Changan Auchan Z6 may be the most "attitude" and "personality" of Changan Auchan product matrix.
Recently, Changan Auchan's new intelligent sequence flagship model, Auchan Z6, was launched worldwide. Under the positioning of 150,000 levels, three meta-universe avatars, out-of-car voices, spirit pet summoning, eye interaction, four-screen interaction, six-screen interconnection, and three powertrains including the Blue Whale IDD global hybrid system... The highlights of the new car can be roughly summarized as follows: smart, interesting, intelligent and convenient quality "experience".
It is not difficult to see that unlike changan Auchan X7PLUS and Changan Auchan X5 and other family models that focus more on pragmatic and quality experience, Auchan Z6 is a direct sword to the sense of value and satisfaction of each user in the young market.
This is also destined to be the pioneering work of Changan Auchan's new product series, and the product image of Auchan Z6 should be more vivid and three-dimensional, but at the same time, its product offensive route should be more challenging.
So, for this new product focusing on the Z generation, what kind of different "tricks" will Changan Auchan play?
Before discussing this issue, we first need to figure out, why does Changan Auchan open a new product sequence?
As we all know, as a young brand that has a comprehensive transformation of the passenger car market and has only been in existence for more than three years, although the history of Changan Auchan's passenger car brand is not long, relying on the strength of Changan Automobile Group, Changan Auchan's market deployment is extremely sophisticated.
According to official data, as of November 2021, Changan Auchan has sold more than 200,000 vehicles in 2021, an increase of 58.6% year-on-year. For Changan Auchan, under the performance of home SUVs such as Auchan X7PLUS and Auchan X5 continuing to maintain stable output, Auchan needs to further take the initiative to make changes and polish the brand's recognition in the youthful, intelligent and personalized scenes.
Therefore, starting from Changan Auchan X7PLUS, Changan Auchan relies on intelligent and comfortable quality experience, and has already outlined the general outline of Changan Auchan's youthful brand image and product genes. The listing of the Changan Auchan X5 Sports Edition has further deepened the brand impression of Auchan's youthfulness in the hearts of market consumers. Under the layers of paving, the arrival of the more distinct and personalized Auchan Z6 naturally removed the abruptness of the brand's "leap" and reached a state of natural success.
Therefore, from the 100,000-level "jump" to the 150,000-level market, it seems to be a sword on the side, but it is actually full of ingenuity. Unlike the same class of cars, which emphasize the product quality of products in various dimensions in order to cover diversified needs, Auchan Z6 wants to present a comprehensive "experience". One is mechanical, cold, and stiff, while the other is smart, warm, and enjoyable.
Who is more able to have emotional resonance and value identification with young people is naturally self-evident. Therefore, in the dimension of intelligent technology, unlike most of the current models on the market blindly stacking "technology configuration", talking about automatic driving and doing software and hardware pre-embedding, the intelligent experience of Auchan Z6 is more "realistic" and more perceived by users in various life cycles.
The industry's first multi-modal fusion voice wake-up technology and gaze tracking technology brought about by the "eye interaction black technology", can achieve 10.25-inch instrument screen, 12.3-inch central control screen, 9.1-inch small European screen, AR-HUD head-up display four-screen interconnected "Xiaoou", "YYDS digital twin image" can be customized according to face recognition technology and voice reproduction technology, and "automotive robot Z6", full voice automatic valet parking, OnStyle5.0 intelligent car operating system...
It can be seen that in the 150,000-level market, the intelligent technology configuration of Auchan Z6 does not have those illusory "futuristic feelings", but really creates an immersive sense of intelligent technology atmosphere from the multiple sensory experiences of speaking, listening, seeing, and touching.
Therefore, the unusual Auchan Z6 can hardly find competitors with such a rich and interesting "black technology" experience. Even if you look at the 200,000-level smart pure electric vehicles that focus on smart black technology, there are few models that can achieve such a stunning "smart experience".
Secondly, from the perspective of the rich product line of three sets of Blue Whale Power, the Blue Whale 1.5T+7DCT that can achieve the effect of "low turn and high twist", the Blue Whale 2.0T+8AT with the leading level of power response at the same level, and the Blue Whale IDD global hybrid system with the dual advantages of fuel economy and power efficiency, the three advantages are different, and the real sense is to meet the individual's personalized needs through the rich combination of powertrains.
Judging from the current pricing range of the Model-i models including Song PLUS, Song PRO, and Wei brand Macchiato DHT-PHEV, Star Yue L Raytheon Hybrid Edition models, the price point of the Blue Whale IDD global hybrid model of Auchan Z6 may be 150,000. With the blessing of a richer intelligent black technology experience, au-Chan Z6's leading size and intelligent technology advantages at the same level, as well as the appearance shape under the aesthetic design of prism and mirror, have become the key to opening up the difference.
It can be guessed that the intelligent technology covering 22 large scenes and 226 sub-scenarios of user cars, as well as the blessing of three powertrains, the product line of Auchan Z6 is very rich.
And this is also doomed, the audience covered by Auchan Z6 is very extensive. For Changan Auchan, with auchan Z6 opening up a broader market, Changan auchan should also usher in more opportunities and possibilities.
Red dot observation:
In fact, from the current mainstream market pattern of 150,000 levels, there is no shortage of young cars in the market. But not all young products for Generation Z have a soul that resonates with young consumers.
In order to meet the diversity of personalities, more and more so-called all-round cars, but in the acceleration to commonality, so when Auchan Z6 with intelligent technology experience, redefine rejuvenation, Auchan Z6 wants, not only rich product matrix as simple, perhaps more want to do, is to challenge the 150,000 level of young smart SUV new standards.