Nowadays, all walks of life understand the importance of scientific and technological innovation, and in recent years, they have gradually increased investment in research and development. But what the value of technology is, it is worth many companies to think about.
The evaluation criteria for the value of science and technology are shifted from enterprises to users, and it is very important to realize industrialization. Because it involves a core question - scientific and technological innovation, for whom?
In order to show their strength, show how many R & D personnel, how many patents have been applied, ranking in various lists... There's nothing wrong with that. But it is worth being wary not to think of laboratory technology as a corporate capability. Because science and technology are not on the top, enterprises should focus on the interests of users, always consider the technology into the household, and effectively implement the scientific research results in the user's home and life.
Only by truly practicing this, enterprises can produce valuable user technology and become a strong competitive technology leader.
Be vigilant against laboratory science and technology, and let scientific and technological achievements be industrialized
You know, today's market is the user's decision, the company's scientific and technological innovation should also be the user's thoughts, the user's needs of the "user technology". Because "people" are the constant value anchor of science and technology.
So what exactly is "user technology"? The most straightforward explanation is the industrialization of technological achievements. User technology must be able to bring real benefits to enterprises and bring good changes to users' lives.
Like the surround screen technology produced on the basis of folding screen technology, it seems cool, but it cannot be mass-produced after being installed on the mobile phone, and finally it can only be eliminated. In addition, under the wave of intelligence, the "flying car" that highlights the attributes of science and technology was born, but the high cost, immature technology and a large number of safety issues make such new species of cars can only stay in the concept stage for a long time.
In the final analysis, those laboratory technologies are neither basic science nor applied sciences, and should not become the value orientation of enterprise scientific and technological innovation.
The pursuit of user technology: from the beginning to the end can "inside and outside"
Be wary of laboratory technology because they can't get out of the lab, users can't perceive it, and they can't play a role in the process of building a better life. Therefore, scientific and technological innovation should still be from the beginning to the end, from the user, to the user, to become the "user technology" to solve the real needs of the pain points.
This is a realistic portrayal. In the case of smart homes, it is easy to come up with new concepts, and it is enough to attract investors' attention, but it is of little value to users. In fact, the needs of users are very specific, such as refrigerators can be smart fresh, air conditioners can provide healthy air, and various smart devices at home can be easily interconnected.
Of course, there are also companies that pursue user technology. Haier Zhijia is very typical. This company not only ranks first in the global smart home invention patent list for 6 consecutive times, but also effectively transforms the scientific and technological output, including a large number of invention patents, into experienceable smart products and smart scenarios. Today, Haier Zhijia has 178 original technologies that have become benchmarks in China and even the world, and have been followed by opponents.
Take the whole space preservation technology, to solve the dry and wet ingredients can be stored, frozen meat can also be fresh as the original user pain points, the technology from a company "spread" to an industry, and even derived a new category, in 2021 the overall sales share exceeded many refrigerator brands, creating a new record of "brand super brand". There is also a bedroom, in the past we will often be frozen awake, hot wake-up, the air is too dry will not sleep well, and now, Haier Zhijia let the pillow learn to monitor sleep data, air conditioning will adjust the temperature, humidity according to this, found that the air carbon dioxide concentration is too high will also open the fresh air, to ensure a good night's sleep.
Such user technology, the "face" of the enterprise and the "lizi" of the market, all have it. Haier Zhijia's air conditioners for washing air, washing machines for air washing, gas stoves for preventing dry burning, etc., are all produced in this way in a user-oriented manner.
In addition, under the wave of smart homes, this company pragmatically promotes the landing of smart homes, cutting-edge technologies such as all-scenario Unicom, AI intelligent perception, and Internet of Things payment are widely used in smart home solutions, and smart scenes such as smart balconies, smart bedrooms, and smart living rooms can be directly customized and purchased in the three-wing bird experience store, so that the beautiful experience of smart homes has walked out of PPT, laboratories and enterprise exhibition halls, and entered thousands of households.
Therefore, those user technologies that can effectively help a better life are the most important things that enterprises should be pursued and created. Capital and users will also vote and pay for companies that are committed to creating user technology. (Nail Technology original, reprint please be sure to indicate the source of "Nail Technology Network")