Author: Ada
IoT Think Tank Original
Guide
In recent years, more and more Chinese enterprises have embarked on a voyage journey, and in the process of going to sea, they will inevitably encounter many challenges such as user needs, geo-culture, deployment environment, etc., and even need to face the pressure of external global competition and internal product research and development pressure, so the "route" of going to sea is crucial. In the face of "wind and waves, reefs", enterprises urgently need a "GPS".
In recent years, the rapid development of China's Internet of Things technology is obvious to all, from learning from overseas experience, to condensing Chinese wisdom to form products and solutions with core technical advantages, to gradually surpassing or even leading the industry, more and more Chinese companies have gradually entered the industry's head camp. At the same time, many companies have also set their sights on overseas markets, through working with international giants to build ecological advantages and ride the wind and go to sea. Among them, the smart home industry has become a popular track for going to sea with its rich scenes and rapid growth in market space.
Crisis AIoT empowerment period of enterprises to go to sea opportunities
According to iiMedia Research data, in 2021, the global home market size of 496.5 billion US dollars, a year-on-year growth rate of 9.7%, is expected in the next four years, the global home market size continues to grow, the growth rate will remain at about 3%. In the face of this "big cake" that is still expanding, during the golden period of industry development, the interconnection and globalization trend of smart homes has further emerged, coupled with the AIoT entering the industrial growth period, further opening up the channel of AI-empowered home furnishing industry.
As the global smart home industry enters the AIoT empowerment period, product functions are becoming more and more abundant, and users also put forward deeper demand for human-computer interaction experience, which is both a challenge for overseas enterprises and a huge opportunity to enter overseas markets. On the one hand, improving the human-computer interaction experience requires relying on big data support to continuously optimize the AI and machine learning capabilities of products, which has extremely high requirements for the safe storage and stable transmission of data; on the other hand, human-computer interaction is extremely sensitive to latency, so it also puts forward more stringent requirements for the edge capabilities of enterprises.
In view of this, in order to better empower Chinese enterprises to go to sea, Amazon Cloud Technology, as a global cloud computing leader, has given an optimized answer to the key topic of human-computer interaction experience.
At the theme live broadcast event of "Smart Life, Bianyun To Build a New Navigation Era of Smart Home" held today (April 22), Amazon Cloud Technology further shared its insights on smart homes, human-computer interaction and the powerful help provided by enterprises to go to sea. In addition, the live broadcast event jointly organized by Amazon Cloud Technology and Zhiweifang Internet of Things Think Tank also invited industry experts and senior practitioners from Haier Zhijia, Fluorite Network, Chervon, BroadLink Bolian Intelligence, Hisense Smart Life, Anweishi, Ningbo Yaotai and Shence to share in depth the latest trends and businesses in the field of smart homes.
Pan Xiankun, a solution architect at Amazon Cloud Technology, introduced the key points of cloud computing architecture for human-computer interaction experience from three aspects: Internet of Things and edge, data analysis, machine learning and artificial intelligence.
First of all, the Internet of Things is undoubtedly the basic disk of smart home terminals and scene applications, and with the gradual maturity of the concept of edge intelligence, coupled with the improvement of chip performance, the ability of the edge is becoming more and more powerful, and it also begins to carry more business logic, so Amazon Cloud Technology has also extended its Internet of Things capabilities from the cloud to the edge end, realizing the connection and data processing of the terminal at the edge node.
Secondly, smart home terminals can rely on data analysis to grasp the user's usage habits to provide strong support for optimizing the experience, Amazon Cloud Technology launched Amazon IoT Analytics, Amazon IoT Events, Amazon IoT SiteWise, Amazon IoT Things Graph and other solutions, which can achieve complex analysis of a large amount of IoT data.
In addition, Yu Jianqiang, vice president of Haier Zhijia, introduced the layout of Haier Zhijia in interactive experience, and proposed to achieve accurate demand prediction and active service through multiple portraits. The construction of "multiple portraits" undoubtedly requires the support of data analysis, so Haier Zhijia further proposed the concept of "holographic family portraits", that is, to build corresponding models through the data layer containing basic data such as speech, signs, environment, and vision, so as to realize the application of environmental management, safety early warning, active services and other scenarios.
Finally, machine learning and artificial intelligence is the foundation of human-computer interaction, the ai capabilities of the system are related to product functions, user experience, etc. Amazon Cloud Technology has launched Amazon SageMaker, Amazon Ground Truth, Amazon Rekognition Video and other solutions to provide powerful AI and machine learning capabilities for the entire Internet of Things ecosystem.
It is worth mentioning that in addition to the C-end of the intelligent terminal, the production end of the smart home field is equally important, especially in today's comprehensive deepening of intelligent manufacturing, the construction of a reliable production system will also become a huge advantage for terminal suppliers. As one of the world's top ten garden tools and power tool providers, Chervon Technology has built an intelligent manufacturing system for global operation. According to An Keyao, IoT product manager of Chervon Technology, the company comprehensively pulls through the manufacturing execution system, warehouse management system, supplier management, customer relationship management, enterprise resource management, based on robot technology, automated warehousing to create a highly vertical integration of smart factory.
Edge Lightweight Amazon IoT helps businesses ride the wind
In addition, Pan Xiankun, amazon cloud technology solution architect, also introduced Amazon Cloud Technology's IoT+ AI capabilities from different aspects such as voice, video, and edge data processing through Alexa For IoT, Kinesis Video Streams, and IoT Greengrass.
First of all, Alexa For IoT for the next generation of user interface - voice, can be complex voice functions and logic processing can be offloaded to the Amazon technology cloud, only in the edge node of the smart device to retain the audio signal processing, wake word detection, audio input processing, data stream sharing and other basic, and more sensitive to latency functions, to achieve edge lightweight, not only can reduce the power consumption of intelligent voice function, but also optimize the volume of the voice module, so that it can be built into the light switch, In small appliances such as thermostats, they do not have to rely on speakers.
Alexa has supported some chips from mainstream manufacturers such as Qualcomm and NXP, and terminal companies can directly develop single boards, lowering the industry entry threshold and greatly shortening the research and development cycle and accelerating the product listing process. Based on this, iDevices developed a smart light switch With Intuitive built into Alexa and selected Amazon IoT as the cloud-based messaging protocol that supports Alexa voice services, lighting control, and motion sensing capabilities.
In addition, as early as 2014, BroadLink Bolian Intelligence and Amazon Cloud Technology launched a number of in-depth cooperation in the field of smart home, at that time, BroadLink Bolian Intelligent's intelligent remote control and smart socket have completed docking with Alexa. Nowadays, BroadLink Bolian intelligent business has spread to more than 100 countries, and its solutions have introduced gateways and access to the IoT cloud platform, which can realize remote control of terminal products, and at the same time use accountless device authorization codes to dock mainstream speaker skills, which can achieve voice control. BroadLink Bolian Intelligence's unique fastcon local interoperability protocol product has opened up the Alexa service, which is believed to provide a new whole-house intelligent experience for global users.
It is worth mentioning that in addition to voice, the screen display is also one of the most commonly used interactive interfaces in the smart home industry, according to Qin Yong, director of the intelligent interconnection department of Hisense Smart Life Company, Hisense put forward the "1×3×N one-screen three-domain full format" strategy based on the screen display business, opening up smart homes, smart communities and smart cities, and building a full-scene, all-format, all-intelligent smart new life solution. As a solid support for its device layer, The Light Smart Board has iteratively implemented key functions such as in/offline speech recognition, intelligent model parsing and intelligent policy execution, and on-screen display of human-computer interaction.
Second, based on Amazon's cloud technology Kinesis Video Streams (KVS), enterprises can acquire, process, and store media streams for playback, analytics, and machine learning. In addition, KVS can extract data from edge devices, smartphones, surveillance cameras, and a variety of terminals such as radar, lidar, drones, satellites, dashcams, and depth sensors.
In terms of storage, KVS can go to the cloud, store video clips continuously for a certain period of time, and detect motion detection trigger events through the camera to push up video stream clips; in terms of processing and analysis, KVS can identify based on the pictures in the video stream to achieve common face recognition, humanoid recognition, specific scene recognition, etc.; at the same time, it can also achieve voice interaction with Alexa.
Taking smart doorbell as an example, KVS integrates with Alexa to establish a two-way audio and video transmission channel, thereby realizing the interaction between mobile phones, tablets and video doorbells, and at the same time, KVS can also be used for package detection, vehicle detection, personnel detection, field video recording and other scenarios of home security systems.
With the application of multi-modal sensing technology in the field of Internet of Things, audio and video + AI capabilities are deeply coupled with traditional home products, bringing value innovation to smart products. According to Liu Jihui, head of the loT open platform business of Fluorite Network, relying on the global cloud service infrastructure and functional components provided by Amazon Cloud Technology, the Fluorite IoT Open Platform applies Fluorite's core visual capabilities to multi-category intelligent hardware, and the one-stop intelligent solution of "cloud + module + APP + AI" helps partners quickly achieve product visualization and intelligent upgrades.
Finally, Amazon Cloud Technology IoT Greengrass is mainly used for local computing, messaging, synchronous data and machine learning inference. When the software for the edge nodes is running, IoT Greengrass can perform operations on locally generated data to respond quickly to incidents while still using the cloud for management, analysis, and storage. It also supports the operation of connected devices with intermittent connection to the cloud, and when the device is reconnected, the data on the device can be synchronized.
In summary, Amazon Cloud Technology's IoT+ AI capabilities cover the edge and cloud, provide lightweight design for enterprises at the edge, and provide stable connectivity and strong cloud service support in the cloud. For smart home overseas enterprises, on the one hand, it can achieve more functions and scenarios based on edge capabilities, on the other hand, it ensures the stable transmission and safe storage of data in the cloud, coupled with the brand influence of Amazon cloud technology, it is also easier for its business to be recognized.
Write at the end
In recent years, more and more Chinese enterprises have embarked on a voyage journey, and in the process of going to sea, they will inevitably encounter many challenges such as user needs, geo-culture, deployment environment, etc., and even need to face the pressure of external global competition and internal product research and development pressure, so the "route" of going to sea is crucial.
How to grasp the differentiated needs of overseas markets and quickly match them? How to build a safe, reliable, stable and high-speed international link? How to speed up the product development cycle to seize market opportunities... In the face of these "wind waves, reefs", enterprises urgently need a "GPS", from technology, products, services and other aspects to clarify the sea route, Amazon Cloud Technology is undoubtedly the best candidate.
In the future, as a giant enterprise with both edge and cloud service capabilities, Amazon Cloud Technology will also create overseas "adventures" with more companies in different fields.