At CES 2022, BMW showcased their "private cinema", where you can recreate the cinema-like visual/auditory experience, which also marks that BMW will set a new benchmark for in-car entertainment.
In terms of hardware, they bring the "BMW Floating Giant Screen", equipped with a 31-inch ultra-wide panoramic display with a resolution of up to 8K, cleverly integrated into the car's canopy system, extending from the canopy to the front seat back. On-screen entertainment can be played in 16:9, 21:9, or even 32:9 formats, complemented by the Bowers & Wilkins 4D Diamond surround sound system for a superior immersive entertainment experience.
The screen tilt and the position of the touch screen area on both sides are designed just right, making it easy to operate. The BMW suspension giant screen has also undergone many crash tests, so you don't have to worry about safety issues at all. In terms of content, BMW and Amazon Fire TV provide users with a wealth of cutting-edge entertainment content. In the future, BMW will also collaborate with local Chinese suppliers to provide an in-car entertainment experience that meets the preferences of Chinese users.