Move your dreams into the living room and create your own M high performance dual R mount. BMW Motorcycles today announced that it has partnered with LEGO again to launch the BMW M 1000 RR brick model on January 1, 2022. The new model scales this superbike that countless motorcycle fans have dreamed of in a 1:5 ratio, and customers can easily place it on the desk to fully satisfy their desire to collect BMW motorcycles. BMW Motorcycles further enhances the brand's appeal through innovative personalized peripherals, and diversified to promote the development of motorcycle culture.
Bmw Motorcycle and LEGO "co-branded" can be traced back to 2016, and the two sides jointly created the first BMW motorcycle building block model based on the BMW R 1200 GS Adventure. The BMW M 1000 RR building block model launched this time has further improved the fineness, and the entire model is composed of 1920 blocks, with a length of 45.5 cm, faithfully restoring the BMW M 1000 RR. In addition, many functions equipped with the actual car have been retained, including the transmission, steering, front and rear suspension, engine and other important components, which fully demonstrate the forward-looking technology of BMW motorcycles.
The new BMW M 1000 RR, as BMW's first M-named superbike, is based on the new BMW S 1000 RR, which is further improved on the performance benchmark of 152 kW maximum power and 113 Nm peak torque, bringing the ultimate motorcycle driving experience, creating a lighthouse-class model in high-performance motorcycles.
Its basic version, the new BMW S 1000 RR, also amazes many motorcycle enthusiasts. The new car landed in the Chinese market this year, with its stunning design, excellent dynamic performance and innovative and rich digital functions, such as electronic assist technology and intelligent user interface, to bring Chinese consumers a clear BMW motorcycle style brand charm and product experience, to meet the diversified needs of Chinese motorcycle enthusiasts in an all-round way. The new BMW S 1000 RR has been fully recognized and sought after by consumers after listing, and the market response has been strong, which has effectively promoted the steady growth of BMW Motorcycle's business in the Chinese market.
Breaking boundaries is the core of the spirit that BMW Motorcycles has always upheld. The new BMW M 1000 RR, as the pinnacle of BMW motorcycle lineup, not only demonstrates the pioneering and innovative spirit of BMW motorcycles, but also brings consumers an unprecedented riding experience. In conjunction with Lego to perfectly restore the new BMW M 1000 RR with a model, the majority of motorcycle fans have created the opportunity to "manufacture" an M series motorcycle by hand, so that more customers can contact BMW's motorcycle culture and enjoy the source of happiness brought by motorcycle culture.
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