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The luxury flagship is a new generation! People who can't afford it are calling it ugly?

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

Dwarf brands that advertise "technology."

Author: Xiong Ruifeng

Turning across the Internet, the new generation of BMW 7 Series (G70) has spoiled a lot in various official and unofficial channels, and netizens seem to have commented on the new 7 Series as if they were showing a critical wind, is this Bavarian machinery factory ready to dig its own "wall foot"?

Perhaps because the current 7 Series (G11/G12) is so successful that BMW's research and development of a new generation of 7 Series is under pressure. But in fact, the changes of the new generation of BMW 7 Series may far exceed your imagination and mine, bidding farewell to the "greasy" self in the past and entering the next decade with the image of "black technology".

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

A subversive design

From the beginning of its birth, whether in terms of technology or design, the 7 series of the past generations has represented the highest level of BMW, especially the design language of the current G11/G12 can hardly fault anything, and the evaluation is only "almost perfect".

The new generation of BMW 7 Series (G70) launched this time can be described as extremely "subversive" with the blessing of the new design language, full of visual impact, and even let me, the Bimmer, look at the heart itch. If the current BMW 7 Series is compared to 40 years old, then the new model is at least 10 years younger, and the whole front face is a "menacing" posture to tell you that I am a "big guy"-like existence.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

On the front face, the new car integrates BMW's strong design skills and brand image characteristics, the future-oriented design combines concept elements and mass production into one, and the new ring-shaped flare grille is extraordinary, not only no longer constrained in size, but also creates the most classic appearance by covering vertical trim + light curtain.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

At the same time, when the user approaches the car, the ring-shaped flare, crystal daytime running lights and ink rhythm welcome light blanket will be lit up in turn to create a wonderful sense of ceremony for each journey.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

The emergence of the new split headlights is the "visual center" of this redesign, the upper level of the minimalist double L-type crystal daytime running lights not only pay tribute to bmw's classic design, but also create a more sci-fi visual effect, while the lower level of the newly upgraded BMW Laserlight (laser headlight module) is also good, the selective beam matrix function increases the visual range, while effectively avoiding excessive lighting, and the design also cancels the current so-called laser exclusive "blue" decoration (after all, it is now copied).

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

In addition, the new generation of BMW 7 Series also provides two sets of bracketing kits according to the different fuel/pure electric versions, of which the fuel version tends to be sporty, and the blackened decorations on both sides are like "fierce" fangs looking at you; and the pure electric version seems to be more inclined to be calm.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

For the side of a D-Class, the elegant silhouette is undoubtedly an absolute plus. The new generation of BMW 7 Series presents an uplifted and smooth wheel gallery line, extending from the front of the car to the rear, outlining a body posture that takes into account both sportiness and atmospheric elegance; while BMW's classic Hochske angled gilded decoration is moved to the C-pillar, and a matrix geometric dark pattern is added to the rear window, making the interior more spacious and bright, and further ensuring the privacy needs of rear passengers; in addition, the new car also adds hidden door handles and other designs.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

For the pure electric version of the i7, in addition to the blue elements decorated with blue elements in the front and rear logos, the blue elements are also decorated on the lower side of the air intake, the side skirt and the tail deflector to highlight the identity of the new energy model.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

For the most important body size, the new generation of BMW 7 Series, although no longer available in long-axle models (full system one), but the size is still comprehensively beyond the current model, the length and width of 5391/1950/1548mm of super bulk (126mm more than the current length), not only close to the Maybach S-class, but also strengthen the atmosphere of grandeur, solemn elegance of luxury temperament; and 3215mm of ultra-long wheelbase, but also laid the foundation for a wide and comfortable space. It is worth mentioning that the new generation of BMW 7 Series also provides a personalized customization two-color car paint selection for the first time, which elevates exclusive luxury to a new dimension.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

In the tail part, the modern minimalist design has produced an expressive appearance interpretation, especially highlighting the rich and three-dimensional silhouette of the new generation of BMW 7 Series; and the new 3D stereostemporal LED taillight shape tends to be more slender, and extends to the side of the car, thereby widening the visual width of the tail, and the details of the tail light on both sides also have geometric dark pattern decoration, further interpreting the simple but not simple connotation.

An interior atmosphere that breaks the imagination

Entering the car, the new generation of BMW 7 Series is a good interpretation of how to integrate luxury and modernity, through exquisite light and shadow design, exquisite selection of materials to create an unprecedented comfortable feeling and a luxurious atmosphere that breaks through imagination.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

In terms of details, the new 7 Series offers a choice of leather/cashmere combination materials for the first time, with textured crystal components, textured wood grain and metal trim panels to create a high-style cockpit atmosphere.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

At the same time, the number of physical buttons in the new bmw 7 Series has been greatly reduced, and for the first time, a wrap-around interactive light belt that runs through the entire front dashboard and doors has been added.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

In addition to acting as an interactive mood light function, it also integrates dynamic aesthetic art with functional buttons, and embeds the front air conditioner outlet into it, highlighting modern luxury and futurism.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

In addition, the newly designed panoramic star rail sky curtain on the top of the car is the creation of the atmosphere is the pinnacle, the function of the user can choose different theme modes according to their preferences, and control the LED light color on the sky screen, so that the car is always glittering.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?
The luxury flagship is a new generation! People who can't afford it are calling it ugly?

For the system experience, iDrive 8.0 can definitely be described as "sci-fi", first of all, the entire system UI is completely different from the existing design, and the more radical system theme is even a bit "spaceship". Functionally, in addition to the basic wireless Carplay, BMW digital key Plus (unlocking and starting the car without taking out a mobile phone) and expanding app functions, iDrive8.0 also benefits from a new generation of digital architecture and sensor system, which integrates analog and digital technologies for the first time, with 5G communication modules and greatly improved computing power compared with iDrive 7.0, thus deeply assisting the immersive intelligent digital atmosphere in the car.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

At the same time, the new generation of BMW intelligent personal assistant is also debuted for the first time on the new generation of BMW 7 Series, the newly added "double eyes" design makes the voice assistant more anthropomorphic, and adds a variety of intelligent expressions; the function benefits from multiple microphones in front and rear, supports front and rear voice wake-up, and adds up to 20 new functions, including opening and closing doors, activating designated seat massage, etc.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

When it comes to buttons, the saddest thing is that the "chicken leg" gear of the new generation of BMW 7 Series has been cancelled and replaced by an "orchid finger" electronic pusher. BMW you are not easy to learn, but to learn the public of this, cough, I still touch the only remaining "chicken leg" in my hand.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

In the back row, the new generation of BMW 7 Series is not equipped with a traditional headrest screen, but directly moves the floating giant screen into it, the 31-inch ultra-wide panoramic display (32:9 screen ratio), not only has 8K resolution, but also integrates it in the canopy (foldable) through clever design; at the same time, the system also targets domestic users, introducing iQiyi, Huawei app stores, etc.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

In addition, rear passengers can switch to "cinema mode" with one click through the 5.5-inch armrest touch screen on the door panel. It is reported that under the "cinema mode", the interior atmosphere lighting and sun blinds will be automatically adjusted, together with the 4D Diamond Surround Sound System of Bauer Vegen (with 40 speakers / 1965W power), thus creating an exclusive mobile theater.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

For the rear seats, the new First Class seats support a maximum 42.5 degree back angle adjustment with integrated leg rests and the option of Merino Premium Leather.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

It is worth mentioning that the new generation of BMW 7 Series is also equipped with automatic opening and closing doors, which users can open through buttons, voices, APP, central control screens and keys.

Meet the needs of diversified power

For the power side, as a BMW, how can you be soft.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

The new generation of BMW 7 Series did not disappoint us, providing pure electric, plug-in hybrid and fuel fuel drive forms, of which the fuel version includes 735i, 740i and 760i, of which the 735/740i are equipped with an in-line six-cylinder B58TU2 3.0T+48V light hybrid system (ISG standard, motor in the gearbox), the combined maximum power is 210kW (286PS) / 284kW (380PS), and matched with the new ZF 8-speed Steptronic Sport transmission (8HP60 series); the 740i also reached a peak torque of 540 N·m, and the 0-100 km/h acceleration was only 5.0 s.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

The 760i xDrive is equipped with the M3's same 4.4T V8 engine + 48V light mix system, with a combined maximum power of 405kW (544PS), a peak torque of 750N·m that reaches the "perverted level", and 0-100km/h acceleration in only 4.2 seconds.

It is worth mentioning that the fuel version of the future models sold in China is only 735i and 740i for the time being.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

For the plug-in hybrid version, it includes 750e xDrive, M760e xDrive, and the combined maximum power is 360kW (490PS) / 419kW (571PS); although the M760e xDrive is no longer equipped with the classic V12 engine, BMW has arranged the M3's same S58 M Motosport engine, which can achieve pure electric endurance of 84km (WLTC standard) with the battery pack.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

The new pure electric version - i7 xDrive60 is equipped with BMW's fifth-generation eDrive electric drive system, the maximum power of the front and rear dual motors is 193/233kW, the comprehensive output power is 405kW (544PS) peak torque is 744N·m, the acceleration of 0-100km/h is 4.5s, the lowest energy consumption is 18.4kWh/100km, matching the 101.7kWh battery pack, and the comprehensive pure electric battery life can exceed 600km.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

In terms of charging performance, it supports up to 195kW fast charging, and can obtain a pure electric endurance of 128km in 10 minutes. In addition, BMW has used the experience of the i4 and iX to optimize the charging software, so that the temperature of dc fast charging can be more precisely controlled, thereby extending the overall battery life.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

As for the chassis, the new generation of BMW 7 Series still adopts the classic combination of front double wishbones + rear five connecting rods, and the magic carpet air suspension system can achieve a perfect driving experience that balances control and comfort; it also supports the optional rear wheel follow-up steering and 48V active anti-roll bar, bringing a first-class riding experience.

The luxury flagship is a new generation! People who can't afford it are calling it ugly?

In addition to the advanced driver assistance functions currently provided by the L2 level, the new generation bmw 7 series will also be updated to support the L3 level automatic driving function in the future. Among them, the new 7 series is equipped with Continental Electronics' new millimeter-wave radar for the first time, which can achieve vertical layering of physical recognition; and the front eye camera has also been upgraded to 8 million pixels, which greatly improves the image recognition capability. In addition, the new car will also add Innoviz MEMS solid-state lidar in the future, thereby further realizing L3 level autonomous driving.

Dominate for the next decade

After writing this article, you can feel that this new generation of BMW 7 Series will indeed be too aggressive in appearance, but with the blessing of various innovative "black technologies", it is enough to change our previous perception of smart cars and dwarf those brands that so-called "technology models".

Because of this, the new generation of BMW 7 Series may become an important weapon for BMW to dominate the market in the next decade.

(Image from the Internet)

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Can you accept the look of the BMW 7 Series?

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