On April 20, the new BMW 7 Series was launched in Beijing worldwide, and the innovative BMW i7 also ushered in its debut, officially expanding BMW's pure electric product lineup to the large luxury car segment.
The new BMW 7 Series front face features a split headlight design, BMW crystal daytime running lights and a large BMW ring flare grille for extraordinary magnificence. The body side contour lines outline the posture of the body that balances sportiness and atmospheric elegance, the classic Horned Chrome decoration is moved to the C-pillar, and the 3D stereoscopic suspended LED taillights make it more refined and elegant.
Opening the doors, the BMW Wrap-around Interactive Light Strip through the dashboard and doors, together with the integrated floating curved screen, brings an unparalleled visual and tactile feel, making the cockpit modern luxury and futuristic. In addition, the hidden air conditioning outlet on the dashboard is integrated with it, and the panoramic star orbit sky screen creates a more spacious, modern and comfortable interior space.
For the first time, the new car offers a Merino leather/cashmere combination interior design. Rear First Class seats have back adjustments up to 42.5 degrees and are equipped with integrated leg rests. In addition, the new BMW 7 Series is equipped with self-opening and closing doors that can be opened via buttons, voice, My BMW APP, central control screen and keys. Bowers & Wilkins 4D Diamond Surround Sound System with up to 36 speakers cleverly distributed in the cockpit create an immersive palatial listening experience.
Equipped with the new BMW iDrive and BMW operating system 8.0, the all-in-one floating curved screen in the front row of the new BMW 7 Series combines a 12.3-inch instrument panel with a 14.9-inch touch-sensitive center display to bring a rich multi-sensory experience and convenient human-computer interaction, with the new and upgraded BMW Intelligent Personal Assistant debuting on the new BMW 7 Series.
In particular, the new BMW 7 Series rear is innovatively equipped with a BMW suspended giant screen, consisting of a 31-inch ultra-wide panoramic display with a resolution of up to 8K, cleverly integrated into the top of the car, supporting 32:9 mode to play entertainment content, and rear passengers can also switch "cinema mode" through the 5.5-inch armrest touch screen on the door panel.
It is understood that the new BMW 7 Series is the first BMW large luxury sedan to provide multiple drive forms, providing pure electric, plug-in hybrid and fuel engine drive systems. The innovative BMW i7 is equipped with the fifth-generation BMW eDrive system, which will have a cruising range of more than 600 kilometers. The new BMW 7 Series is equipped with a 48V light mixing system.
Cover news reporter Zhang Fuchao