When scientific and technological innovation rises to the height of national strategy, for enterprises, the strength of scientific and technological innovation has become the core competitiveness. So, how to measure the scientific and technological strength of these cores? Many companies are happy to use the most intuitive data to show. But for users of the "must-fight place" in the market, it is difficult for these data alone to help them choose the most suitable products, how to see the essence through the phenomenon?
On March 23, Haier Zhijia released the "Measurement of Haier Zhijia Technology", which demonstrated its scientific and technological achievements in the form of "five degrees" of innovation. From this, we not only see haier Zhijia's scientific and technological leadership, but also feel the deep "user thinking" innovation attitude. It can be said that Haier Zhijia is taking "satisfying users" as the core to open up a new channel for industry innovation and market operation.
The "five degrees" of technology are the "five degrees" of user experience
"Measuring Haier Zhijia Technology" uses 5 dimensions to "measure" Haier Zhijia's scientific and technological strength, namely speed, accuracy, clarity, temperature and height.
Interestingly, although the scientific and technological achievements of Haier Zhijia were released, we can still see at a glance that these achievements have been aimed at user experience improvement and innovation from the beginning.
One of the "five degrees" of speed, reflected in the user experience, is the user's satisfaction, through the fastest speed to make the user's life better. For example, winter air conditioning heating is often slow, Haier air conditioning original PKC jump speed heat technology, 30 seconds after boot, the air outlet temperature can be increased to 42 ° C, with the industry's fastest heating speed, so that users can easily heat in winter. There is also the first effective wind technology, which can reach 2000r/min on Haier range hood, and rapid smoking makes users feel zero smoke in the kitchen when cooking.
Precision makes it easy to think of refinement, and Haier Zhijia makes the user's life more exquisite through the most accurate control of the product. Exquisite crowds should not only be clean and comfortable in dressing, but also have quality. The high-end clothing fabric rotates less than 90 degrees and the error ±1° in the cradle soft washing technology of Haier washing machine, which perfectly protects the clothes. In today's advocating healthy diet, eating and drinking should also be exquisite. The bottom temperature preservation technology invented by Haier Refrigerator can realize the temperature fluctuation of ≤ 0.1 °C in the freezing area and freeze without blood water for 30 days. Through the installation of constant temperature and humidity technology, Haier wine cabinet can guarantee a single point temperature difference of ≤ 0.3 °C, bringing the most professional wine storage experience to exquisite people.
In addition, clarity is actually the health of the user, through 3D sterilization cabin, water purification, AI smart clean sterilization system and other technologies, Haier Zhijia from air conditioners, water heaters to refrigerators, the sterilization rate from 99.9% accurate to 99.999%. Haier dryer equipped with dual engine heat pump technology has achieved a 100% mite removal rate. Temperature is the happiness of the user's life, such as the warm spring indoor environment in the extremely cold environment of minus 35 ° C, the shortest time heating to 85 ° C to bring a large amount of water bathing environment, are the user's life "small luck".
Similarly, technology is not only reflected in the application of the product, but also when the user uses the product, the height is the user's comfort when using the product. With a height of 167cm, Haier washing and drying care machine uses the most suitable height to make the user more comfortable to operate. The height of the world's highest multi-line high drop test tower is 106m, where the products that pass the oil return test make it comfortable for users to live on high floors.
The "five degrees" of speed, precision, clarity, temperature and height have become the "five degrees" of user experience in Haier Zhijia for user satisfaction, refinement, health, happiness and comfort. This attitude has also laid the "height" of Haier Zhijia's achievements in scientific and technological innovation: according to statistics, Haier Zhijia has accumulated 16 national scientific and technological progress awards, the industry is the most; in terms of China Patent Gold Awards, it has won a total of 10, the number is almost equal to the sum of two or three; at the same time, Haier Zhijia has also participated in the industry's largest international standards and national standards revision, and in the field of smart home, it has also won the global 6 consecutive championships of smart home invention patents.
The user's "attitude" is from meeting the needs to satisfying the pursuit
Through the "five degrees" of science and technology, the Haier Zhijia we see is shaping its own scientific and technological innovation thinking with user thinking.
Today, this innovative thinking continues. With the needs of users gradually from a refrigerator, washing machine and other products, to a life scene, a set of life programs. At this time, Haier Zhijia's innovation has also changed, from upgrading products to customizing life. What is reflected in science and technology is the transformation from product technology to scene technology.
When it comes to scene technology, we have to mention the "zero flash seam" free embedded refrigerator, which is a classic case of transferring scene thinking to products. Under normal circumstances, both sides of the refrigerator need to dissipate heat, cabinet space design to reserve space, and this narrow space of a few centimeters has become a cleaning problem for the user's home. In order to integrate perfectly into the cabinet, Haier refrigerator invented a flat implicit embedding technology, so that the refrigerator and the cabinet 0 flash seam fit, not only solve the cleaning problem, but also make the kitchen look more beautiful.
Such scene thinking is more reflected in many smart home scenes of Haier Zhijia. For example, in the smart bedroom, the sleep time and space pillow linkage mode is turned on, which can adjust the air conditioning wind speed and wind power at any time according to the user's sleep state, ensure sleep quality, and protect the health of the body. In the smart balcony, the washing and drying care machine can realize the "full embedded" design, which is integrated with the balcony cabinet and bathroom cabinet, and can integrate different design styles and home space to meet the new needs of users for the integration of home decoration aesthetics.
Today, based on the 10+N innovation system established around the world, Haier Zhijia has built an unlimited experience research and development model, shifting the focus of research and development from products to scenes, no longer focusing on individual products, but focusing on the user's experience.
When Haier Zhijia stood in the user's point of view and looked at the needs of the entire family, scene technology was born. The transformation of scene technology has officially unveiled the "attitude" of Haier Zhijia users, allowing us to see that Haier Zhijia is rapidly running from meeting user needs to meeting user pursuits. In the words mentioned by Haier Zhijia itself, it is "creating user needs".