Smart homes are in the limelight. According to Ai Media Consulting data, China's smart home market is expected to exceed the 200 billion mark in 2022. In order to seize this outlet, the giants have also shown their strengths, such as Huawei's development of technology connections, Xiaomi's hardware ecology, and Haier Zhijia's full-scene efforts. However, this separate development model has also led to the current cross-brand interconnection and unified control is difficult to implement, and ultimately can only be paid by users.
Therefore, if the smart home wants to truly achieve large-scale landing, it is imperative to unify the standards of the industry. On April 10, the "Opinions on Accelerating the Construction of a Unified National Large Market" issued at the executive meeting of the State Council clearly stated that it is necessary to "promote the unification of standards in the field of smart homes and explore the establishment of a smart device identification system".
Coincidentally, just before the announcement of the opinions, Haier Zhijia also released the "Smart Home Smart Home Intelligent Ability Level Evaluation Model" standard. As the industry's first smart home intelligent grade standard, its significance is not only to establish a sound evaluation system, but also to conform to the direction of national policy guidance and draw a blueprint for the future healthy development of the industry.
Smart home head enterprises compete fiercely
In fact, looking at the development of domestic smart homes, "whole house intelligence" is not a new word to be precise. For example, Haier Zhijia began to get involved in smart homes through Uhome in 2006, and has launched a full set of smart home solutions a few years later. Subsequently, many brands also began to use smart speakers, smart locks and other small pieces to force the whole house smart.
However, with the gradual maturity of market education, today's users have begun to pursue a more complete, convenient and high-quality consumer experience, so the "whole house intelligence" has ushered in a real outlet, and it has also attracted the head enterprises to fight.
On March 16, Huawei took the lead in launching a new generation of whole-house intelligent solution "1+2+N" strategic upgrade, including a host, two networks and N systems, with software as an interactive hub to form an interactive system for the basic hardware of the whole house; followed by 17 days, Yun mi Technology released a new and upgraded one-stop whole house intelligent solution "1=N44", launching a variety of whole house intelligent suites, covering more than 60 product categories such as air conditioners, refrigerators, and TVs, accelerating the expansion of the whole house intelligent ecological chain.
In fact, from the perspective of action, although they are all laying out the whole house intelligently, the layout logic of each house is obviously different. Huawei is a typical "connection faction", everything with technical connection as the core, through the construction of control system networks, attract hardware vendors to join, and build a whole-house intelligent ecology. Yunmi is a typical "hardware faction", sitting on the resource advantages of the Xiaomi Ecological Chain Alliance, and building a whole-house intelligent solution through the combination and superposition of intelligent hardware.
Haier Zhijia, which has been laid out for more than ten years, is now more inclined to the "scene" of a larger ecological construction. Specifically, Haier Zhijia can not only provide a wealth of intelligent products, but also customize a whole home and a whole lifestyle. At present, through the three-winged bird experience store experience store throughout the country, Haier Zhijia can provide packaging services from the early design, mid-construction, and late home appliance integration supporting services, providing a complete closed loop of smart home landing. Even after staying, users can also obtain long-term value-added services such as chai rice oil and salt, food, housing and entertainment through ecosystems such as clothing network, food network, water network and so on.
Smart home must be popularized before the standard
We can believe that no matter what kind of layout ideas, it is the optimal solution that enterprises come up with after assessing their own experience, capabilities and inherent advantages, so there is no high or low, good or bad. However, from the perspective of the industry, whether it is doing hardware, doing connections or doing scenarios, it involves problems such as system compatibility and product connectivity.
Therefore, the unification of industry standards is not only a problem for enterprises, but also the key to the development of the industry and the landing of households. This is also the internal reason for Haier Zhijia's release of the "Smart Home Smart Home Intelligent Ability Level Evaluation Model" standard in March this year. The standard proposes the definition of the intelligent level of the smart home (L1-L5): basic intelligence, auxiliary intelligence, active intelligence, high intelligence and full intelligence.
This is the first standard in the domestic industry that does not divide the dimensions by the degree of intelligence of the individual hardware. It takes the smart home system as the main body of evaluation, analyzes the synergy relationship and business model between users and the smart home system based on the theoretical basis of human-computer intelligent collaboration, and takes the user experience of the overall system as an important basis.
This means that no matter which company and how to build a smart home should follow this intelligent hierarchy. Just like the energy consumption level standard of home appliances and the intelligent standard of smart cars, the solution of the entire smart home industry is more transparent, and consumers have a scientific reference for choosing, reducing the threshold for users to choose.
epilogue
Successful enterprises make products, excellent enterprises do technology, and top enterprises do standards. The rapid development of any industry requires standards to come first. The landing of standards is a key step towards the popularization of smart homes, which requires the participation of more industry leaders, and we will wait and see.