Recently, Lynk & Co's experience store in Rome, Italy, was officially opened. As the first store opened by Lynk & Co in Italy, the Rome Experience Store with a distinctive brand mark will bring Lynk & Co's unique trendy life concept and car ownership experience to local consumers.
In order to bring local consumers a more affinity and empathy experience, the Lynk & Co Rome Experience Store adheres to the concept of sustainable development, skillfully integrates architectural characteristics and Lynk & Co elements, and builds the experience store into a trend punching place that integrates functional and aesthetic values.
As a "car brand", Lynk & Co adheres to the brand concept of "more than cars", giving a new positioning to the Rome Experience Store. Lynk & Co and Italian fashion brands Ohni, Chiara Catalano, EFFEI, WAO and Seletti explore the most cutting-edge trends and bring more life ideas to local consumers with distinctive peripheral products.
Since the launch of the European strategy in September 2020, Lynk & Co has opened 8 experience stores in the Netherlands, Sweden, Belgium, Germany and Italy, and as of February 2022, it has more than 86,000 "subscription- system" members. In 2022, Lynk & Co's experience stores in Barcelona, Milan, Paris and other countries will be unveiled in the European market, and in the Asia-Pacific market, it will enter Oman, the United Arab Emirates, Israel and other countries.