This year, traveling abroad is really on fire.
Some people are queuing up to go shopping in Japan, and the LV stores on the streets are crowded with Chinese, and even the shopping guides have begun to speak Chinese.
Some people are running for visa-free, and in Cuba, Malaysia, and Thailand, there are Chinese tourists everywhere.
There are also people who go abroad to indulge in a kind of group - a low-cost pure play group, which is extremely cheap, but it is known as a luxury tour, and you will feel sorry for the tour group at first glance.
500 yuan Thailand 6 days and 5 nights tour also includes food, accommodation and travel, 750 yuan to South Korea 4 days and 3 nights, live in a star-rated hotel, just go to the ticket is more than 500, you can't buy a loss, you can't be fooled.
However, reality has proved that even such a low price can make people lose money.
Some netizens complained that their parents signed up for a tour group with a tour fee of about 500 yuan, but under the guidance of the tour guide, they spent more than 4,000 yuan to buy kitchenware.
Recently, the official media has also exposed, the China Consumers Association has taken stock of typical consumer public opinion events in the past year, and 28.5% of the respondents are most concerned about the "problem of forced shopping in low-cost tour groups".
CCTV even criticized it, "low-cost tours, free tours, and money-back tours...... Do you still want to go after watching the inside story? ”
Why are low-cost tour groups with upgraded routines so hard to guard against?
Past Raiders:
The tour guide insulted and detained the small black house
When it comes to group tours, many people's subconscious reaction is that the routine is too deep.
In the past, group tours have always been the favorite of middle-aged and elderly people, because the elderly want to go out to play after retirement, but they are not familiar with life and prefer to follow the group.
But this spiritual paradise soon became the king of slaughter.
How arrogant can the black group be? In the past, from paying money to playing, the pit people were naked on the surface.
The direct price of domestic travel is several thousand more per capita, and as a result, the food and housing are comparable to those of the poor.
In order to make tourists consume, the general black tour guide is still brainwashing and moral kidnapping, "We are all conscientious and quality people in the car." ”
The more ruthless tour guide is directly scolded.
In the face of a group of elderly people, the tour guide can be so arrogant that the tourists "are here to cheat and eat and drink." "There is an uncle from Henan who went to Hong Kong to play, and the tour guide also added a regional PUA: "Henan people come out to fight for some gas, if you don't buy it, get out!" ”
Another group locked up 52 elderly people in a small black room, and the latter was forced to buy more than 2,000 foam mattresses.
Things are getting bigger, with the official crackdown, coupled with the increased awareness of users' "anti-harvesting", many black groups have only two ends: either lose money or go out of business.
For example, a black tour guide woke up tourists in the car, and was finally fined 100,000 yuan by the official investigation for illegally organizing a group; There are also black-hearted travel agencies that are directly blocked in situ after being exposed by the media.
For a long time, the tour group did not dare to be too arrogant, many tour guides have been upgraded, turned to high-end, the main one is good and easy to use, and there were many tour guide Internet celebrities, because of sincerity, kindness by tourists on the altar, many people are not traveling in groups.
But just because the atmosphere is good doesn't mean that no one is fishing in troubled waters.
The routines on the surface are gone, but the methods of stealing customers are secretly escalating - some routines are even unguardable to young people.
Seeing that everyone likes pure play, some travel companies that are well versed in human nature have launched luxury pure play groups in recent years, the price is quite down-to-earth, claiming that you can go abroad to play for a few hundred yuan, and you can go to Dubai for a few thousand, but the experience is mainly a mid-to-high-end:
The hotel is three stars or more, and the food is also a hotel package, using the "off-season", "air ticket diving" and other reasons to tell tourists that it is quite cost-effective, and what you buy is earned.
Due to the abundance of buffs, even young people can't resist the temptation, but the actual experience is quite indescribable.
Because the experience is too bad, some people don't even want to take advantage of the "cheap", give up the Zhuhai tour originally included in the Zhuhai, Hong Kong and Macao itinerary, and flee as if they want to go home, and they will be relieved when they leave the group.
After participating in the low-cost tour, they had a feeling: "I don't want to experience it for the second time in my life." ”
Upgrades to rip off customers:
On the surface, it is a pure play group, but it actually costs tens of thousands
Why are even young people slaughtered by low-cost groups?
Seeing that people are most afraid of being forced to consume when traveling, these groups will show their hole cards as soon as they shoot: they call themselves pure play groups, but they don't know that they are pure play shopping malls.
They usually design shopping spots as part of the travel itinerary, in the name of in-depth experience of the local people's living habits, Korea tour is to take people to the shopping paradise, Hong Kong and Macau tour is to go to the specialty store. The whole can be described in one sentence: 5 minutes of play, 2 hours of entering the store.
In this way, the good pure play group was completely broken.
Why are these travel agencies not only deeper, but even bolder? It also has to do with the changes in the industry.
1. The goods are not right, but it is difficult to be held accountable
Many people don't know that the travel agency you have made an appointment with online is probably not the same company as the one you actually visit.
Some people were attracted by the online travel guide at the beginning, and followed the recommendation of a "tourist" who called himself Xiaoxi to buy a group tour, but they didn't know that it had become a part of the play of travel agencies.
On the surface, it is to communicate with company A, but the payee is company B, and the actual experience is to be borne by company C.
For example, when the tour guide arrives at the destination, he asks each person to pay 100 yuan insurance premium, even if the contract says that the price of 1000 yuan includes the insurance premium, it will be interpreted by the tour guide as the insurance premium in the scenic spot needs to be paid separately, and the bus will not be opened if you don't pay it.
Because of the successive substitutions, even the itinerary can not be right. Some netizens complained, saying that the good "Wuzhen one-day tour" became "Hangzhou one-day tour", and wanted to complain about the refund of the travel agency? There is still the next pit to be found.
The travel agency directly came to the operation of Bo Gengsao, saying that their family went to Shanghai Disneyland, and the cost of 9840 yuan could only be refunded 2000, but the contract or the actual itinerary did not go to Disney, but because there were too many links involved, the communication and collection were not the same company, and in the end I didn't know who to find and who to punish.
Even some travel agencies simply don't pretend, saying that they are unqualified companies that run away at any time, and even if tourists go to sue, it is difficult for officials to find these irregular groups to hold them accountable.
2. There are many interest chains, and the wool is still on the tourists
As we all know, it costs money to go out and play, but in low-cost groups, there are only what you can't think of, and there is nothing they can't do.
The most outrageous thing is the "1 yuan tour in Yunnan" or even the zero group fee to attract customers, and there is a special way to play for the elderly: 100 yuan a day and a night to eat and live, and also send a chicken or laundry detergent, rounding up is simply charity.
In the whole chain of interests, the bottom of the chain of contempt is the tour guide, the middle is the local agency, the top is the group party, the group party in the field made the money, and then lowered the price to send it to the local local agency, the price of tourists is not high, and there is not much when it comes to the local group.
Some people in the industry revealed that if the ground receiving agency takes over this group, it must first pay at least 2,000 yuan or 3,000 yuan per person for the ground connection cost.
Some low-cost tour guides have no salary, no five insurances and one housing fund, and their income purely depends on the performance of the group, so even if it is "no compulsory shopping" in black and white in the contract, all the itinerary is clearly explained, and it can't stop the big reversal of the tour guide's face in reality.
The experience of falling to consumers is that the pure play group becomes a shopping group, the attractions on the itinerary are sightseeing, shopping consumption is the main event, a 5-day group, 3-5 shopping points will be arranged, and even almost a day in the shopping center.
Some people go to the gimmick of a pure group, and they can't stand the tour guide's miserable words, "I can only pay if I don't buy anything", coupled with the guilt of the low group fee, and finally spent nearly 10,000 yuan to buy something.
In order not to buy anything, young people can only avoid the catastrophe by lying that they are poor college students.
Under the new trend of "group tours",
Tourists have to organize their own travel!
The black heart group has been talking for so many years, and there are countless posts on the Internet about how to tell the difference, telling people to find a regular travel agency to sign a group, sign a formal travel contract, and the payment recipient should also be consistent with the party who signed the contract......
But why do many people still want to jump into it knowing that there will be pits in low-cost groups?
As industry insiders pointed out the deformity of low-priced groups:
The profit of the enterprise does not depend on the service fee itself, but on the shopping and secondary consumption in the process of travel, and similarly, the focus of tourist registration is not the experience itself, but the low price.
In the final analysis, it is because tourists themselves want to take advantage, and even there is a fluke mentality.
There is demand before there is supply, some people are fascinated as soon as they see the low price, the hot price, coupled with the word "pure play", is quite exciting, and even holds a fluke mentality, knowing that the price is so low that it is completely unreasonable, but always feels that he will not be the one who is slaughtered, just insist on not buying.
But people tend to overestimate their own tolerance and underestimate the uncertainty and risk of travel, just like over-the-top military tourism, which experts have pointed out is not worth encouraging.
Some people always want to see the most scenery with the least cost, the night before the train station to Beijing, and then a day eager to visit more than a dozen scenic spots, the end of 30,000 steps a day is lumbar muscle strain, go to the hospital for two days.
It's the same with low-cost groups, thinking that they can take advantage of loopholes, but even if their wallets don't bleed heavily, they will suffer a big mental sin: the whole trip is arranged by shopping clearly, not like a tour at all, but more like completing KPIs for shopping stores.
In turn, it can do more harm than good to the travel agency itself. Because the price is too low, it is basically their own money to lead the group, once the tourists do not buy or the purchase amount is too low, it is a proper loss, which is harmful to the entire industry.
Actually, people are not averse to group tours.
Once regarded as a standard group tour for middle-aged and elderly people, it has now become a new favorite of young people, such as this year's May Day holiday, the peers who focus on young people's travel are on fire.
This kind of group tour, without the rules and regulations of the traditional group, will not look at the scenic spots, but also design a customized route, focusing on where there are fewer people to go, and at the same time can make friends and travel photography, in the final analysis, it is also a big rectification of group travel by young people.
This can also be seen that if you want to follow the group tour and not become a troublesome tour, the industry must keep up with the changes in consumer demand, constantly innovate and enrich the service model and product content, and most importantly, it should cut off the gray interest chain.
In fact, the government has been cracking down on unreasonable low-priced groups and introducing relevant policies.
But nothing is more powerful than the rectification of tourists.
After more and more scandals broke out in low-cost groups, tourists also need to think twice before their minds are hot, and only by cutting off the demand at the source will they not give black-hearted low-cost groups the possibility of ripping off customers.
After all, under the psychological game of wanting to take advantage of more,
Tourists and low-cost groups are losers after all.
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