The biggest wish of users who order cars at the end of the year is to drive a new car during the New Year, but due to the impact of the epidemic and chip shortage, many car brands are unable to deliver cars on time. Although the delivery pressure is not small, Auchan Automobile's "Spring Festival does not close the third season - the New Year is just red new car delivered to home" activity is still as scheduled.
On January 29, at the launch ceremony of the Liangjiang plant, He Chaobing, executive vice president of Changan Automobile and chairman of Auchan Automobile, also personally sent New Year greetings to the users who were about to pick up the car, and said that the company's resources would be mobilized to increase production capacity, and the Liangjiang plant was fully open, 24-hour uninterrupted production, and required the new car off the production line to be shipped within 24 hours. In order to transport new cars to various places as quickly as possible, we will do our best to meet the urgent desire of users to drive new cars for the New Year.
In 2021, Auchan automobile sales growth momentum is strong, the annual cumulative sales of 228299, an increase of 49% year-on-year, much higher than the overall growth rate of the industry, of which Changan Auchan X5 and Changan Auchan X7PLUS are the most popular.
In 2021, Changan Auchan X5 sold 128526 new cars, and since its launch in November 2020, the cumulative sales of this model have reached 138681. If December 2020 is regarded as the first complete sales month of Changan Auchan X5, it means that Changan Auchan X5 has sold more than 10,000 sales for 13 consecutive months since its listing, which is a "dark horse" without compromise.
At present, Changan Auchan X5 has become the first choice for many young people to buy cars, in order to highlight personalization, in 2021, Changan Auchan X5 also launched a youth version and a sports version of the model. The Spring Spring Edition shows the youthful vitality of Changan Auchan X5 with the theme of dream, blood, love, struggle and exploration, and also expresses the young people's attitude of living up to their dreams and not giving up easily.
The sport version is based on the exclusive awakening orange to create a set of pure sports kit, not only looks sporty, in the power equipped with the new Blue Whale NE1.5T engine, the maximum power of 132kW, peak torque of 300N·m, 100 km acceleration only 7.79 seconds, the power performance is not only ahead of the same level, but also to achieve upward crushing, it can be said that the opening of the 100,000 mainstream SUV performance car era.
Changan Auchan X7PLUS is a full range of leapfrog products, from the Changan Auchan X7PLUS can see the layering of the double-layer duplex dot matrix grille, through the taillights and 19-inch multi-width wheels brought by the fashion and sporty sense, and most of the same level of competitors on the market dull traditional design style is completely different.
In terms of body size, the length, width and height of Changan Auchan X7PLUS are 4730mmx1870mmx1720mm, and the wheelbase is 2786mm, which not only has the advantage of skipping the level in the riding space, after the two rows of seats are lowered, the trunk space of the whole vehicle can also be expanded from 650L to 1407L, which further highlights the advantages of the vehicle in space.
For example, the full-scene OnStyle 3.0 intelligent control car machine system in the 12.3-inch LCD screen and the 10.25-inch LCD instrument panel provide users with a more convenient and worry-free driving experience under the sensitive and smooth control brought by the 8-core speed chip.
In terms of the core power, Changan Auchan X7PLUS is equipped with Blue Whale's new generation NE1.5T engine and Blue Whale's 7-speed wet dual-clutch transmission. In short, the Changan Auchan X7PLUS perfectly interprets the product concept of "the value of Changan Auchan to customers is twice the cost paid by customers".
Red dot observation
Last year's Spring Festival, Auchan Automobile put forward the slogan of "not leaving a car in the warehouse for the New Year", led by the chairman, nearly a thousand Auchan employees participated in the departure and delivery ceremony, and sent auchan X7 to the user's home.
This year, in addition to trying its best to let users pick up the car as soon as possible, Auchan Auto also decided to spend 28.88 million yuan to make friends with users. Except for the Auchan X5 1.6L manual model and the Auchan X7 PLUS manual comfort model, other models can enjoy cash red envelopes.
It can be said that this wave of operations of Auchan Automobile is both heart-warming, arrogant and more realistic, truly treating users as family, and the concept of "customer-oriented" has been practiced here in Auchan Automobile.