On May 7, "Baidu's vice president of public relations said that employees broke up and resigned in seconds" appeared on the hot search.
Image Credit: Snowball
In the video, Xuan Jing expressed her attitude towards the handling of employees' private affairs in straightforward language, and this wolf management style quickly appeared on the hot search and caused heated discussions among the public, while Baidu's stock price fell in response, and its market value evaporated by more than 6 billion yuan overnight.
Source: Snowball
What kind of "Internet celebrity" road has made the public relations leader of this big factory the focus of public opinion, and what is Baidu's technology?
01
The capital territory exceeds 100 billion
There are nearly 10,000 risk events
Baidu, as China's largest search engine company, was founded in 2000 by Robin Li.
Image source: Qixinbao
The company's business covers many countries and regions around the world, and its Baidu search, Baidu map, Baidu cloud disk, Haokan video and other products have completed 72 rounds of financing, forming a huge system with search as the core and radiating to the diversified development of content ecology, intelligent hardware, financial services and so on.
Image source: Qixinbao
As a leading enterprise in China's Internet industry, Baidu has indeed encountered many public relations crises in its development process, among which the more famous ones are:
The 2016 "Wei Zexi Incident": This is the most well-known crisis in the history of Baidu's public relations. A college student named Wei Zexi died after using a hospital recommended by Baidu Search.
"Hemophilia Bar Sold Incident": Also in 2016, Baidu was exposed to selling the disease bar in Baidu Tieba to some institutions that have not been strictly audited, including hemophilia bar.
According to Qixinbao data, Baidu Group has more than 9,999 risks, including a number of related court announcements due to copyright disputes, fairness of search results, and user privacy protection.
Image source: Qixinbao
02
Buy a million accounts to be an Internet celebrity?
The original account entity company has been cancelled
Recently, more and more bigwigs have poured into the track of self-media Internet celebrities.
For example, Lei Jun came in to do car evaluation, Zhou Hongyi came out to talk about large models and new energy vehicles, and now bosses and executives from all walks of life are going to make personal IPs three times in a row, all of which want to save 100 million in advertising and marketing costs.
The number of fans surged from zero to one million in just five days, and the number of clicks and likes on her videos was not proportional to the number of fans.
According to a snapshot of this account on the Douyin platform, the Douyin account still had 1309 short videos on April 14 this year, but by April 20, it was displayed as 0, and the original account name was Xinxia Original Clothing.
Image source: Weibo
According to Qixinbao data, the main body behind Xinxia's original clothing is Shanghai Xinxia Clothing Co., Ltd., which was established on February 18, 2016, and its registered place is located in Room 257, No. 399, Haiguang Road, Haiwan Town, Fengxian District, Shanghai, and the legal representative is Ding Xia, whose business scope includes the wholesale and retail of clothing, maternal and child products, cosmetics, daily necessities, and bags, The company has been cancelled on September 8, 2022, and the reason for cancellation is "resolution to dissolve".
Image source: Qixinbao
In addition, according to the surging news and Juchao WAVE's reports, Baidu's public relations team was exposed to probe, collect family and personal privacy information of media personnel, make files and keep them, and named some of the information materials of self-media personnel as "One Finger Zen".
I have to say that there is still a threshold for founders to be Internet celebrities.
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