Recently, the volvo brand experience center (Shanghai) phase II officially opened, located in the magic of the golden landmark iapm exhibition hall this time fully renovated and upgraded, expand the functionality and experience form, show pure electricity and low carbon Nordic lifestyle, and become one of the world's most comprehensive Volvo brand experience centers, truly creating an exclusive user of the city "second living room". At the same time, volvo C40 RECHARGE, a pure electric SUV with sports aesthetics, also ushered in the debut of the city exhibition hall at the opening site.
(Yuan Xiaolin, President and CEO of Volvo Cars Asia Pacific (third from left), and Chin Peiji, President of Volvo Cars Greater China Sales Company (second from left), attended the opening ceremony)
Located on the first floor of iapm International Trade on Huaihai Road, a prime location in Shanghai, the second phase expansion of the Volvo Brand Experience Center (Shanghai) combines product experience and lifestyle, and comprehensively upgrades from core functions to functional highlights to meet the consumption habits of users. From a design point of view, the second phase of the Volvo Brand Experience Center (Shanghai) organically integrates the futuristic technology style into the original classic Nordic decoration style, forming a social space for Volvo users and friends.
The social world of the Wo Xing people
As a rest and communication place for The Voss people, the Volvo Brand Experience Center has set up an exclusive social area for users. At the same time, a wealth of offline activities are also held here, where car owners can meet more like-minded friends. Volvo hopes that every owner can feel familiar and at ease at home in the Volvo Brand Center, and also expects it to become a new landmark for car owners.
(Volvo Brand Experience Center (Shanghai) is the exclusive punching place of Wo Xingren)
An immersive experience of FIKA culture
In order to make the user who enters the store feel at home, the Volvo Brand Experience Center provides users with exquisite afternoon tea. Not only can people taste delicious red velvet cakes and handmade coffee, but also experience the truly pure Nordic FIKA culture, allowing everyone to take a moment away from work and busyness and enjoy their own quiet moments. At the same time, everyone can also immerse themselves in the atmosphere of the audio-visual theater created by baohua Weijian's top sound, and feel comfortable and beautiful. Volvo creates an authentic Nordic lifestyle for users, so that more people can experience the Nordic philosophy of happiness.
A new experience of shopping and punching cards
Volvo Brand Experience Center (Shanghai) Phase II is located on the first floor of iapm International Trade, Huaihai Road, one of the most prosperous business districts in Shanghai. At the beginning of the site selection, Wall took special consideration of the distance between the store and the consumer, hoping that everyone could experience Volvo's products and services near the cumbersome life. This not only greatly saves the time of car purchase, but also allows the majority of users to punch in the store after shopping. At the same time, in order to enhance the user's experience of entering the store, the second phase of the Volvo Brand Experience Center (Shanghai) will make all-round adjustments to the store design, decoration style and space design, so as to truly integrate the car purchase process with daily life, and also make the service closer to the user.
(Located on Huaihai Road, so that car purchase and daily life are integrated)
Thoughtful life cycle service
In view of the pain points of user car purchase services, Volvo has thoughtfully launched 12 "wholehearted commitments", from car selection, car purchase, car use and other life cycles for users to consider all aspects. This not only makes the car purchase more intimate and comfortable, but also makes the after-sales service more worry-free and convenient, so that users can get meticulous care and care in every experience link of contact with the brand.
User expectations are constantly changing, but volvo's determination to focus on consumer demand and continuously improve itself. Facing the future, Volvo Cars will continue to promote its electrification strategy in line with the concept of safety, sustainability and personalization, and bring more surprising products and services to everyone.