Original article: Automotive Briefing
Original link: https://mp.weixin.qq.com/s/d5Al0zL6JR13RIWt9hIvYg
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For a car brand, often the establishment time will be a very concerned dimension of consumers, then, for Changan Auchan, which is a "new force" brand established with Weilai, Xiaopeng and other brands, how to exceed 500,000 users in just three years, occupying a place in the fierce stock market, it is not difficult to see one or two through its latest model X7PLUS.
Precise positioning and exquisite styling are the product basis of the "new forces"
The first is its precise market positioning, after successively launching the X5 and X7 models that focus more on family and practicality, it is now a step further, integrating the two styles, and expanding the X7 model to be younger, through the improvement of styling design and performance, X7PLUS models are derived from this. The most striking aspect of the appearance is the design of its double grille, which highlights the sense of refinement by interlacing the two effects of light and dark, and the overall layering is clear. The day running lights and turn signals on both sides and the main light source are designed in a split manner in layout, which further enhances the overall recognition.
The body side lines are straight, and the more tension design also ensures a good interior space, after all, this is still a practical model, and the red trim at the bottom with large-size wheels is a good fit for the current aesthetic of sports. The tail is equipped with the popular through-type taillights, which enhances the overall sense of momentum.
In terms of body size, the X7PLUS has a length, width× height of 4730×1870×1720mm, and a wheelbase of 2786mm, which is excellent in space performance.
Comfort and texture are standard for the "New Power" brand
The comprehensive performance is not only reflected in the stylish and exquisite exterior design, but also the improvement of the Changan Auchan X7PLUS in the interior part and the driving experience.
Auchan X7PLUS on the basis of the wrap-around center console design, abandons the traditional combination instrument and the central control large screen separate layout, the use of 12.3-inch suspension screen + 10.25-inch LCD instrument this combination of dual screen, at the same time, the center console using a large area of soft material wrapping, through the color and material of the clever collocation, especially the use of matte texture sand leather, the overall texture has been greatly improved.
In addition, the air conditioning panel adopts a solid button design, which is more convenient to operate. The seat upgrade is also reflected in the details, through the optimization of breathability and fabric thickness, coupled with ventilation and heating functions, further enhance the comfort of the ride.
The configuration of the leapfrog is the core highlight of the "new forces"
In addition to the improvement of hardware, the intelligent configuration of X7PLUS is also fully advanced, entering the 8-core era of car machine chips with OnStyle3.0 + intelligent control car machine system, the operation response is more smooth while achieving more intelligent human-computer interaction, completely without losing some brands with intelligence as the selling point.
In addition, with the blessing of Geeker internal and external dual camera face intelligent control system, the latest version of the German mainland adaptive cruise system (ACC), the industry-leading APA5.0 one-button parking system, all-weather bodyguard monitoring system, clairvoyant remote video system and many other intelligent technologies, the configuration of X7PLUS is also enough to reach the ceiling level of the same level of models. It is also worth mentioning that Based on the functional needs of some users for fishing, camping and other scenarios, Changan Auchan has specially created a special modified model of the fishing version and the camping version based on X7PLUS, eliminating a lot of tedious modifications in the later stage.
The invigorating power experience is the biggest surprise of the "new forces"
The biggest surprise in terms of power is the X7PLUS equipped with the blue whale new generation NE 1.5 liter turbocharged four-cylinder engine, which has a maximum power of 188 horsepower and a maximum torque of 300 N·m, which is matched by a 7-speed wet dual-clutch transmission designed by Changan UK R&D Center.
Whether compared with the mainstream brand domestic 1.5T engine or such as the Volkswagen EA211 1.5T evo engine and the general Ecotec 1.5T engine, the Blue Whale new generation NE 1.5T engine equipped with Changan Auchan X7PLUS is better.
Summary: Since the global listing of Changan Auchan X7PLUS models on October 17, the cumulative orders have exceeded 30,000 vehicles, which can be described as popular on the market, so the performance proves the brand strength of Changan Auchan and the product strength of X7PLUS models, and at the same time, it also allows the market to add a benchmark model, Changan Auchan X7PLUS also relies on its own product strength and product concept, successfully won the recognition of consumers. In the stock market, the competitive thinking of "new forces" is worth studying by major car companies.