Lead
The last time BMW motorcycles and Lego were jointly signed,
It goes back several years to the R 1200 GS.
This time
LEGO has launched the BMW M S1000 RR co-branded bricks.
BMW Motorcycles announced a renewed partnership with LEGO to launch the BMW M 1000 RR brick model on January 1, 2022. The new model scales this superbike that countless motorcycle fans have dreamed of in a 1:5 ratio, and customers can easily place it on the desk to fully satisfy their desire to collect BMW motorcycles.
BMW Motorcycle and LEGO "co-branding" can be traced back to 2016, and the two sides jointly created the first BMW motorcycle building block model based on the BMW R 1200 GSAdventure. The BMW M 1000 RR building block model launched this time has further improved the fineness, and the entire model is composed of 1920 blocks, with a length of 45.5 cm, faithfully restoring the BMW M 1000 RR. In addition, many functions equipped with the actual car have been retained, including the transmission, steering, front and rear suspension, engine and other important components, which fully demonstrate the forward-looking technology of BMW motorcycles.
The new BMW M 1000 RR, BMW's first superbike named after M, is based on the new BMW S 1000 RR, further improving on top of the performance benchmark of 152 kW maximum power and 113 Nm peak torque, bringing the ultimate driving experience.
Its basic version, the new BMW S 1000 RR, also amazes many motorcycle enthusiasts. The new car landed in the Chinese market this year, with its stunning design, excellent dynamic performance and innovative and rich digital functions, such as electronic assist technology and intelligent user interface, to bring Chinese consumers a clear BMW motorcycle style brand charm and product experience, to meet the diversified needs of Chinese motorcycle enthusiasts in an all-round way.