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Volvo creates a "second living room" for exclusive user cities

Volvo Brand Experience Center (Shanghai) Phase II recently opened. Located in the golden landmark iapm on Huaihai Road, the magic capital, the exhibition hall has been completely renovated and upgraded, expanding the functionality and experience form, showing the Nordic lifestyle of pure electricity and low carbon, becoming one of the most comprehensive volvo brand experience centers in the world, and truly creating a "second living room" for exclusive users.

At the same time, volvo C40 RECHARGE, a pure electric SUV with sports aesthetics, also ushered in the debut of the city exhibition hall at the opening site.

Volvo creates a "second living room" for exclusive user cities
Volvo creates a "second living room" for exclusive user cities

Located on the first floor of iapm International Trade on Huaihai Road, a prime location in Shanghai, the second phase expansion of the Volvo Brand Experience Center (Shanghai) combines product experience and lifestyle, and comprehensively upgrades from core functions to functional highlights to meet the consumption habits of users. From a design point of view, the second phase of the Volvo Brand Experience Center (Shanghai) organically integrates the futuristic technology style into the original classic Nordic decoration style, forming a social space for Volvo users and friends.

The social world of the Wo Xing people

As a rest and communication place for The Voss people, the Volvo Brand Experience Center has set up an exclusive social area for users. At the same time, a wealth of offline activities are also held here, where car owners can meet more like-minded friends. Volvo hopes that every owner can feel familiar and at ease at home in the Volvo Brand Center, and also expects it to become a new landmark for car owners.

Volvo creates a "second living room" for exclusive user cities

An immersive experience of FIKA culture

In order to make the user who enters the store feel at home, the Volvo Brand Experience Center provides users with exquisite afternoon tea. Not only can people taste delicious red velvet cakes and handmade coffee, but also experience the truly pure Nordic FIKA culture, allowing everyone to take a moment away from work and busyness and enjoy their own quiet moments. At the same time, everyone can also immerse themselves in the atmosphere of the audio-visual theater created by baohua Weijian's top sound, and feel comfortable and beautiful. Volvo creates an authentic Nordic lifestyle for users, so that more people can experience the Nordic philosophy of happiness.

Volvo creates a "second living room" for exclusive user cities

A shopping punch-in-style car buying experience

Volvo Brand Experience Center (Shanghai) Phase II is located on the first floor of iapm International Trade on Huaihai Road, a prime location in Shanghai, Shanghai. At the beginning of the site selection, Wall took special consideration of the distance between the store and the consumer, hoping that everyone could experience Volvo's products and services near the cumbersome life. This not only greatly saves the time of car purchase, but also allows the majority of users to punch in the store after shopping. At the same time, in order to enhance the user's experience of entering the store, the second phase of the Volvo Brand Experience Center (Shanghai) will make all-round adjustments to the store design, decoration style and space design, so as to truly integrate the car purchase process with daily life, and also make the service closer to the user.

Volvo creates a "second living room" for exclusive user cities

Intimate life cycle service

In view of the pain points of user car purchase services, Volvo has thoughtfully launched 12 "wholehearted commitments", from car selection, car purchase, car use and other life cycles for users to consider all aspects. This not only makes the car purchase more intimate and comfortable, but also makes the after-sales service more worry-free and convenient, so that users can get meticulous care and care in every experience link of contact with the brand.

(Xinmin Network publishes this article for the purpose of transmitting automobile information, which does not represent the views of this website)

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