A few days ago, the high-end car under the Geely Emgrand family - Emgrand L was officially listed, with the product attitude of "only doing high-end", launched two "high-end" models of flagship and supreme, with the official guidance price of 99,900 yuan and 109,900 yuan respectively. At the "One Deer Upward, Emgrand L Beautiful New Life Listing Conference", Emgrand L also co-created and launched the "Yuanqi Deer" with 3.33 million users, which means the embodiment of beauty and wisdom, brings together the upward strength of Emgrand 3.33 million users, pins on the chinese people's upward and expectations for a better new life, and shows Emgrand's consistent "walking with the upwards" beautiful concept, with "high architecture, high quality, high technology, high value" to meet the "high matching life" of more users with high-value products.
At the same time, Emgrand L also launched a generous "Yuanqi Gift Package" for users who purchased a car before February 28, 2022: 1, Yuanqi red envelope gift, 1000 yuan deposit can be used to offset 4000 yuan car purchase; 2, Yuanqi maintenance gift, 3 years 6 free basic maintenance (including the first guarantee); 3, Yuanqi FOTA gift, the first upgrade is quickly pushed on the market, including the full range of upgrades Huawei HiCar, mobile phone smart Bluetooth key, volcano car entertainment (vibrato, watermelon video, understand the car emperor), The supreme upgrade technology Feitian Neon Lantern Dance including the highest value FOTA cloud upgrade package; 4, Yuanqi financial gift, 36 periods of 0 interest; 5, Yuanqi renewal gift, increase the purchase subsidy to a high of 4,000 yuan / car; 6, Yuanqi traffic gift, the first owner lifetime free car network traffic.
As a newly launched high-end car of the Emgrand family, Emgrand L relies on the highly flexible scalability and ultimate space utilization of BMA's new generation of modular architecture, with more humanized high quality, more intelligent high technology, more energy high value and more comfortable driving experience, with "20 unique in the same level, 15 in the same level, 30 standard in the same level", to achieve a comprehensive leapfrog leading position in shape, intelligence, safety, quality, etc., and reshape the new value benchmark of 100,000 class cars for users.
High quality casts the value of "high matching", and ingenuity creates the champion quality gene
From the perspective of vehicle quality, Emgrand L continues the quality gene of the Emgrand family champion, and fully absorbs the high-quality standards and leading technologies of the global new generation of BMA global modular architecture in the Geely 4.0 era, integrates the ingenuity spirit of "people-oriented, excellence" into the product gene, and builds a comfortable, healthy and safe "high-quality" quality experience for users through strict material selection and advanced technology. In terms of material selection, the new car not only uses soft wrapping for 90% of the interior parts, but also carries the industry's first skin-friendly energy seat that has won the authoritative certification of the German Rheinland Agency, the surface is covered with light luxury suede material, the texture is delicate, the seat adopts double hardness foam, sitting does not collapse, and the wrapping is better. It is worth mentioning that the seat also took the lead in introducing the concept of TCM acupuncture points, equipped with the unique acupuncture point heating function of the same level to alleviate driving fatigue for users.
In addition to the thick selection of materials, Emgrand L also uses a lot of advanced precision technology in the details of the creation, such as the same level of rare "laser laser carving" process, 3μm extremely micro precision, after 2000 hours of ultra-long light does not fade, 1200 hours of moisture-resistant non-color change peeling, 1000 hours of temperature resistance and deformation and other 27 strict verification tests to ensure its beauty and durability. There is also a front grille using the same level of unique diamond cutting technology, the number of diamond edges up to 3000, after 1000 + hours of high-speed milling processing, 1300 + hours of polishing processing and other complex processes, showing a delicate and stylish visual effect.
In terms of health and environmental protection, Emgrand L adopts a large number of environmentally friendly and healthy materials such as zero odorous water-based adhesive, water-based leather, microfiber materials, etc., and is also equipped with a six-layer health purification circle composed of antibacterial steering wheel, vehicle-grade CN95 high-efficiency filter, AQS air quality management system, negative ion purifier, etc., which integrates barrier, filtration, monitoring, purification, ventilation and antibacterial functions to create a full range of healthy and environmentally friendly cockpits, which fully meets the "high-quality" quality needs of users for healthy travel.
High-tech support "high-end" value, open the 100,000-class car FOTA intelligent era
Based on the leading scientific and technological advantages of the BMA architecture, Emgrand L is equipped with FOTA cloud upgrade as standard, which can achieve continuous online upgrades, taking the lead in opening the 100,000-level car FOTA intelligent era, supporting the continuous evolution and upgrading of the five major domains of the vehicle, such as power domain, chassis domain, body domain, ADAS domain, and infotainment domain, so that it can be upgraded remotely and instantaneously like computers and mobile phones, comprehensively enhance the digital intelligent driving function of automobiles, and let users always maintain a high-value experience that keeps pace with the times and is often new.
In terms of intelligent configuration, Emgrand L also comes standard with a 12.3-inch high-definition suspension central control screen, Geely Galaxy OS ecosystem, God's Eye 540 ° transparent chassis, rear intelligent monitoring system, trunk automatic induction opening, smart key remote control start, mobile PHONE APP remote control and other rich advanced intelligent configuration. Among them, the Supreme type is equipped with a newly upgraded L2 intelligent driving assistance system, compared with the market peers, more leading is elka emergency lane keeping assistance added to the oncoming car and road edge collision risk recognition function, AEB-P pre-collision safety system added two-wheeler scene recognition, further improving the intelligent travel safety.
In terms of power, Emgrand L has an innate comfortable driving experience given by the BMA architecture, equipped with a newly tuned 1.4T turbo engine + 8CVT transmission combination, the maximum power is 104kW, the maximum torque is 235N·m, the start is fast, and the economy and power are taken into account. At the same time, Emgrand L also created the industry's first intelligent mode, providing four driving modes to choose freely, combined with LeanNova's Cema-Europe master comfort chassis tuning, perfectly balancing power handling and driving comfort.
High-value sculpts the value of "high matching" and shapes the "Chinese style" of the integration of culture and science and technology
In addition to high quality and high technology, Emgrand L's "only do high matching" is also reflected in the creation of high-value shapes. As the first car of Geely's "Energy Storm" new design style, Emgrand L has perfectly integrated the essence of China's 5,000 years of culture and modern scientific and technological energy into the product design through co-creation with users and inspired by the brilliant Dunhuang culture, shaping it into a "Chinese style" that best meets the expectations and aesthetics of young consumers.
In terms of appearance, Emgrand L's "energy matrix front grille" is inspired by the heliostat of Dunhuang Molten Salt Tower Type Solar Thermal Power Station, which radiates outward with the car logo as the center, presenting a visual effect of breaking through boundaries and energy explosions. The "energy light pillar headlight" composed of 12 LED light sources, with a three-stage ray display lamp, is progressive layer by layer, highlighting extraordinary momentum and high recognition. Echoing the headlights, the "Flying Ribbon Through TailLight" consists of 258 LED light sources composed of a 2-meter ultra-long light strip, just like the flying ribbons dancing in the Dunhuang murals, which are light and long, and can realize the three kinds of greeting and sending guest lights such as energy storms, aurora roaming, and galaxy river rotation. After the first FOTA upgrade on the market, the Supreme taillights have a flying neon light dance, full of technology, bringing a full sense of ceremony.
In the interior, Emgrand L also cleverly integrates the energy elements of Chinese culture and modern science and technology, using two contrasting colors of Danqing blue and liuyun white, which is simple and quiet, creating a flexible sense of beauty and endless charm. "Qinse and Ming" center console, the shape is inspired by the Chinese guqin, the through-style outlet line is as smooth as the strings, under the collocation of the landscape echo radium carving craft trim, tradition and modernity coexist, the wonderful combination of industry and art, showing vitality and texture.
Walk with the upwards, and create a beautiful new life with 3.33 million users and a "deer"
In addition to bringing users a "high-quality" value experience, Emgrand L also innovatively released the first virtual image IP "Yuanqi Deer". It is co-created by 3.33 million users, inspired by Dunhuang murals, as the embodiment of beauty and wisdom, bringing together 3.33 million users to upward strength, pinning on the Chinese people's yearning and expectations for a better new life. The launch of "Emgrand L Yuanqi Deer" is also the first time that the Emgrand family has ventured into the field of virtual images, hoping that through the presentation of beautiful meaning and three-dimensional full image, it will produce a sense of cultural value identity and emotional resonance in the interaction and communication with users, and also let Emgrand 'walk with the upwards and create a better new life' brand concept and image reach more young users more deeply.
"Walking with the upwards" is not only the spiritual totem of Emgrand's original intention for 12 years, always rising with the quality needs of the Chinese people, but also its consistent pursuit and persistence in product "quality, technology and sense of the times". From the first generation of Emgrand to the 4th generation of Emgrand and Emgrand L launched this year, Emgrand has always insisted on using high-quality, high-value products that keep pace with the times from generation to generation to continuously meet the quality needs of users. From winning the chinese brand car sales champion for 9 consecutive years, to accumulating sales of more than 3.33 million vehicles, carrying the banner of China's brand cars and joint ventures, Emgrand has led the Chinese car "deer" upward with the most determined pace, becoming the most solid "backbone" of Geely and even Chinese car brands.
"See the deer, good things come"! Emgrand L is like "Yuanqi Deer", bringing together the diversified upward forces of the times, and bringing more users a new experience of "high-quality life" with high-value products of "high architecture, high quality, high technology and high value". It is reported that in 2022, Emgrand L will also be equipped with Geely's world-class modular intelligent hybrid platform Lei Shenzhi Qing Hi · X, launched a hybrid version of the model, fully opened the advanced era of emgrand family structure, and led the Chinese car to start again. A beautiful new life, choose Emgrand is right!