Buying books like mountains, reading like silk, is the necessary skill for many people to buy books, elephants are no exception. Various discounts are available, and publishers associated with elephants will have some new books to try out from time to time, so they also stock up on a lot of books throughout the year. Although I have seen a lot, but more are still eating ash, not even unsealed.
Therefore, today the elephant will take stock of what books in 2021 have not been read, because without watching, I can't say a lot of things, just talk about the places that attract elephants.
Qiang is between Han and Tibet
The book is a classic republishment series that was last published more than a decade ago.
The author, Wang Mingke, a well-known historical anthropologist, has long been engaged in the study of Chinese ethnic groups that combine China and the edge of China, as well as the field of anthropology and historical documents, and his multi-point, mobile fieldwork has spread throughout the Qiang, Tibetan and Yi areas on the eastern edge of the Qinghai-Tibet Plateau. His major works include "The Edge of China", "Qiang Between Han and Tibet", "Heroic Ancestors and Brothers and Nationalities", "The Choice of Nomads", "Reflections on Historiography and Historical Reflection", as well as "Searching for Qiang", "Father's Never Ending War" and other field miscellaneous notes and essay collections.
Elephant has also introduced several of his books before.
This book is actually not "unread", just "unread", and the elephant hastily read it. Wang Mingke's works are a bit big in name, but they are very interesting to read. Because this point he focuses on is something that we ordinary people rarely think about. The relationship between the Han chinese and the border people can be described as very complicated, and it is even more sensitive in the special international environment today. Teacher Wang Mingke's writings emphasize the mutual integration and mutual change between ethnic groups, and many times it is more of a situation of "I have you, you have me", and I can't find such obvious boundaries. A very important concept is also mentioned in the book, that is, modern "national consciousness" is actually a Western product, which is inconsistent with the actual situation in China from the perspective of the general history.
For more than ten years, Wang Mingke repeatedly went in and out of the Qiang populated areas in the high mountains and valleys of the Minjiang and Xiangjiang river basins in western Sichuan Province, including Wenchuan, Maoxian, Lixian, Beichuan, Songpan and other places, and conducted multi-point and mobile field investigations. Based on the field texts obtained from the investigation and the rich historical archival materials, Wang Mingke used the "Qiang" as a case to discuss in depth the origin of the "nation" and the integration and change of the marginal ethnic groups in China, and extracted creative historical anthropological theoretical summaries such as "one section of scolding and one cut", "poison cat", "heroic ancestors and brothers nation". Wang Mingke believes that the Qiang is not only an ancient nation that has existed for three thousand years in the eyes of others, but also a new ethnic group whose name and historical narrative have only been known to the clan in recent decades. Like all other "nations", Qiang is both a creator and a creator of history.
Simply put, "Qiang" is both existing and created, and it is popularized to other ethnic minorities in our country, and the same situation exists, and through this book, we have a more scientific argument for the national family, which can be said to be absolutely worth reading.
Haier System: A New Management Paradigm in the Era of the Internet of Things
Before the concept of a "metaverse" was recently proposed, the Internet of Things was always the biggest hit.
So in the context of the Internet of Things, how can the management of enterprises keep up with the pace and go to a higher level? Before Haier, the "Ford system" and "Toyota system" of the two major car companies, as the management models of the two large-scale industrial management before and after, can be said to have adapted to the different needs of the two 50 years before and after the last century.
Ford-built, in 1913, Ford founded the world's first automobile assembly line. This assembly line operation method was later called "Ford system" and was widely promoted around the world. This system is to organize mass production on the basis of standardization, and to mechanize and automate all operations, becoming a form of production organization with high labor productivity. The Ford system is a typical organizational form of capitalist large-scale industrial production, representing the highest level of traditional machine large-scale industrial production. The theme of the industrialization era is to pursue more output and create a larger market. The Toyota system of flowing water, subject to the "multi-variety, small batch" market constraints of the Japanese automobile industry, attaches importance to the socialization of production, and forms its own parts production system in society, the purpose of which is to "completely eliminate waste", reduce costs, and emphasize adaptive adjustment. These two advanced management approaches can be said to benefit the global industrialization process.
However, with the development of the times, from the Ford system, toyota system, these hard systems that pay attention to utensils, pay more attention to human nature, and rely on the distributed development of the Internet of Things, so that this program has certain limitations. As one of the leading enterprises in the home appliance industry, Haier actually has its own set of management, that is, "Haier system"!
The so-called "Haier system" is the "Rendanheyi Model International Certification System" founded by Haier, which has become the world management system certification standard created by China, contributing "Chinese wisdom" to the jungle of world management ideas, and more than 320,000 enterprises in 74 countries around the world, such as Fujitsu in Japan, Decathlon in France, and GeEG home appliances in the United States, have been learning this "Chinese wisdom". The author was the vice president of the Haier Model Research Institute, and on the basis of fully grasping the first-hand information, he made a panoramic interpretation of the Haier system through this book, which can not only feel the vividness of practice, but also appreciate the rigor of the theory.
The author of "Haier System" named his bones a "PSOM framework" model of the house. P is the management philosophy of Haier system, that is, the holistic, dynamic and non-linear water management philosophy; S is the strategic vision, that is, the business model of the Internet of Things and the ecological brand strategy; O is the organizational system, that is, the chain group ecological organization, which supports the non-linear organization system of small and micro independent joint entrepreneurship with enterprise platform and networking. M is the incentive mechanism, that is, the maker system based on value-added sharing. Underneath the walls of PSOM are supporting foundation facilities, including an enabling platform, the former referring to the Kaos Industrial Internet Platform, the Great Sharing Platform and the Hi-Tech Society, and the latter being a win-win value-added table. In addition, this building also has a crucial "roof", that is, Haier's cultural genes.
Management has always been introduced from outside, and many people are currently criticizing domestic enterprises for lacking real management, so many people are why they need 996, while many advanced foreign enterprises only need to work five days a week, and they can be less than eight hours a day, but they can still create great value. The reasons for the management science on the shelf are not paid attention to, there are also not enough grounded, and the difference between the way the Chinese people think. The book "Haier System" starts from the actual situation of Haier enterprises and traditional Chinese philosophical thoughts, and sees different developments, whether it is enterprise operators or management learners, it is worth looking at different contents!
Wealth is the realization of cognition How to avoid the 12 pitfalls of investing
From the name, keep an eye on the main points – wealth and cashing.
Shu Taifeng, partner of Chongyang Investment, a veteran 10 billion private equity fund in Shanghai, is the first investment monograph, revealing the investment cognition system of Chongyang Investment, a 10 billion private equity fund, for the first time from a cross-border perspective. Mr. Shu Taifeng, a first-line media person in the past 10 years and former chief writer of the new book company "Lookout Oriental Weekly", has experienced 7 years of investment observation and practice, integrating history, news and investment dimensions for the first time, revealing the investment cognition system of Chongyang Investment from a cross-border perspective, and interpreting the core investment cognition principles.
Similar to the above "Haier System", it is more traditional and more grounded in theoretical application.
The book innovatively designs 12 cross-time dialogues between Lao Tzu and Buffett, colliding with the spark of wisdom of eastern and western investment and philosophy, which benefits every professional and non-professional investor. The way to invest is ultimately the way to be human. The book's 12 unique columns, "Lao Tzu Talk to Buffett", allow investors to accumulate wealth while understanding the way to do things for others, and then discover and achieve self-achievement.
In the investment process, many people may feel that they are always short in knowledge and technology, and often ignore the most important thing - human nature. If you want to accumulate wealth through successful investment, you first need to correct your own misconceptions. If you can't master the same investment cognition system, then even if you have a lot of knowledge, you are only a "small white with knowledge", and you will inevitably become a "leek".
With the review of the classics, this expression of Ding Crab is widely circulated.
The so-called technical adjustment, whether it is the waist or the bottom, is actually not so easy to see clearly.
Therefore, we need to systematically sort out and improve from the psychological (cognitive) point of view, reach a higher level, so as to achieve "wealth realization". Or some people may find themselves less suited to investing after reading it, and it is well worth it to get different life guidance from others.
Searching for Shu: Sichuan from archaeology
In recent years, with the popularity of "National Treasure", the museum fever has attracted much attention, and the re-archaeological excavation of Sanxingdui last year has made Sanxingdui once again attract the keen attention of the world, in fact, there are a large number of archaeological discoveries in Sichuan.
Xiao Yi followed The National Geographic of China on an archaeological journey, selecting representative archaeological excavations in Sichuan in recent years and the sites of wilderness fields, spanning from the Neolithic era to the Qing Dynasty, and collecting 19 articles into the "Search for Shu".
"Searching for Shu" has made sufficient efforts from binding, soft intaglio printing is textured, and the three cultural relics with the most outstanding archaeological achievements in Sichuan are selected.
The book contains more than 300 high-definition pictures, including "Where are the excavated cultural relics" historical sites guide - the book contains more than 300 high-definition pictures, all taken by the photography team of China National Geographic Magazine, and several cultural relics line drawings, vividly showing the beauty of Chinese cultural relics. The book also designed two "ancient tomb interior scene" pull-out pages, and attached a guide to "where are the excavated cultural relics" at the end of the book, which listed the museum information of the excavated cultural relics mentioned in the book and now hidden, so that everyone can look for monuments, see archaeology, appreciate cultural relics, and know Bashu.
From a microscopic point of view, one by one, the stone que of the Han Dynasty, the grottoes of the Tang Dynasty, the ancient cities of the Song Dynasty, the mausoleums of the Ming Dynasty, and the architecture of the Qing Dynasty are presented and interpreted one by one... These cultural relics are connected to form a history that can be touched and visited, thus presenting the history and evolution of Sichuan from an archaeological point of view, and showing the rich and profound humanistic history of Sichuan. Interested in Sichuan archaeology, this "Search for Shu" is very worth reading.
Guangzhou biography
As an old Canton, it is natural to push this set of books. Although it seems that only the books that lao Guang paid attention to, they have always been quite popular.
Ye Shuming, Guangdong writer, researcher of modern history, representative expert of Guangdong history and culture, known as "spokesperson of Guangdong culture". He began writing in 1980 and engaged in book editing and publishing, and has worked in Huacheng Publishing House, Guangdong Publishing Corporation, Guangdong Dash Magazine, and Guangdong Education Publishing House. He has written books such as "Grass Reckless China", "Warlord", "Return to the Scene of May Fourth", "A Hundred Years of Turmoil: A Record of Guangdong in the 20th Century" and so on.
With rich and detailed historical materials and popular and bright language, "The Biography of Guangzhou" tells the history of the city of Guangzhou from the Neolithic Era to 1949, from the "land of foreign countries" to the foreign trade town, and after several destructions and regained prosperity. The book is divided into dynasties, and four threads are interspersed. The first is the change of urban form, such as how the city of Guangzhou was built from scratch, and how its cities, buildings, and streets were built. The second is the form of life, especially the changes in clothing, food, shelter, travel, and play, as well as various folk customs and festivals. The third is the change in economic form: what did Guangzhou rely on? Not by industry or agriculture, but by commerce, especially foreign trade. Guangzhou is one of the starting points of the Maritime Silk Road and occupies an important position in the history of foreign trade in the country and even the world. The fourth is the change of cultural form, including Guangzhou's culture, education, religion, folk arts and crafts.
"Guangzhou Biography" uses a lot of photos with historical value, so that readers can see a different Guangzhou.
Now Guangzhou may be more reminiscent of delicious food, as well as the nickname of "Demon Capital", in fact, Guangzhou is one of the few cities with a history of more than two thousand years of city building, so how to tell such a long history.
Ye Shuming's "Guangzhou Biography" is more of a use of the style of the novel, a beautiful and grand opening, so that readers can always feel the author's novelist temperament. He wrote that Qin Shi Huang sent an army of 500,000 troops to conquer Lingnan, and the transition between the historical quotation and the scene description was quite natural, and it was almost not dragged down by the difficulty of the historical materials. More importantly, Mr. Ye's love and record of the land of Guangzhou for decades makes the content more real, more emotional, and naturally more comfortable to read as an old Canton.
As the most pyrotechnic city, how can you not know more about it?
Newtonian study
This is a very academic book at first glance.
The simple cover design, as well as the "Commercial Press", are enough to see its positioning.
However, elephants really don't like this back cover design, it was originally a serious book, and the introduction and recommendation behind it was simply a big deal!
Newton's Studies is a classic study of the scientific revolution and Newton in the 17th century, and the last book edited and published by Alexander Kovaré, a leading figure in the historiography of scientific thought. The seven essays in the book examine Newton's scientific ideas from different perspectives, providing an in-depth analysis of Newton's enormous efforts to establish a conceptual system and aspects of the scientific giant's complex situation. The first of these, "The Meaning of Newton's Synthesis," is an immortal chapter in the history of science.
In fact, this book is not as complicated as expected, in terms of interest, no less than the above "Guangzhou Biography", Newton is a genius, he is more of a mortal; more importantly, he is not a person, but has predecessors, friends, and enemies. His "standing on the giant" is actually the result of many people to pick his own "apple". Newton's academic journey was more interesting than we thought!
Academics and Politics
Finally, a somewhat difficult and obscure book.
Yan Kewen's latest German translation is also an important factor in the attention of Marx Weber again in recent years.
Academics and Politics are two of Max Weber's lectures. After World War I, students at the University of Munich were confused about the road ahead. At his invitation, Weber gave these two lectures aimed at answering the core questions of academic and life paths for college students. What does it mean to take academic or political duty in an age of disenchantment? Academic life is like a "crazy gamble," while politics is described by Weber as "firmly and calmly drilling through the hardwood board." With a cold, sober and unique deep passion, he confronts the deepest fate of our time, depicts the professional conditions of academia and politics for us, clarifies the qualities and conditions required to engage in these two professions, and reveals the responsibilities and inner missions of scholars and professional politicians.
"Academics and Politics" can be seen as Weber's reflections on the two major areas of his life's work in his later years, and these two speeches have had a great impact on later generations and have become Weber's two most important speeches. This book also includes Weber's methodological title, "The 'Objectivity' of Social Science and Social Policy Understanding", which runs through the two major fields of scholarship and politics and explains the internal relationship between the two fields.
The new translation is highlighted in the text, and the quotations are very well organized, which also corrects the original meaning of the previous translation. Some people use "academic to academic, political to political" to summarize this book, in fact, it is also quite in place, but also many writers, teachers are worth thinking about now.
Books, always to read! 2021 is not finished, 2022 continues! Read more books!