer froth, especially in coffee. The logo and typography are designed with large drop-down shades that arrange the logo vertically on the packaging, helping to maximise space and ensure that the Oatier lettering stands out as much as possible and stands out on top of the packaging.
3rd Prize: Miyoko's
创意机构：Hatch Design
Miyoko Creamery's lineup of plant-based butters and cheeses has a classic and cosy grocery store look that can easily be confused with the dairy products it "mimics", with old-fashioned striped packaging and cute swirl serif text logos. According to the brand, its goal is not to replace traditional dairy products, but to serve as a culinary alternative. Miyoko Creamery's has reinstilled the appeal of "handmade" and "craftsmanship" into the brand.
3、Sauces, Oils, & Spices 香料、油、调味料
一等奖：Yellowbird
Creative Agency: Gander
Yellowbird is a Texas-based hot sauce brand that focuses on a simple ingredient list and a moderate amount of spiciness for everyday use. According to the brand, the main goal in the process of rebranding is to simplify and amplify to ensure that its best qualities stand out. The brand has redesigned the packaging to put the bird icon (and yellow) that represents the brand's moniker front and center. The updated bird icon brings personality to the brand, while the bright yellow label creates an appeal on the shelves.
二等奖：CASA MARRAZZO 1934 – CANNED RANGE
创意机构：Auge Design
Casa Marrazzo's canned design is the epitome of a simple yet powerful design language. It provides consumers with a direct and visually appealing experience. These cans combine the vibrant tones of Naples, the rustic atmosphere and the meticulous attention to detail in the processing of tomatoes. By revolutionizing its packaging, Casa Marrazzo has created not only a product, but also an approachable quality sign.
3rd Prize: Everiday
Creative Agency: Midday
Everiday由营养师Rupani 与Midday工作室合作推出，这是一个强调“whole foods the whole time”的better-for-you主食品牌。 Everiday的徽标采用了无衬线字体和楷书字体，使包装看起来更优雅，更有人情味。
Given Everiday's wide range of products, from gluten-free bread to chili crisps, Midday employs a calendar grid system that can be modified according to the type of product and neatly matched with the logo. The same grid design is used for the box and product packaging, with different colors and square labels printed with product descriptions.
4、Fruits, Veggies, Fish, Meat, and Meat Alternatives 水果、蔬菜、鱼、肉和替代品
1ST PRIZE: Avinka
创意机构：Boost Brand Accelerator
Avinka is one of Peru's leading meat brands and is widely recognized for the use of 100% chicken in its products. According to reports, the brand is not required to replace the logo in the packaging upgrade. In the design agency's solution, the brand's slogan "honestly" was added to the layout by combining the sounds of "mmmmm", "yummmm" or even "wowwww" that people make when enjoying food with a fork when eating, and recommended a correct reading to display each of the brand's products: "Avinka, honestly mmmmmm Chicken Nuggets". This makes the packaging no longer "dumb eating coptis", but smoothly conveys the brand's slogan in various forms, expressing the brand's commitment to providing a delicious quality product made from 100% chicken.
At the same time, according to the design agency, the product photos on the packaging show the original appearance of the product, without any embellishment, decoration or elements that are out of reality, because the design must be consistent with the brand's slogan "Avinka, honestly", so the final design is different from the traditional way, presented as the brand product is at the forefront, and is pierced by the Avinka fork.
二等奖：Low Spread
Creative Agency: COR
Jiyoung Kim of COR Design has designed a great package for Low Spread that vividly highlights the product's features. Branding focuses on communicating the benefits of a product through a name and appealing visuals that resonate with health-conscious and trend-conscious consumers. Rather than relying on traditional fruit images, the design's visual identity employs eye-catching, intuitive numbers that emphasize the product's calorie content. This clean, bold typography results in a powerful, honest image that ensures the brand name and packaging message stand out.
三等奖：Isle of Wight Tomatoes
创意机构：B&B studio
B&B's packaging design for the Isle of Wight Tomatoes highlights the brand's unique selling point – the unique climate and terroir of Wight Island. Centered on the promise of "more sunshine, more deliciousness", the new brand emphasizes that the region has long hours of sunshine and fertile soil, making it an ideal place to grow tomatoes.
The new brand logo is sunny-themed and ranges from the regular red and green color scheme to vibrant, unexpected yellows. The yellow hue is paired with the star icon of the tomato calyx, which also symbolizes the diversity of tomato varieties offered by the brand. This yellow became the brand's signature color throughout the visual design. At the same time, new flavor-led tones have been adopted on the packaging of various tomato-based condiments and sauces, and green calyxes have tied the entire brand image together.
5、Ready to Eat, Fast Food, Meal Kits 即食食品、快餐、餐盒
First Prize: Yanjin Shop Egg Emperor
Creative Agency: Pan Hu Design Lab
Egg Emperor is a new sub-brand of Yanjin Shop launched in January 2024, and the packaging design is designed by Pan Hushe. In the packaging design, special-shaped packaging is adopted, and the strategy of "egg king at a glance" is adopted in the visual strategy, the quail is visualized, the appearance of the quail is summarized, and the original dull image is interestingly transformed into a more impressive image for consumers, which enhances the interaction with consumers and breaks the stereotype of the packaging of quail egg products.
In addition to the visual design, in terms of user experience, Egg King adopts the form of a single small package, which deliberately extends the length of the packaging tear strip to make it easier for users to tear the package.
二等奖：Cheese Me
Creative Agency: Truffl
Cheese Me is an up-and-coming small business that offers on-demand food that is delivered within an hour. Cheese Me incorporates "cuteness" into its cheese cold cuts. Each box is completely plastic-free and made using food-grade cardboard. The packaging is custom-made to the iconic octagonal shape. Cheese Me comes in three sizes of packaging. The "Cheese Me", "Cheese Us" and "Cheese Everyone" boxes are suitable for individuals, small groups and large gatherings, each with a unique signature color, size and toppings to ensure it is suitable for every occasion.
Each box makes it easy for users to explore the world of cheese, meat, and ingredients. The lid is attached to the base of each box, while also allowing fun sharing of the contents of the box. At the bottom of each lid is a visual menu that consumers can make based on these guidelines. These lids also serve as plates to take with you at a picnic or whenever you need to.
3rd Prize: Paro
Creative Agency: Wedge
Paro is a new South Asian convenience staple brand, with branding and packaging handled by design firm Wedge. According to reports, the product design draws inspiration from Pakistani retro food. The packaging and visual design are inspired by spices and Pakistani textiles, and the design is intentionally bursting with vibrant colors and rich flavours. The packaging combines warm and earthy colors, such as the dark red of Massor Daal, the blue of Kitchari's box, and the green of the Tarka label. The Paro logo and copywriting on all packaging are yellow, and the orange parallelogram on the front of the packaging is the English name of the product, written in Urdu by the mother of the founder, Sharwani.
6、Confectionary Desserts and Sweet Snacks 糖果、甜食和甜点
一等奖：Truffle Man Chocolate
Creative Agency: Rice
The Truffle Man's chocolate truffle packaging is inspired by building blocks, and it invites chocolate lovers to do what many of us were repeatedly taught not to do as children: "play with our food." The interplay between three different sizes or individual boxes allows the individual pieces to be stacked, organized, and arranged into a variety of different imaginative forms.
二等奖:Recchiuti
Creative Agency: Manual
Recchiuti Confections is a chocolate shop located in San Francisco. Manual's redesigned packaging blends understated design elements with unique details. The biggest highlight is the cool alternating typography, which is as vibrant as the chocolate in the box. Some of the letters look relaxed and unassuming, while others have "stems" and "tails" that stretch out throughout the box. This adds a lively feel to the packaging.
三等奖:Ghetto Gastro
Creative Agency: CENTER
Ghetto Gastro's breakfast product range includes pancake and waffle mixes, pastries that require a toaster, and maple syrup. According to Dieline, Ghetto Gastro's packaging was designed by New Studio, with the assistance of Brooklyn brand and design company Center, and the packaging as a whole looks more like a high-end fashion magazine. Images of waffles, strawberries and slimy syrup on the packaging are an appetite and pop onto the shelves.
7、Savory Snacks 美味小零食
1ST PRIZE: Riddim
创意机构：Belief Machines
Riddim is a Bahamian snack company that specializes in plant-based potato chips and handmade popcorn. The packaging design is simple and eye-catching, with a striking two-tone color palette, interesting product illustrations, and sans-serif layout. The brand collaborated with illustrator Lucy Letherland to create two personas to express the founder's personality, the packaging visual system provides a striking contrast, and the bold font adds an edge and appeal to the anthropomorphic snack image and nostalgic style.
二等奖:GEEM Seaweed Snacks Packaging
创意机构：Avidity Creative
GEEM is a start-up seaweed snack brand. Avidity Creative broke the mold and designed colorful, fun packaging for GEEM's seaweed snacks in salty, spicy and sweet flavors. From the illustration details of the seaweed itself to the typography of health messages and the funky, chunky text logos, the pouch has a wavy appearance. Each flavor has a different, easily recognizable color.
三等奖：Tiger Buck Beef Jerky
创意机构：Tiger Buck (Internal)
Tiger Buck Beef Jerky was developed for the bar and gourmet retail market. The brand's design is influenced by card games and traditional playing card designs in bars in the American Frontier. The bold brand logo is clear and easy to identify, and the clean color palette makes the taste differentiation more clear.
七、Beverage 饮料
1、Water 水
一等奖：Sprinkle Redesign to Reduce
创意机构：Prompt Design
According to the creative agency, Sprinkle uses transparent, colorless, label-free, and easy-to-recycle packaging, and its design is based on the concept of "REDESIGN TO REDUCE", using the story of the melting of Arctic ice and snow to remind people of the world's climate change, and the following three scenarios are designed on the surface of the bottle: the first bottle is a crystal bottle with a large area of Arctic ice on the wall of the bottle; The second bottle is the one where the ice slowly melts; The third bottle is the one where the glacier ice disappears, leaving only the last piece of ice. The animated illustration in the shape of a bottle is not a conventional traditional reinforcement pattern, but a sculptural design that replicates the expression of melting ice. The barcode is printed on the upper surface of the cap using washable ink.
二等奖:Aura Bora Olive Oil Martini
Creative Agency: Aura Bora
Aura Bora and Graza have launched their first alcohol-free Olive Oil Martini, and olive oil has officially entered the alcohol-free sector. Named "Dry Guys," this canned non-alcoholic drink is a masterful blend of Aura Bora's sparkling water and Graza's extra virgin picual olive oil.
According to the designer, the overall packaging uses Graza's well-known olive green color as the base tone, and in the creation of the characters, an illustration style between the two brands has been established. The weight of the brushstrokes is more Graza, and the eyeballs are more Aura Bora style. The character movements have also been repeatedly designed, and the final character holds a martini in his hand and sits dignified with a smile on his face. The typeface design features a custom hand-drawn font that combines organic and sophisticated elements from both brands.
三等奖：Acqua Selza Sparkling Water
创意机构：Matter Brand Consultancy
According to the brand, Acqua Selza, as a new entrant in the UAE market, hopes to disrupt the sparkling water category. Wanting to create an immersive experience, the brand designed a visually striking can package around the concept of choice and exploration, starting with a "sparkling imagination". What I want to express is a world without boundaries, a world full of imagination and a sense of wonder, a world of complete experience.
2、Soft Drinks 软饮料
一等奖：FERRARELLE SOFT DRINKS
创意机构：Auge Design
Auge Design's packaging for Ferrarelle soft drinks is a clever blend of simplicity and sophistication. Brightly coloured labels on the cans vividly represent each taste, while elegant typography adds a touch of sophistication that complements the playful colour palette. The design cleverly uses white space and simplicity to create an engaging, visually appealing packaging that encapsulates the essence of the brand.
二等奖:Rasa art
创意机构：Ale-8-One Bottling Company
Kentucky's soda company, Ale-8-One, decided to restart its 1906 soda called "Roxa Kola," which was discontinued in 1968 and had survived the Great Depression, World War I, and World War II after defeating the Goliath Coca-Cola Company's lawsuit.
According to the brand, to reflect the soda company's rich story, the packaging design borrowed from Roxa Kola's original color palette, embellished with the "X" in Roxa, and the original tagline "more than wet" to design the four-box package. The aim was to create a charm that was as charming as the story behind Roxa Kola, reminiscent of the street corners and country shops where "popular" drink drinkers found Roxa Kola in the early 20th century. Roxa's "X" is a vivid visual cue that people would say "X marks pop".
三等奖：Slurpee Redesign
创意机构：Safari Sundays
The Slurpee smoothie drink is one of 7-Eleven's most iconic products, and the Safari Sundays studio in New York has given it a visual update for the brand. According to Safari Sundays' Chief Creative Officer Adam Walko, the new vision features the "S" monogram as a new mascot, Styles, which embodies the playful child inside everyone. An ultra-realistic "S" shaped foam was designed and developed, mimicking the shape of the top of the "S" shaped foam, while rounding, smoothing and rotating each part to give the Slurpee a more youthful appearance.
Safari Sundays has simultaneously designed and developed a custom title font, as well as a new tagline, "Fill Freely", providing a new design architecture that provides a common template for all flavors to be developed in the future, meeting both digital and print needs.
3、Tea & Coffee 茶和咖啡
1ST PRIZE: CHA
Creative Agency: Wedge
Kombucha brand Better Booch launches a new series "CHA". The "CHA" series is a prebiotic bubble tea, with 4 products, packaged in aluminum cans. The "CHA" series is dominated by white and black, with the word "CHA" prominently placed at the bottom, and a brightly colored pattern printed in the center of the jar that hints at the taste of the product, and the name of the flavor printed on the pattern. For example, Tropical Green Tea is written in the shape of a green pineapple leaf, representing tropical vibes; Hibiscus Ginger Lime is written on a red explosion-like shape that represents vibrant fireworks.
二等奖：Fortnum & Mason Coffee
创意机构：OTHERWAY
Together Design designed the packaging for the candy gift collection for Fortnum & Mason, which was inspired by the candy counters of the 18th-century department stores, which were famous for their candy counters, which were filled with decorative candy jars. The packaging features a variety of vintage candy jar-shaped patterns with lively and vivid colors.
三等奖：Fernwood Coffee
创意机构：Glasfurd & Walker
For the coffee brand Fernwood Coffee, Glasfurd & Walker designed a bag with a smooth surface, each with a different, signature look and colour in a rich and vibrant hue. The front of the package is predominantly sans-serif font, while the sides of the package are designed with colorful stripes or checkered patterns, and the side pattern is different for each type of coffee. Founded in 2007 on Vancouver Island, Fernwood Coffee has redesigned its fair trade product line to blend a commitment to ethical sourcing with a modern aesthetic. Fernwood sources coffee beans from independent farms around the world, with a preference for organic cultivation and fair trade certification to support the community.
4、Functional Beverage 功能性饮料
1ST PRIZE: Mayawell
Creative Agency: Heavy
Mayawell, an Austin-based prebiotic soda brand, has launched a new brand and packaging. The new brand update, which was undertaken by Heavy, is based on Aztec and Mayan mythology, with four mythological characters representing each of the four flavors. The image on the pear lime package is quetzal, the strawberry ginger package is jaguar, the pineapple mango package is Feathered Serpent, the watermelon mint package is Hhare, and the raspberry cucumber package is drinker.
2ND PRIZE: CHA
Creative Agency: Wedge
Kombucha brand Better Booch launched a new series of prebiotic bubble tea "CHA", which also won the first prize in this "Tea and Coffee" category.
Third prize: Super Thorn Full Sea Buckthorn Puree
创意机构：Beijing Perfect Point Design
The outer packaging of Super Thorn Full Sea Buckthorn Puree is a silver box, and the inner packaging is an orange box. Its spout pouch packaging sea buckthorn juice joins the sea buckthorn fruit together to form a repeating pattern that conveys the functional attributes of the sea buckthorn flesh through the sea buckthorn fruit that is visually arranged vertically. The pattern of the sea buckthorn fruit is inspired by the capsule to create a sense of concentration and essence for the consumer.
5、Beers, Ciders, & Malt 啤酒、苹果酒和麦芽酒
一等奖：Quadraft Brewing Zoo Sour IPA
创意机构：After Path Design
Quadraft Brewing's beer cans are printed with the silhouettes of various animals, in the style of black text on a white background, black patterns and rough kraft paper, different species patterns correspond to different types of beer, such as "Ape Adam Sour Ale" corresponds to the pattern of ape, "Dinosaur Double Dry Cast 'Raw' Sour IPA" corresponds to the pattern of dinosaur eggs. Quadraft Brewing represents different levels of acidic IPA through three different styles of animals and different themes, "prehistoric dinosaurs" for acid IPA, "fluttering moth" for black acid IPA, and "ape" for fumigic acid IPA.
二等奖:Pusher
创意机构：Jens Nilsson
Jens Nilsson's packaging design for the fruity sour beer line PangPang Pusher features vibrant colors, illustrations, and easy-to-read fonts. Playful in color, typography and illustration, the illustration is designed to have one hand pinching a clear plastic bag containing fruit, the fruit in the plastic bag hints at the flavor of the product, and the transparent part of the illustration not only shows the transparent appearance of the plastic bag, but also exposes the silver metal can part, which enhances the visual appeal of the packaging.
三等奖:Budweiser Shangzun 百威尚樽
创意机构：Shenzhen Tigerpan Design Co., Ltd.
Budweiser Beer launched the "Shang Bottle" in China with a unique bottle shape with 24 edges and corners, symbolizing the 24 solar terms in traditional Chinese culture. The packaging has a label-free design, only the neck tag is retained, the bottle is made of golden yellow beer, the neck tag is purple brown and off-white, and the bottle is also engraved with Chinese characters and wheat shapes, symbolizing the natural flavor of the East.
6、Low-Alcohol and No-Alcohol 低度酒和无酒精饮料
一等奖:Ghia Aperitif
创意机构：Perron-Roettinger
Non-alcoholic aperitif brand Ghia has updated its packaging for bottled aperitifs with a prismatic glass designed by Willo Perron and Brian Roettinger, Ghia's creative team, with one of the brand's slogans, "Clear Eyed & High Minded". Masarin, the founder of Ghia, shared, "We always wanted our bottles to have a new purpose besides being used as Ghia bottles. Customers use them as vases, water bottles, olive oil bottles, and even for homemade vanilla extract. So we also made reusable stickers where customers can label anything that is in the bottle. ”
二等奖：Stay Classy Non-Alcoholic IPA
创意机构：Doublenaut / Bellwoods Brewery
Bellwoods Craft Brewery, a craft brewery based in Toronto, Canada, has launched its first alcohol-free IPA: the Stay Classy IPA. Designer Doublenaut designed the packaging for the Stay Classy IPA, drawing on the simplicity and nostalgia of Stubby Bottles from the 70s and 80s. The packaging is dominated by bright colors such as blue, striking red and shiny gold, which sets off the smooth texture of Stubby Bottles.
3rd Prize: Dry Wit
创意机构:Werner Design Werks
Dry Wit是一款不含酒精的植物与果汁复合饮品，适合在需要葡萄酒的场合上饮用。 标签包裹着瓶子，上面印刷着品牌logo和无衬线字体的文字。 主标签上方有一张印刷着文字的小贴纸，表明了Dry Wit的特点和含义：“Enjoy yourself and keep your wits about you.” （尽情享受，保持清醒）和“A Non-alcoholic Drink”（无酒精饮品）。
7、Wine & Champagne 红酒和香槟
一等奖：Beneduce x Razza
创意机构：Work by Lule
Designer Abraham Lule designed the packaging for the limited-edition wines from Beneduce Vineyard and Jersey City pizzeria Razza. Hailing from New Jersey, this wine is a white grape blend that is fermented using sourdough yeast from Razza Restaurant. The bottle is small and delicate, and the label on the bottle is a simple illustration of two hands tossing a piece of pizza dough into the air, and the pizza dough is a sticker that can be applied at will, and customers can move up and down the bottle according to their preference. The label uses Avery Deninnson's Grape Touch paper, a wood-free paper made up of 15% grape waste and 85% FSC-certified pulp.
二等奖:Frezzcanti
Creative Agency: S&Co
Design and branding company S&Co designed a 70s-inspired label for the sparkling wine Frezzcanti, with slender sans-serif fonts, lively patterns and gold foil detailing fused on a single bottle label. In terms of graphic design, the designers took basic circles and combined them to accentuate the bubble feel.
三等奖:Oentology Senses
创意机构：JJ Bertran Studio
Oentologie's wine labels were designed by Estudi JJ Bertran, and each label represents a deep philosophical concept. Designers translate complex and profound philosophical concepts into graphics, and these pieces make consumers think about the possible relationship between humans and the environment. Among them, The Dissolution is Frankland River Shiraz, which means "the hallucinatory dissolution of the separation between the self and the universe, that is, the death of the self"; The Alignment is Margaret River Chardonnay, which means "all the elements of the universe are in harmony in one essence, one source"; The Illumination is the Margaret River Cabernet Sauvignon, which means "to enter the cave, to walk through hell, to fight demons, and to discover your true self"; The Middle Ground is Margaret River Riesling, which means "to seek balance, to escape extremes, and to reach enlightenment".
8、Clear Spirits 蒸馏酒
一等奖:Gin Outpost
Creative agency: Olssøn Barbieri
The Avamposto Gin is fortified with local plants and lavender, which are picked on the hillsides surrounding Avamposto's own distillery. The Avamposto Gin bottle is made from recycled glass with a natural blue hue and an embossed design on the back for a tactile experience. The illustration on the bottle, inspired by John James Audubon's natural illustrations, is a depiction of the Avamposto Valley. The bottle label is inspired by 18th-century paper prayer cards, and also features openwork and carved relief techniques. The cork is stamped with the brand name and sealed with thread and metal coins.
二等奖:The Magic Days
创意机构：Denomination
Design agency denomination designed the packaging for Fourth Wave's tequila brand and named it Los Dias Magicos. The naming strategy of Los Dias Magicos is linked to the origin of tequila, where the town of tequila was named "Pueblo Mágico" by the Mexican government, so the name "Los Dias Magicos" reflects its history and location. The typography of the bottle label is deliberately rough to give it the impression of being handmade as much as possible. The position of the text is deliberately staggered, making it appear as if it is interspersed in the illustration, as if the position of the printed plate has changed when printing by hand.
三等奖：Hotel Tango Pride 2023
创意机构：Young & Laramore
Designed by Young & Laramore, Hotel Tango's packaging embodies inclusion and support for the LGBTQIA+ community. In 2023, Y&L collaborated with Brazilian artist June Ioneda to design a piece that embodies the concept of "Fervo é Luta". "Fervo é Luta" is a proverb in Brazil's LGBTQIA+ community, which roughly translates to "to party is to fight/resist" – a reminder to be strong and serious about fighting, but also to live your best.
9、Dark Spirits深色蒸馏酒
一等奖:Festive
Creative Agency: Wedge
Festif is a new after-dinner aperitif brand, the brand name Festif means "joy" in French, embodying the brand's celebratory spirit. Design agency Wedge looked to European posters from the 20s for inspiration to create the brand's convivial spirit. Festif's bottle labels have a trapezoidal design, reminiscent of the glassware usually used to hold aperitifs. The colors of the graphics on the labels of the two products are different, with the Amaro bottle in blue and the Choux bottle in yellow. The trapezoidal label has a circle of yellow dots above it, giving it a pleasant feeling. Festif's bottle labels are written in a large, eye-catching font that is arranged at the top and bottom of the bottle.
SECOND PRIZE: ALTABRUMA
创意机构：Morillas Brand Design SL
The designers captured two key features of Altabruma rum: aging at high altitudes and collecting mountain mist at an altitude of more than 2,700 meters for winemaking. To reinforce this uniqueness, the designer designed a paper label on the top of the bottle that resembles a stone pattern, reminiscent of clouds in the mountains, representing the San Sija mountain, and printed the pattern and the coordinates of the place on the label. The bottle is green with the brand's moniker printed in gold and a curveless sans-serif font reminiscent of stone carving. All labels are made from recycled sugar cane and recycled glass.
三等奖：Iron Shoe Distillery
创意机构：Atlas Branding
Design agency Atlas Branding partnered with Michigan-based distillery Iron Shoe Distillery to reimagine a design system that updated the packaging while showcasing its deep-rooted community values. The grain used at Iron Shoe Distillery is sourced from Michigan farms within 10 miles of the distillery. The bottle packaging features an intricate embossing, with a foil engraving of a horse biting an apple blossom (Michigan's state flower) in the center of the label, against a background of cowboy blue, in contrast to the gold leaf horse. All spirits in the collection use the same neck and badge labels.
10、Ready To Serve Cocktails 即饮鸡尾酒
一等奖：Bloc Bottled Cocktails
创意机构：The Bar Brand People
Bar Brand People's packaging for Bloc Bottled Cocktails features a bold typography that highlights the brand's modular nature, allowing the "BLOC" to be read dynamically both vertically and horizontally, echoing the stacking concept of building blocks. The unique bottle shape design is easy to stack and also symbolizes the layering of the cocktail ingredients. The small spout of each bottle ensures that the cocktail is poured accurately and the experience is consistent. The packaging is brightly coloured with contrasting colours that vary in colour to echo the main ingredients of each product.
二等奖：ROY’S CLUB
创意机构：Auge Design
Roy's Club's glass bottles are modern yet follow a true Italian aesthetic – the design agency finds inspiration in vintage membership cards and images of famous Italian clubs from the past. Packaged in a custom font with thick overlining and delicate underline, this calligraphic style font is paired with serif and non-serif secondary fonts to create a dynamic and playful design atmosphere.
3rd Prize: Can-Tini
创意机构:Saint-Urbain
Can-Tini is a ready-to-drink espresso martini brand, and the jar is designed by Saint Urbain and embodies the retro aesthetic. The brand name is prominently printed on the can in orange text, which is thick and curved, creating a sense of dynamism. Orange, green and cream complement each other, and bold and contrasting color combinations enhance legibility and create a strong visual impact.
八、Heath, Beauty, And Personal Care 保健、美容和个人护理
1、Health Care 医疗保健
一等奖：Halsa: Vitamin Sets subscription
Creative Agency: Shuka
Halsa offers a personalized vitamin bundle subscription service. It utilizes artificial intelligence algorithms to analyze users' online test results, customize nutrient combinations, and send monthly vitamin packets. According to the brand, the visual rebranding aims to apply Halsa more clearly in the field of e-commerce 2.0.
The brand's design features a two-part graphic composition and modular box packaging with a gleaming surface and abstract illustrations. The packaging has a modular design and consists of two cubes, encouraging people to take vitamins regularly. Users can keep one cube at home and the other in their workplace or a different room, making it easier to stick to their vitamins. Illustrations created in collaboration with artists Stepan Lipatov, Rodion Kitaev and Alisa Gvozdeva add a narrative element, depicting a journey to wellness through symbolic or abstract art.
二等奖：Cannabotech Brand Creation
创意机构：Design happy Ltd.
Creative agency Design Happy designs packaging and branding systems for Cannabotech's CBD and mushroom wellness product ranges. Inspired by botanicals, Design Happy represents different collections through dotted patterns and earthy cartons that give it a softness.
三等奖：The Absorption Company
创意机构:Herman-Scheer
The Absorption Company is a new nutraceutical brand that claims a 500% increase in bioavailability thanks to a proprietary liposomal delivery system. The stark white background and font choices give The Aborption Company's brand image a bit like that of an American clothing company, but the grid system on the side panels of the box tempers this contrast. Each box on the grid plate represents a supplement ingredient whose size corresponds to the level of activity. According to John Scheer, the brand's chief creative officer, this presentation is like a combination of the periodic table and the PANTONE color card. The shade of each formula is inspired by function and taste. The sachets eaten separately use the same white background and font, but replace the grid layout with a row of boxes of the same size, reminiscent of the hue of a test strip.
九、Plastic Free 无塑料
一等奖：WASTECARE™: Industrial waste — certified as skincare.
创意机构：Serviceplan Innovation & Workbyworks Studio
AIZOME, a Japanese-German textile start-up, has developed a line of skincare products called Wastecare using wastewater from its textile printing and dyeing factory. Wastecare is the first skincare product made from industrial waste, all using recycled wastewater, and its beauty products have passed strict ecotoxicology and cosmetic safety standards. AIZOME ULTRA uses only plants, water, and ultrasound to produce skincare products, and does not use synthetic chemicals. Workbyworks designed the packaging and visual identity for it, using medical-grade vials and fully recyclable materials. Inspired by the filtration system used in the production of the product, the outer packaging is designed with layered cardboard that displays more and more product information as each layer is removed. The layered design makes it fun for consumers to unbox, while also allowing the box to be transported without external protection and easy to recycle.
二等奖：Dymapak - Squeeze and Turn Tin
创意机构：Box Clever
Dymapak's Squeeze and Turn closures are constructed entirely of steel, ensuring 100% curbside recyclability and indefinite recyclability without sacrificing quality. This metal-to-metal closure design guarantees a singularity of the can material, strategically eliminating mixed materials and avoiding the fact that, like other products, the cans are recyclable, but disposable plastic lids are thrown into landfills. In addition, Squeeze and Turn is non-peelable, abrasion-resistant, and metal-to-metal sealed, making it reusable.
三等奖：Eggyolk Coffee’s Merchandise Packaging
创意机构：Hands Collective Viet Nam
The brand name Eggyolk Coffee is inspired by Egg Coffee, a drink invented during the French colonization of Vietnam, when milk was scarce and egg yolks were used instead. The bitterness of natural coffee combined with the frothy texture of the egg yolk gives the drink a unique and rich taste, and the addition of egg yolk and protein to the caffeine also makes it more energy-generating – a breakfast in the cup.
According to the brand, the final brand identity design is centered around "The Energetic Egg", a playful abstract symbol inspired by the cross-section of an egg with a huge yolk that is tilted 7 degrees to create a familiar and unique look. The symbol of the egg embodies infinite energy in its dynamic configuration, exuding shades of red, orange and yellow. The custom-made wordmark uses the logo as a clue with a 7-degree inclination, resulting in a logo with the vibrancy, fluidity, and rhythm that matches the logo. Lora, the font chosen for inspiration from the word logo, is a beautiful open-source font with subtle embellishments that make it look like a work of calligraphy. It's well-balanced and has a moderate contrast ratio, making it ideal for both screen and printing.
十、Sustainable Design 可持续设计
1. Food
一等奖：Dizzie Circular Packaging
Creative Agency: Blond
Blond has designed a chic look for Dizzie's containers that add vibrancy to sustainable shopping. The packaging features a classic sans-serif font with white prints of the outline of the food to contrast with the lively background color. Dizzie (formerly Good Club) is an online grocery delivery service that is designed by blond to be poured, as well as stored; Collected, washed and reused by Dizzie after use. Blond has designed its products to be wear-resistant and dishwasher safe and reusable. At the same time, product size is also important, and different sizes need to be provided for different food types, and care must be taken to avoid putting pressure on logistics due to excessive size. In addition, unused cans need to be stacked together to save warehouse space and reduce the carbon footprint when transporting. Finally, these products need to be designed to ensure that they can be cleaned simply and effectively when returned to the Dizzie warehouse.
二等奖：Compostable Super Bowl Bags 2023
创意机构:PepsiCo Design
At Super Bowl 57, Frito-Lay, a PepsiCo company, provided participants with a special edition of industrially compostable sampling bags for Lay's, Cheetos®, Doritos®, Tostitos® and PopCorners®.® The bags are an example of PepsiCo's investment in breakthrough food packaging technology and exemplify PepsiCo's overall PEP+ goal of having 100% of packaging in its portfolio recyclable, compostable, biodegradable or reusable by 2025. The raw material production of these bags reduces greenhouse gas emissions by about 60% compared to conventional packaging. In terms of design, the design team drew a Route 66 roadside sign for the brand logo, and the packaging background was a reference to the Arizona sunset to draw attention to the big race location. The design team recreated all of the brand's colors, shapes, and fonts to maximize visual appeal with elements such as glowing light bulbs, neon tubes, and reflective surfaces.
三等奖：Goodnature – from Earth, to Earth
创意机构：Good Nature Co., Ltd.
Goodnature brings the spirit of sustainability to its orange packaging. In addition to its main role as a packaging, the product is 100% from nature and 100% back to nature. After completing its primary use as packaging, it will also be turned into a natural fertilizer when it returns to the earth. In addition, the packaging also has the function of indicating the freshness of the orange and the ideal time to eat it, and the color of the leaves reflects the age of the orange. The green leaves indicate that the orange has been picked for less than 5 days; Yellow leaves appear after 10 days, indicating that the orange is ripe and ready to eat with the best taste. As the oranges ripen and brown leaves appear after 30 days, indicating that the best taste of the oranges may be weakened. Finally, within 365 days, the package is returned to the soil as a natural fertilizer. Goodnature's design represents the full life cycle, embodying harmony, sustainability, and respect for the interconnectedness of life.
2、Beverage 饮料
一等奖：Bloc Bottled Cocktails
创意机构：Brand Union Sthlm
Absolut Vodka is available in a paper bottle version of Vodka, which is made of 57% paper and 43% plastic and can hold 40% alcohol. Previously, FBIF had reported that Absolut Vodka's first paper bottle packaging officially entered the market, and the overall weight of paper bottles was 8 times lighter than that of standard glass bottles. Stéphanie Durroux, Chairman and CEO of Absolut, said: "This is an important milestone for Absolut Vodka to become a carbon-neutral product by 2030. However, it is not perfect enough and we will continue to refine it until it becomes 100% bio-based and recyclable. ”
二等奖：Redefining Luxury, Redefining Age – Bruichladdich Distillery Co.
Creative Agency: Thirst
Building on the iconic Bruichladdich proprietary packaging, beverage brand studio Thirst designed the packaging for British whisky brand Bruichladdich's Luxury Defined collection. With an average of 60% recycled glass, the bottle is lighter than other vintage, reputable whiskies in its class. The designer designed the Luxury Redefined collection with a taller, slimmer silhouette that raised and fixed the neck of the bottle, which slowed down the pouring speed and better controlled the amount of pouring. The outer packaging of the bottles is made of lightweight materials, free of plastic and glue, and produced with 100% green energy, which also reduces CO2 emissions in logistics without sacrificing quality.
三等奖：Element[AL]
创意机构:Stranger & Stranger
Bogle Family Wine Collection launches a new range of wines, Element[AL], which, unlike traditional wines in glass bottles, is available in lighter, infinitely recyclable and strong aluminium bottles. The shape of the Element[AL] bottle is similar to that of a traditional glass bottle, and according to the brand, this packaging does not affect the taste of the wine inside. Aluminium bottles are 80% lighter than glass bottles, and this packaging reduces CO2 emissions in logistics, while increasing the amount of wine per truck by 43% and reducing the total load by 3%.
十一、Visual Brand Identity Systems 视觉品牌识别系统
1、Food Brand Identity Systems 食品品牌识别系统
一等奖：Cycle.me – Nutrient Timing Food
创意机构:HAKUHODO DESIGN / HAKUHODO Inc. / dot.me
Cycle.me was originally a D2C innovative health food brand launched in 2021 by DotMe, a subsidiary of Japan's Mitsui & Co. In 2022, Cycle.me began to enter 12 7-Eleven stores in Tokyo, Japan, and in June 2023, it will jointly launch the 7-Eleven limited Cycle.me brand and release 12 new "7-Eleven Limited Series" products with 7-Eleven Japan.
According to the brand, Cycle.me's food research and development is based on "Chrono-nutrition", and targeted foods containing different nutrients are developed for each time period in the morning, day and night, so that consumers can have the most suitable food choices at each time point to meet the nutritional needs of the body at different times.
Cycle.me uses gray as the main color of the brand, and the simple gray outer packaging is printed with the clock icon, basic ingredient information and food pictures. The clean design and sleek colors make the product very easy to identify, and consumers can quickly access key information from the product packaging to aid in purchasing decisions.
二等奖：Mucky Duck Brand
创意机构：Traction Brands
Sauce brand Mucky Duck has added a lot of funny duck images to its products in various flavors, Mucky Duck is a 40-year-old brand with a long history in the local area. On the occasion of the brand's 40th anniversary, the brand's iconic duck motif has been reinvigorated, with illustrations of ducks dressed in a variety of costumes, such as classic pilot or chef looks, while bright colors distinguish each taste. The logo is in sans-serif font, and the other details are in an elegant serif font.
3RD PRIZE: Flings
创意机构:Blurr Bureau
Blurr Bureau's packaging for Flings brings a dose of childlike fun to adult snacks. Designed by food entrepreneurs Dino Vassiliou and Benjamin Outmezguine, Flings' packaging showcases its keto-friendly, gluten-free, artificially colored, toast-free snack products that embody playful energy. The design captures the essence of nostalgia, innocence and joy, transporting consumers to a pre-digital time. It appeals to health-conscious adults while maintaining the brand's light-hearted spirit.
2、Beverage Brand Identity Systems 饮料品牌识别系统
一等奖：Coca-Cola® Creations Y3000
创意机构：forpeople Limited、The Coca-Cola Company
Coca-Cola® Creations, Coca-Cola's global creative platform, has released a futuristic Y3000 drink co-created with a futuristic flavor and an AI-driven experience for a limited time, available in plain-Jane and zero-suagr versions, with some futuristic features on the packaging, with a hazy mix of purple, pink and blue and blurred text markings.
二等奖：Eggyolk Coffee
创意机构：Hands Collective Viet Nam
Eggyolk Coffee also won the third prize in the "Plastic-Free" category.
三等奖：Hermanos Colombian Coffee Roasters
创意机构：Fellow Studio
As the Hermanos Colombian Coffee Roasters brand expanded throughout London, Fellow revamped its packaging design. Drawing inspiration from the natural landscapes and subcultures of the surrounding area and the city, the color palette and typography that echoed these places were designed, borrowing bold fonts used in street art and storefront paint decorations. When it comes to font design, a bilingual approach is adopted, combining sans-serif and serif fonts. During the conceptual phase of the project, the pictogram of the visual representation of the brand was retained, showing the image of the founder in vector form.
The Fellow established a unified design system consisting of graphics and colors. The shapes represent important landmarks of Colombia – temples, valleys, ghettos – and are depicted on a square grid reminiscent of traditional Colombian weaving patterns. Each shape is associated with a specific region of Colombia, allowing consumers to clearly identify or distinguish their single origin coffee
十二、In-House 内部
1、In-House All Categories 内部所有类别
一等奖:King's House
创意机构：Ace Beverage Group
Casa Del Rey is a new brand of agave cocktails designed and launched by the in-house design team of Ace Beverage Group, a well-known better-for-you alcoholic beverage company in Canada. The final solution was inspired by the landscape elements of agave growing, with the visual composition of the can body focused on conveying key messages, bold and stylized fonts to help convey legible messages, and colors to help distinguish flavors. In addition, the design team focused on the design of the 6-pack carton outer packaging, which was based on strict packaging guidelines provided by the Government of Canada, and professional printing techniques were used on various visual elements, including golden suns, product renderings, prominent logos and key cues.
二等奖：Lucky Bread
创意机构：A.S Strategy, Branding & Communication
This is a corporate New Year's gift wrap from Lucky Bread. According to the brand, the gift and packaging features an art that is fading away, as the brand travels to Marathos on the island of Crete in search of "xompliastres", the women who make so-called "wedding buns". These pastries are made with dough and decorated with intricate symbols, which are made very finely.
The brand asked the women to create their own symbols: the lotus flower, which symbolizes optimism; chamomile, which helps to discover the essence of things; a snake in the center of the circle; a butterfly that evokes metamorphosis and rebirth; a dragon that symbolizes protection; The owl that illuminates our way in the darkness...... There's more. Each motif conveys its own message, and together they make up this blessing bag, which the brand uses to wish their customers good luck in the new year.
三等奖：Chobani Flip Limited Edition Halloween Packaging
Creative Agency: Chobani
Chobani is a new generation food and beverage company known for producing Greek yogurt. On the occasion of Halloween, Chobani® Flip®4 bags of yogurt put on their own "costume", and the outer packaging has been transformed into "spooky" interactive packaging. Including the AR trick-or-treat experience, consumers can use any smartphone to scan the QR code on the packaging to enter the Halloween-themed world of Chobani® Flip®. Knock on a door to find tricksters and sweets. After exploring the AR experience, participants can take a selfie with a mask inspired by the Flip® Halloween character and share it with family and friends. Unlock "Treat", which includes phone screensavers, coloring pages, button pins, keychains, stickers, hats, tote bags, and even a mini-fridge to store Chobani® Flip® snacks
This Halloween wrap is the first of many seasonal wrapping makeovers planned by Chobani.
十三、Limited-Edition 限量版
一等奖：Coca-Cola® Creations Y3000
创意机构：forpeople Limited、The Coca-Cola Company
The Y3000 launched by Coca-Cola® Creations, Coca-Cola's global creative platform, was also obtained
1st prize in the category "Beverage Brand Identity System".
二等奖：The Spirit of Heineken
创意机构：Design Bridge and Partners
Heineken launches Spirit of Heineken, a limited-edition craft spirit made with alcohol extracted from the Heineken® 0.0 brewing process. Heineken® 0.0 is a non-alcoholic beer with an alcohol content of less than 0.03%, made by removing the alcohol by vacuum distillation and mixing the beer with natural flavors. The packaging of Spirit of Heineken was designed in collaboration with the Royal Delft Porcelain Company, and the design style is simple, reflecting the process of turning waste into treasure.
三等奖：Wing Heong Dragon’s Delight
创意机构:Fictionist Studio
Malaysian creative studio Fictionist Studio has designed a limited-edition Chinese New Year gift box for jerky snack brand Wing Heong. This Chinese New Year limited edition gift box is a paper dragon nearly one meter long, and both the paper dragon and the box under the paper dragon can hold snacks. The body of the paper dragon is retractable and connected by pocket-like parts containing vacuum-packed jerky. The colors on the paper dragon's body are mainly red, pink, orange and gold, printed with gold leaf, and there is a red envelope hidden inside the dragon's mouth, which is suitable for the atmosphere of the Spring Festival.
十四、Luxury 奢侈品
一等奖: The Odyssey
创意机构：Agence BEMAD
This is an innovative packaging for caviar, where the brand uses key visual elements such as waves and fish to highlight the caviar in it. It's both a story and a great showcase of caviar.
二等奖：The Only Drop
Creative Agency: STCKMN
The Only Drop同时还获得了DESIGN FOR GOOD AWARD年度最佳奖。
三等奖：KAAL – A Timeless Excellence
创意机构：Firstbase India
According to the brand, this is a whisky package with the theme of "time", so the word "KAAL" in Hindi is used to name its creations to express the fleeting but precious nature of time. The bottle is made of crystal, shaped like an hourglass that represents the essence of time. The diamond-cut crystal vase is surrounded by an artistic metal pillar that symbolizes the past, present and future, reflecting the importance of history, the importance of the present and the possibilities of the future. The ancient Indian sun dial on the crown symbolizes the passage of time.
十五、Brand Partnerships and Collaborations All Categories 品牌合作伙伴与合作所有类别
一等奖:Dom Pérignon x Lady Gaga
创意机构:Servaire & Co
Champagne House Dom Pérignon has collaborated with artists and stars such as Lagerfeld, Jeff Koons, David Lynch, Andy Warhol, Lenny Kravitz and many others. In his second collaboration with Lady Gaga, Dom PeÌrignon has created a vibrant and offbeat package for his RoseÌ champagne. Outwardly, the packaging of RoseÌ comes in a pink color with a metallic sheen, and five of the six sides of the packaging visually appear to be stretched to the limit, like a bulging helium balloon, an effect accentuated by a large number of embossed folds and light reflected on the mirrored tinplate. In addition, both the box and the wedge are 100% recyclable.
二等奖：Hot Wheels x Daniel Arsham Mattel Creations Collaboration
创意机构：Mattel, Inc.
Toy manufacturer Mattel's Hot Wheels collection is so popular that since 1968 Mattel has also offered full-scale models of cars to satisfy children's love of cars. Hot Wheels' Creations Collection The MattelCreations collection aims to introduce limited-edition, artistically inspired toy car models for adults to collect. Mattel collaborated with artist Daniel Arsham on the latest Hot Wheel Creations collection, the first collaborations included a pair of classic cars and a redesign of the first case for model cars in 1968. All products are made in Daniel Arsham's classic "erosion" ceramic style, but instead of stone, a resin material called "Silkstone", which is somewhere between plastic and ceramic, making objects look like porcelain.
三等奖：Dr. Squatch Harry Potter Soap Collection
创意机构：Dr. Squatch
Dr. Squatch推出Harry Potter肥皂系列，其设计灵感来源于Harry Potter的魔法世界，肥皂套装为定制礼盒。
十六、Startup Brands 初创品牌
1ST PRIZE: Paro
创意机构:Servaire & Co
Founded by Umaimah Sharwani, a first-generation Pakistani-American, Paro is a fast food staple brand. At the same time, it also won the third prize in the category of "Ready to Eat, Fast Food, Meal Kits".
二等奖：ROY’S CLUB
创意机构：Auge Design
Roy's Club is a new Italian hard seltzer brand founded in 2022 and currently opening up the low-alcohol beverage market for Italy, designed by creative agency Auge. In terms of brand naming, Auge proposes the concept of an open club, where people go outdoors to relax on a sunny day, with an aperitif in hand. Roy's Club's glass bottles are modern yet follow a true Italian aesthetic – the design agency finds inspiration in vintage membership cards and images of famous Italian clubs from the past. Packaged in a custom font with thick overlining and delicate underline, this calligraphic style font is paired with serif and non-serif secondary fonts to create a dynamic and playful design atmosphere.
三等奖：Fat Miilk Coffee
Creative Agency: Truffl
Truffl's packaging and products for Vietnamese coffee brand Fat Miilk are all in sleek, classic black and white, with the biggest highlight on the packaging being the raised letters "F" and "M", symbolizing the milk spinning into coffee with a bubble-like effect. The packaging is covered with a colorful drop-shaped sticker of coffee liquid that looks like it is dripping from the "F" and "M" raised patterns, and the colored stickers also have the effect of distinguishing the flavors. There are some small but important details on both sides of the box. On one side is a UV-treated logo, shining with a subtle luster; On the other side, there is a list of flavor descriptions specific to each coffee, so that consumers can understand the flavor of the coffee in the box. There is a tear strip on the top of the box with the Fat Miilk logo printed on it. Tear open the strip of paper and you will see the brand's slogan "Vietnamese Coffee That Slaps".
This article is the original of FBIF Food and Beverage Innovation, English source: Dieline, edited by Potato Potato, Zhouzhou, please contact for authorization for reprinting.