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How will the new BMW 7 Series and i7 impress the young upstarts?

Among all the automotive grades on the market, the consumer population of the million-level flagship sedan is undoubtedly one of the most critical and difficult to deal with the product. They want to have a luxurious car and all the various configurations they can think of; they have to have enough rear respect when receiving VIPs, and they need to take into account a certain driving pleasure and daily use when driving themselves.

How will the new BMW 7 Series and i7 impress the young upstarts?

Over the past many years, the BMW 7 Series has been the mainstay of the million-class flagship sedan, and its sales performance is also among the best in its class. Nowadays, the BMW 7 Series has also ushered in a comprehensive replacement, not only experiencing a comprehensive evolution from the outside to the inside, but also launching a pure electric version of the model - i7 in response to the trend of new energy. So what exactly are the evolutions of the new 7 Series and i7? And what are the unexpected black technologies? Here's how.

A new design language with more aura

How will the new BMW 7 Series and i7 impress the young upstarts?
How will the new BMW 7 Series and i7 impress the young upstarts?

The new 7 Series enables the bmw family's new design language, the front face is equipped with a giant double kidney front face officially known as the "ring flare grille", which has an active intake grille function inside; the headlights on both sides are designed in a split type, the upper part is a daytime running light inlaid with luxurious Roschke crystal, and the lower part is a matrix LED + laser headlight, with a turn assist function.

How will the new BMW 7 Series and i7 impress the young upstarts?

The side lines are smooth and powerful, retaining the classic Horned Design, and adding matrix geometric dark patterns to the rear windows, making the interior more spacious and bright while ensuring the privacy of the rear passengers. The length, width and height of the body reached 5391, 1950 and 1544mm respectively, and the wheelbase was 3215mm, it is worth noting that the new 7 Series eliminated the standard axle model and only offered a long-axis version.

How will the new BMW 7 Series and i7 impress the young upstarts?
How will the new BMW 7 Series and i7 impress the young upstarts?

The rear of the car did not follow the trend to use through-type taillights, but used 3D stereoscopic suspended LED taillights, and the chrome trim strips were embedded in the taillights, and the taillights were also embedded with matrix geometric dark patterns on both sides.

How will the new BMW 7 Series and i7 impress the young upstarts?
How will the new BMW 7 Series and i7 impress the young upstarts?

The overall shape of the BMW i7 is basically the same as that of the 7 Series, and only modified for some details, such as the fully enclosed double kidney grille optimized aerodynamics, the front and rear logo using the classic blue elements of the BMW i brand, and the blue element decoration on the lower side of the forward air port, the side skirt and the tail deflector, which enhances the new energy attribute of its appearance.

Mobile cinema with 31-inch giant screens

How will the new BMW 7 Series and i7 impress the young upstarts?
How will the new BMW 7 Series and i7 impress the young upstarts?

The new 7 Series adopts the same new interior design style as the BMW iX, the Interaction Bar crystal decoration surrounds the entire central control, while the embedded surround interactive light belt, in addition to enhancing the luxurious atmosphere also has the information reminder function. Paired with a Merino leather/cashmere combo, the luxurious feel of the interior is directly filled.

How will the new BMW 7 Series and i7 impress the young upstarts?

The biggest highlight of the entire interior comes from the integrated floating curved screen composed of a 12.3-inch LCD instrument and a 14.9-inch central control screen on the center console, which has a new IDrive 8.0 system built-in, and for the first time is equipped with an intelligent personal assistant, supports front and rear wake-up, and adds more than 20 functions, including opening and closing doors, activating seat massage, etc. It is worth noting that the car machine is also optimized for the Chinese market, integrating Tencent small scenes, QQ music, Himalaya and other applications.

How will the new BMW 7 Series and i7 impress the young upstarts?

In addition to the engine system, the other configurations of the new 7 Series are also full of highlights. For example, the 4D Diamond Surround Sound System of Bauer Vegen has a staggering number of speakers and a resonator has been added inside the seat, with a power of 1965w, bringing a top-notch on-the-spot listening feast.

How will the new BMW 7 Series and i7 impress the young upstarts?

As a flagship sedan, the rear also has a very important position. The new 7 Series has a complete upgrade to the rear seats, with back adjustment up to 42.5°, while the right rear seat boss is also equipped with a one-piece leg rest.

How will the new BMW 7 Series and i7 impress the young upstarts?

The biggest highlight of the back row comes from the 8K 31-inch suspension giant screen on the top, which supports 32:9 mode to play entertainment content. Rear passengers can switch "Cinema Mode" with one click through the 5.5-inch armrest touch screen on the door panel, and the interior ambience lighting and sun blinds will be automatically adjusted, together with the 4D Diamond Surround Sound System of Borgward Vegen, creating an exclusive mobile private theater for the rear row.

A dizzying array of power options

How will the new BMW 7 Series and i7 impress the young upstarts?

The new BMW 7 Series will offer a variety of power options such as fuel, plug-in hybrid and pure electricity. Among them, the fuel models 735Li and 740Li are equipped with 3.0T in-line six-cylinder engines and equipped with 48V light hybrid systems, of which the maximum power of the 735Li is 286ps, the maximum power of the 740Li is 380ps; the 760Li xDrive is equipped with a 4.4T V8 twin-turbo engine, the maximum power is 544ps, the maximum torque is 750Nm, and the acceleration time of 0-100km/h is only 4.2 seconds.

How will the new BMW 7 Series and i7 impress the young upstarts?

The plug-in hybrid model is equipped with a hybrid system consisting of a straight six engine and an electric motor, with a maximum power of 490 ps for the 750e xDrive, a maximum power of 571 ps for the M760e xDrive, an acceleration time of 0-100 km/h of 4.3 seconds, a battery pack capacity of 18.7 kWh, and a pure electric cruising range of 84 km for WLTP conditions. All fuel and plug-in models will be mated to an 8-speed automatic transmission.

How will the new BMW 7 Series and i7 impress the young upstarts?

BMW i7 is equipped with the fifth generation BMW eDrive electric drive system, currently only released xDrive 60 a power version, the maximum combined power of the front and rear dual motors reached 544ps, the maximum torque of 750Nm, 0-100km/h acceleration time of 4.7 seconds. With a battery pack with a capacity of 101.7 kWh, the cruising range is 625 km under WLTP conditions.

How will the new BMW 7 Series and i7 impress the young upstarts?

In addition to the abundant powertrain, the new 7 Series also comes standard with adaptive air suspension and rear steering, with a maximum turning angle of 3.5 degrees for rear steering, which can shorten the turning radius by 0.4 meters. The new 7 Series also offers an optional 48V active anti-roll bar.

Write at the end

For the consumers of the discerning million-class flagship sedan, the new 7 Series and i7 undoubtedly do everything they need to the extreme, the car has a large number of crystal trims, leather and cashmere enough luxury, while there are 31-inch suspension giant screen in the rear, 36 speakers of Borgward Vegen 4D diamond surround sound system and countless other configurations, while in a variety of power options and the full range of standard air suspension, rear wheel steering can meet their driving pursuit.

How will the new BMW 7 Series and i7 impress the young upstarts?

It is worth noting that the new 7 Series chose to debut in China, which is not surprising, because half of the global sales of the current 7 Series are sold to the Chinese market. In addition to choosing to debut in China, BMW also fully investigated the needs of users in the Chinese market, such as floating giant screens and rear entertainment systems. It is worth waiting and waiting to see if it is designed to take care of and optimize the Chinese market, and eventually convert it into sales volume, so that the 7 Series can create glory in China.

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