Chinese have a deep obsession with "big" from culture. If this is just a cultural appearance, then go back to the roots. In the carriage era, Tianzi drove six secretaries and drove four, and "big" is a symbol of status. In fact, the reverence for "big" is the inertia and imprint of Chinese culture that has penetrated into the bone marrow for thousands of years, and it has not even changed to this day.
When this collective subconscious is projected onto the consumer market, the result is simple – sell Chinese cars, lengthen! The wheelbase is long, that is called grade. Exploring this Chinese-style car consumption psychology, ten years ago Audi, BMW, and Mercedes-Benz relied on various "L" suffixes to make a lot of money.
Nowadays, the concept of automobile consumption in Chinese has matured, is this law still valid? Still true! But more aside from the "face" kind of reason. From the perspective of car habits, Chinese buy a car as a family unit, coupled with the traditional cultural concept of respecting the elderly and loving children, traveling to take care of the whole family is just needed. Because of this, today's Chinese auto market, the label of "big", is still a place where soldiers must compete. But looking at the SUV market, it is Changan Auchan who has enough courage.
Zui's newly launched Auchan X7PLUS is clearly positioned in a compact class, but the wheelbase can compete with medium-sized SUVs. Strong spatial malleability and plasticity allow Chinese consumers to expand their space application scenarios indefinitely.
Big space, the whole family travel heart is bigger
"There are old and young", Mo said that the social backbone of the year of establishment, even if most people who know the destiny of heaven at an early age may not be able to unload this heavy burden.
As a result, the role of a car in the family becomes very complicated, and it must be able to carry the living habits of the whole family. From commuting to work, purchasing and pulling goods, picking up and dropping off children, to the elderly running the hospital, the whole family driving... In addition to daily travel, any urgent and difficult things at home must be able to withstand.
In the same class, the Auchan X7PLUS is "big" and comparable to a mid-size SUV. The car has a base three-dimensional of 4730mm*1870mm*1720mm, and the ultra-long wheelbase of 2786mm is even 50mm more than the third-generation Haval H6.
The benefits of "big" are clear. On this 100,000-class compact SUV, you can enjoy an "executive-level" sitting position comparable to the GL8's unique interior. The flat floor that can only be found on pure trams, coupled with the 140mm luxury of the second row of legroom, makes long-distance travel like a "zero-pressure suite" in the back row.
It can indulge the N kinds of young people's "Ge You Lie", meet the "embarrassing time" of mothers who are anxious to wash milk for diapers, and tolerate all kinds of sedentary and sedentary small problems of the elderly lumbar and cervical vertebrae...
If only the car would be increased by SIZE, it would never be a true "user thinking". Changan Auchan X7PLUS this car has spent a lot of thought on "how to make the sitting posture more comfortable", and the momentum of this research, speaking out, I am afraid that the domestic zui top sofa factory is ashamed.
First of all, "Auchan Sofa Factory" is willing to work hard. Get to a large number of joint ventures so-called so-called "ergonomics" are "pseudo-human", using non-Asian models, the Chinese riding experience is not comfortable. Chang'an Auchan specially studied the human body and figure of the country, and created an ergonomics that fits the Orientals, which can perfectly fit the "neck, back, waist, hips, legs", achieve better support for each part, and give the driver and occupants a warm and solid sense of embrace.
Secondly, in the field of materials, "Auchan Sofa Factory" is indeed very willing. 20,000 microfiber leather perforations, cushions 10-20mm thicker than their peers, well-designed filled rebound density... Overall, it does create a "feeling of sitting on a top sofa like a cloud".
The great tenderness of the world is to quietly relieve some pressure for those heavy shoulders. The meticulous design of auchan X7PLUS undoubtedly gives the "top beam" of the main driver's seat a reassuring pill.
After all, the philosophy of middle-aged people is so simple: when everyone in the family is settled, everything in their hearts is solid.
Unlimited PLUS, you want to be loaded far away
Have you ever thought about taking "home" with you? Auchan X7PLUS can give you an answer in the affirmative. Because when a car space is really large enough, the imagination of the car life scene can fly up completely, and travel no longer has to be "ascetic" mode.
In this regard, Auchan actually thinks a lot more for users, it is even afraid that users can't open their minds, take the initiative to come to a modified version to help you "play" this car, so at the Guangzhou Auto Show a while ago, Auchan X7PLUS unveiled a fishing version and a camping version of the model.
As we all know, Auchan X7PLUS has a "king-level" storage space. Its own oversized trunk has a capacity of up to 650L, which can be expanded to 1407L after the rear seat is reclined, and the trunk is basically flat. Like everyday travel: wheelchairs, strollers, large tents, etc. are completely out of the question.
The fishing version fully demonstrates what kind of infinite fun a fishing enthusiast + Auchan X7PLUS owner can have. First of all, the basic point of zui is that the trunk can give you tolerance for your hobbies. Fishing platforms, fishing boxes, umbrella bags, rod bags of more than one meter, dozens of pounds of bait and nest materials, more than 100 pounds of fish caught... The volume and length can be put down.
Moreover, the car shows how to transform into a "fishing cart". The special modified version has a new design with a stretch drawer box. This treasure chest compactly combines outdoor essential equipment such as foldable tables, gas stoves, pools, stoves, etc., so that you can cook rice with boiling water everywhere you go.
When you are tired, what if you want to rest or spend the night outdoors? This modified car can even give you three solutions. One is the roof tent, the advantage is moisture-proof and insect-proof; the second is that the rear space can be instantly put down, the second becomes a large bed, and sleeps unrestrained; the third is that there is a one-key rest mode in the front row. Tired, sleepy, however you want to sleep.
At this time, open the all-weather bodyguard monitoring mode, 540-degree body image and clairvoyant remote video system, so that you can understand the status of the car for the first time even if you sleep in the car.
Fishing is about wild fun. If a car carries more than 100 pounds of equipment and encounters a dirt road, how to enjoy the scenery and fun across the mountains and rivers and the sea? Auchan X7PLUS adopts "China zui strong 1.5T" - Blue Whale's new generation NE1.5T high-pressure direct injection engine with Blue Whale 7-speed wet dual-clutch transmission, ZUI high power 138kW, zui high torque up to 300N·m.
This "treasure" gold power combination is obviously a 1.5T engine, but the peak torque is not lost to 2.0T. Even zero hundred acceleration measured to reach 8.23s, zui high speed of 214km/h, while the comprehensive working conditions of 100 kilometers fuel consumption is only 6.6L. It is simply "half the oil", so that the car that "eats less and runs fast" is difficult to find a second car in the same class.
Exceeding the needs of users is a good positioning of a car
"The value to the customer is twice as much as the customer pays." For Changan Auchan, this is not only not an empty word, but can even be said to be only a "bottom line". Because it is obvious that the physique of the medium-sized SUV, the riding experience of the business SUV, the top ten engines of the "Chinese heart"... Such a combination is really unimaginable to appear on an SUV with a price of only 7.99-133,900 yuan.
To say that it is "overstepping" is also very restrained in its wording. In fact, Changan Auchan has long bid farewell to compact, medium-sized, large SUVs, economy, luxury... And other traditional divisions of three, six, nine and so on car-making thinking.
Explore the real needs of users and build the car they really desire - this is the real car logic of Changan Auchan. Because of this, you will see that "ultra-conventional" operations such as luxury car equipment and cross-level power appear in large quantities on a Auchan X7PLUS.
Because customers need it, Auchan goes to build it. Such a manufacturer is really "alive and transparent", because it returns to the essence of the car - the car, always serves people. This path is destined to be full of thorns and difficulties, but we all know psychologically that the market will always give it a hug.
Auchan X7PLUS, which was launched on October 17, received 3475 orders on the same day, and the cumulative order volume has exceeded the 30,000 mark. Behind the phenomenon-level sales, it is not only the recognition from the automobile market, but also the favor of hundreds of thousands of families who choose Auchan, and it is also a good interpretation of Auchan Automobile's "user-led" concept zui.
Between people, sincerity is exchanged for sincerity. This may also be one of the reasons why a large number of Auchan car owners are keen on the people around "Amway" to have the same model.
One is that the car is indeed worth the value, and the other is that the original intention of such a car cannot be wrong.